Groceries and convenience · Small-town market · California
Grocery stores in the Susanville, CA area
How the Susanville, CA area compares with other small-town markets and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #447 of 506 scored small-town markets
#5 of 9 scored small-town markets based in California
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $52.4M
- On groceries · $5,664 a household
- Spending per listing
- $7.5M
- 19% below the U.S.
- Listings per 10k households
- 7.6
- 12% above the U.S.
- Population, 2025
- 28,117
- −13.1% since 2020
See the grocery stores around any address in the Susanville area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Susanville area scores 25 (lower middle) on the Groundwork market score for grocery stores, ranking #447 of 506 scored small-town markets and #5 of 9 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 7 grocery stores in the Susanville area. 2 of them (29%) are chain locations, against 37% across the U.S. That is 7.6 per 10,000 households, 12% above the U.S. rate of 6.8.
At $5,664 per household (10% below the U.S. average), households in the Susanville area spend about $52.4M a year on groceries. That works out to $7.5M per store, 19% below the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in the Susanville area classed as supermarkets and grocery stores. That is one for every 1,027 households, against one for every 2,053 across the U.S. Population estimates put the population change in the Susanville area from 2020 to 2025 at −13.1%, against +3.1% for the U.S.
How the Susanville area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Susanville area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 7.2 | 6.8 |
| Spending per listing | $7.5M | $9.1M | $9.3M |
| Households per official establishment | 1,027 | 1,684 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +4.0% | 0.0% |
| Population growth, 2020–2025 | −13.1% | −0.4% | +3.1% |
| Spending per household on groceries | $5,664 | $6,548 | $6,319 |
| Median household income | $67,403 | $99,122 | $80,734 |
| Groundwork market score | 25 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 199
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Susanville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Susanville area
- Population, 2025 estimate
- 28,117−13.1% since 2020
- Households
- 9,247
- Median age
- 40.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 4,541 sq. mi.
- People per square mile
- 7
- Median household income
- $67,403+19.6% vs. 2015–2019, before inflation
- Average household income
- $80,989
- Median home value
- $265,300
- Jobs located here
- 7,005
- Daytime population
- 30,176Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Susanville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across California
Every California market ranked →The highest-scoring small-town markets in California for grocery stores, numbered among those based in California (a market based in another state is listed without a number), with the Susanville area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 88 | 7 | 3.2 | $19.8M | +0.9% | #6 of 506 |
| 1Crescent City, CA | 53 | 5 | 5.3 | $10.9M | −4.4% | #238 of 506 |
| 2Truckee-Grass Valley, CA | 53 | 27 | 6.3 | $10.1M | −0.4% | #239 of 506 |
| 3Red Bluff, CA | 46 | 14 | 5.6 | $10M | −1.7% | #301 of 506 |
| 4Sonora, CA | 37 | 18 | 7.9 | $7.6M | −4.0% | #376 of 506 |
| 5Susanville, CA | 25 | 7 | 7.6 | $7.5M | −13.1% | #447 of 506 |
| 6Bishop, CA | 25 | 11 | 13.7 | $4.3M | −4.4% | #451 of 506 |
| 7Clearlake, CA | 22 | 28 | 10.4 | $5.4M | −0.6% | #460 of 506 |
| 8Eureka-Arcata, CA | 17 | 55 | 10.0 | $5.6M | −3.4% | #483 of 506 |
| 9Ukiah, CA | 16 | 44 | 12.6 | $4.6M | −3.5% | #487 of 506 |
Other business types in the Susanville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores45
- Grocery stores25
- Convenience stores
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Susanville, CA area?
The Susanville area has 7 grocery stores on map listings as of September 2026. 2 of them (29%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 9 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in the Susanville, CA area spend on groceries?
About $52.4M a year, or $5,664 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 7 grocery stores on map listings, it comes to $7.5M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 9,247 households in the Susanville area and national spending patterns by income.
How does the Susanville, CA area compare with the U.S. for grocery stores?
The Susanville area has 7.6 grocery stores per 10,000 households, 12% above the U.S. rate of 6.8. Spending per store is $7.5M, 19% below the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Susanville area would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 1,027 households, against one for every 2,053 across the U.S.
How fast is the Susanville, CA area growing?
Population estimates put the Susanville area at 28,117 people in 2025, down 13.1% since 2020, against +3.1% for the U.S. It has 9,247 households. Median household income in the Susanville area is $67,403, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Susanville area scores 25 for grocery stores (lower middle), #447 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Susanville area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Susanville area
Screening a site or an acquisition in the Susanville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.