Market rankings · Wisconsin

Grocery and convenience stores in Wisconsin

Markets across Wisconsin ranked by the Groundwork market score for grocery and convenience stores, with competitor counts and household spending for each.

Listings: 4,965; 1,861 chain locations (37%)
Official establishments: 1,137; +4.0% since 2019
Household spending a year: $15.1B; On groceries
Listings per 10k households: 20.0; 7% above the U.S.
Spending per listing: $3M; 10% below the U.S.
Rank among states: #24 of 51; Market score 52 · Upper middle

A site report maps the grocery and convenience stores on map listings around any address in Wisconsin by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 4,965 grocery and convenience stores in Wisconsin. 1,861 of them (37%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 20.0, 7% above the U.S. rate of 18.7.

Households in Wisconsin spend about $15.1B a year on groceries, or $6,105 per household, 3% below the U.S. average. That is about $3M of household spending for each store on map listings, 10% below the U.S. figure of $3.4M.

In 2023, official counts showed 1,137 businesses with payroll in Wisconsin classed as grocery and convenience stores, up 4.0% from 2019. That is one for every 2,181 households, against one for every 1,293 across the U.S. Across the U.S., the count rose 7.2% over the same years. Since fiscal 2022, 51 SBA-backed loans worth $35.8M have gone to businesses classed as grocery and convenience stores in Wisconsin.

Among the 50 states and DC, Wisconsin ranks #24 for grocery and convenience stores, with a Groundwork market score of 52 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (81). Of the 14 scored small-town markets in or partly in Wisconsin, the Watertown-Fort Atkinson area scores highest (78).

Every market in Wisconsin for grocery and convenience stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Wisconsin, ranked for grocery and convenience stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
Minneapolis-St. Paul-Bloomington, MN-WI	81	2,105	14.2	$4.7M	+2.6%	#17 of 387
1Madison, WI	74	534	17.7	$3.6M	+4.1%	#38 of 387
2Appleton, WI	73	169	16.9	$3.7M	+2.7%	#44 of 387
3Oshkosh-Neenah, WI	64	120	16.5	$3.6M	+1.4%	#101 of 387
4Milwaukee-Waukesha, WI	62	1,005	15.3	$4M	0.0%	#115 of 387
5Kenosha, WI	60	115	16.7	$3.7M	−0.4%	#127 of 387
6Green Bay, WI	59	270	19.8	$3.1M	+2.5%	#136 of 387
7Janesville-Beloit, WI	58	111	16.5	$3.6M	+1.7%	#141 of 387
8Racine-Mount Pleasant, WI	54	137	17.0	$3.6M	+0.4%	#175 of 387
9La Crosse-Onalaska, WI-MN	53	142	19.7	$3M	+0.4%	#183 of 387
10Eau Claire, WI	52	170	23.7	$2.5M	+2.6%	#191 of 387
Duluth, MN-WI	48	235	19.5	$3M	+0.2%	#214 of 387
11Wausau, WI	46	132	22.8	$2.7M	+1.0%	#230 of 387
12Fond du Lac, WI	45	98	22.7	$2.6M	+0.5%	#236 of 387
13Sheboygan, WI	44	105	21.1	$2.8M	0.0%	#241 of 387

Small-town markets

Small-town markets reaching Wisconsin, ranked for grocery and convenience stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Watertown-Fort Atkinson, WI	78	66	18.9	$3.3M	+0.3%	#26 of 538
2Stevens Point-Plover, WI	75	67	22.6	$2.7M	+2.2%	#43 of 538
3Whitewater-Elkhorn, WI	74	89	20.7	$3M	+0.8%	#47 of 538
4Manitowoc, WI	73	68	19.3	$3M	+0.4%	#51 of 538
5Menomonie, WI	69	44	25.2	$2.4M	+1.7%	#94 of 538
6Beaver Dam, WI	67	79	22.0	$2.7M	−0.3%	#110 of 538
7Wisconsin Rapids-Marshfield, WI	60	75	23.3	$2.5M	−0.2%	#179 of 538
8Baraboo, WI	54	79	28.2	$2.2M	+1.3%	#252 of 538
Iron Mountain, MI-WI	49	36	25.5	$2.2M	+0.4%	#296 of 538
9Shawano, WI	48	49	26.3	$2.2M	+1.4%	#307 of 538
10Marinette, WI-MI	46	75	25.5	$2.2M	+0.3%	#322 of 538
11Platteville, WI	39	57	28.6	$2M	+0.9%	#393 of 538
12Sparta, WI	38	63	34.4	$1.7M	+0.6%	#402 of 538
13Rice Lake, WI	33	65	32.6	$1.8M	−0.5%	#435 of 538

Counties

Counties in Wisconsin, ranked for grocery and convenience stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Waukesha County, WI	87	233	13.8	$4.9M	+2.4%	#75 of 2,402
2Ozaukee County, WI	86	46	12.0	$5.5M	+3.0%	#87 of 2,402
3Calumet County, WI	86	29	13.6	$4.7M	+2.9%	#89 of 2,402
4Dane County, WI	86	385	15.3	$4.2M	+4.9%	#93 of 2,402
5Washington County, WI	80	98	17.2	$3.8M	+1.8%	#187 of 2,402
6Outagamie County, WI	79	140	17.9	$3.5M	+2.6%	#210 of 2,402
7St. Croix County, WI	79	83	22.1	$3M	+4.7%	#213 of 2,402
8Winnebago County, WI	74	120	16.5	$3.6M	+1.4%	#327 of 2,402
9Brown County, WI	74	211	19.0	$3.2M	+2.6%	#337 of 2,402
10La Crosse County, WI	72	86	16.7	$3.6M	+0.3%	#391 of 2,402
11Eau Claire County, WI	72	92	20.6	$2.9M	+3.0%	#398 of 2,402
12Adams County, WI	70	13	13.7	$4.1M	+5.2%	#437 of 2,402
13Kenosha County, WI	69	115	16.7	$3.7M	−0.4%	#467 of 2,402
14Jefferson County, WI	69	66	18.9	$3.3M	+0.3%	#475 of 2,402
15Rock County, WI	68	111	16.5	$3.6M	+1.7%	#499 of 2,402
16Oconto County, WI	67	36	21.4	$2.8M	+2.9%	#542 of 2,402
17Pierce County, WI	67	41	25.8	$2.5M	+3.1%	#547 of 2,402
18Douglas County, WI	66	34	17.7	$3.3M	−0.8%	#565 of 2,402
19Walworth County, WI	66	89	20.7	$3M	+0.8%	#569 of 2,402
20Portage County, WI	66	67	22.6	$2.7M	+2.2%	#575 of 2,402
21Racine County, WI	64	137	17.0	$3.6M	+0.4%	#627 of 2,402
22Manitowoc County, WI	64	68	19.3	$3M	+0.4%	#643 of 2,402
23Columbia County, WI	62	53	21.9	$2.8M	−0.7%	#731 of 2,402
24Marathon County, WI	61	132	22.8	$2.7M	+1.0%	#776 of 2,402
25Dunn County, WI	61	44	25.2	$2.4M	+1.7%	#781 of 2,402

Show all 72 counties

Counties in Wisconsin, ranked for grocery and convenience stores by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Dodge County, WI	60	79	22.0	$2.7M	−0.3%	#811 of 2,402
27Fond du Lac County, WI	60	98	22.7	$2.6M	+0.5%	#812 of 2,402
28Sheboygan County, WI	59	105	21.1	$2.8M	0.0%	#838 of 2,402
29Marquette County, WI	58	15	21.5	$2.7M	+2.1%	#878 of 2,402
30Chippewa County, WI	57	78	28.7	$2.1M	+1.9%	#912 of 2,402
31Green Lake County, WI	56	21	25.3	$2.3M	+1.5%	#957 of 2,402
32Wood County, WI	54	75	23.3	$2.5M	−0.2%	#1,044 of 2,402
33Washburn County, WI	54	21	27.8	$2.1M	+2.8%	#1,049 of 2,402
34Oneida County, WI	53	38	21.7	$2.7M	+0.7%	#1,081 of 2,402
35Waushara County, WI	53	28	26.5	$2.2M	+2.8%	#1,096 of 2,402
36Milwaukee County, WI	52	628	16.0	$3.6M	−1.5%	#1,104 of 2,402
37Waupaca County, WI	52	48	21.3	$2.8M	−0.6%	#1,121 of 2,402
38Vernon County, WI	50	38	30.6	$1.9M	+2.4%	#1,226 of 2,402
39Lafayette County, WI	50	31	45.8	$1.3M	+5.2%	#1,230 of 2,402
40Jackson County, WI	49	21	25.4	$2.3M	−0.5%	#1,261 of 2,402
41Sauk County, WI	49	79	28.2	$2.2M	+1.3%	#1,264 of 2,402
42Shawano County, WI	47	45	26.1	$2.2M	+1.7%	#1,337 of 2,402
43Sawyer County, WI	47	28	31.8	$1.8M	+4.0%	#1,347 of 2,402
44Kewaunee County, WI	45	23	27.5	$2.2M	+1.0%	#1,403 of 2,402
45Richland County, WI	45	19	26.2	$2.2M	−1.4%	#1,404 of 2,402
46Juneau County, WI	45	29	26.5	$2.2M	−0.5%	#1,405 of 2,402
47Marinette County, WI	45	55	28.9	$2M	+1.6%	#1,415 of 2,402
48Polk County, WI	45	67	34.3	$1.8M	+1.7%	#1,419 of 2,402
49Lincoln County, WI	44	39	30.5	$1.9M	−0.1%	#1,459 of 2,402
50Burnett County, WI	44	24	33.4	$1.7M	+3.9%	#1,463 of 2,402
51Vilas County, WI	43	26	23.3	$2.5M	+2.9%	#1,480 of 2,402
52Iowa County, WI	43	31	30.6	$2M	+1.0%	#1,498 of 2,402
53Buffalo County, WI	43	17	29.7	$2M	−0.1%	#1,502 of 2,402
54Trempealeau County, WI	42	47	37.5	$1.6M	+1.1%	#1,539 of 2,402
55Taylor County, WI	41	21	26.1	$2.2M	+0.9%	#1,559 of 2,402
56Green County, WI	38	65	41.2	$1.5M	+0.5%	#1,693 of 2,402
57Rusk County, WI	36	17	26.8	$2.1M	−0.2%	#1,752 of 2,402
58Grant County, WI	36	57	28.6	$2M	+0.9%	#1,754 of 2,402
59Monroe County, WI	36	63	34.4	$1.7M	+0.6%	#1,766 of 2,402
60Crawford County, WI	33	21	31.3	$1.8M	−1.1%	#1,871 of 2,402
61Clark County, WI	32	47	36.6	$1.6M	+1.2%	#1,907 of 2,402
62Bayfield County, WI	32	32	43.0	$1.4M	+3.4%	#1,912 of 2,402
63Barron County, WI	31	65	32.6	$1.8M	−0.5%	#1,932 of 2,402
64Langlade County, WI	31	33	37.2	$1.5M	+0.4%	#1,937 of 2,402
65Door County, WI	31	62	41.4	$1.5M	+1.6%	#1,938 of 2,402
66Price County, WI	28	24	36.7	$1.5M	−0.3%	#2,025 of 2,402
67Ashland County, WI	21	27	39.5	$1.4M	+1.1%	#2,205 of 2,402
Forest County, WI	Not scored	13	32.5	$1.7M	+4.4%
Pepin County, WI	Not scored	15	49.2	$1.2M	+2.2%
Iron County, WI	Not scored	11	35.4	$1.6M	−0.3%
Florence County, WI	Not scored	6	27.3	$2.1M	+4.0%
Menominee County, WI	Not scored	4	28.5	$2M	−1.4%

Markets with fewer than 5 grocery and convenience stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many grocery and convenience stores are in Wisconsin?

Wisconsin has 4,965 grocery and convenience stores on map listings as of September 2026. 1,861 of them (37%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 1,137 businesses with payroll classed as grocery and convenience stores in 2023, up 4.0% from 2019. Official counts also show 881 one-person businesses without payroll.

How much do households in Wisconsin spend on groceries?

About $15.1B a year, or $6,105 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 4,965 grocery and convenience stores on map listings, it comes to $3M per store. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.

How does Wisconsin compare with the U.S. for grocery and convenience stores?

Wisconsin has 20.0 grocery and convenience stores per 10,000 households, 7% above the U.S. rate of 18.7. Spending per store is $3M, 10% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Wisconsin would have about 4,468, against 4,965 on map listings. There is one business with payroll in the industry for every 2,181 households, against one for every 1,293 across the U.S. The official count rose 4.0% from 2019 to 2023, against +7.2% for the U.S.

Which market in Wisconsin has the highest market score for grocery and convenience stores?

Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 81 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Watertown-Fort Atkinson area scores highest, at 78 (high). Among 67 scored counties in Wisconsin, Waukesha County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 52 for grocery and convenience stores (upper middle), #24 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wisconsin. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Grocery stores1,620 listings
Convenience stores1,942 listings

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