Groundwork

Groceries and convenience · Metro area · Wisconsin

Grocery and convenience stores in the Sheboygan, WI metro area

Competitor counts, household spending and official business counts for grocery and convenience stores in the Sheboygan, WI metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #241 of 387 scored metro areas
#13 of 13 scored metro areas based in Wisconsin

Listings
105
38 chain locations (36%)
Official establishments
24
Businesses with payroll, 2023
Household spending a year
$298.8M
On groceries · $6,008 a household
Spending per listing
$2.8M
16% below the U.S.
Listings per 10k households
21.1
13% above the U.S.
Population, 2025
118,047
0.0% since 2020

See the grocery and convenience stores around any address in the Sheboygan metro area

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Sheboygan metro area spend about $298.8M a year on groceries, or $6,008 per household, 5% below the U.S. average. That works out to $2.8M per store, 16% below the U.S. figure of $3.4M.

The Sheboygan metro area has 105 grocery and convenience stores on map listings as of September 2026. 38 of them (36%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 21.1, 13% above the U.S. rate of 18.7.

Official counts show 24 businesses with payroll classed as grocery and convenience stores in the Sheboygan metro area in 2023. That is one for every 2,072 households, against one for every 1,293 across the U.S. Another 12 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $1.4M have gone to businesses classed as grocery and convenience stores in the Sheboygan metro area.

Population estimates show the Sheboygan metro area held about level from 2020 to 2025, against +3.1% for the U.S. The Sheboygan metro area scores 44 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #241 of 387 scored metro areas and #13 of 13 scored metro areas based in Wisconsin.

How the Sheboygan metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Sheboygan, WI metro area compared with Wisconsin and the U.S.
MeasureSheboygan metro areaWisconsinU.S.
Listings per 10k households21.120.018.7
Spending per listing$2.8M$3M$3.4M
Households per official establishment2,0722,1811,293
Official establishment growth, 2019–2023n/a+4.0%+7.2%
Population growth, 2020–20250.0%+1.3%+3.1%
Spending per household on groceries$6,008$6,105$6,319
Median household income$73,094$77,485$80,734
Groundwork market score4452

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24
Employees, 2023
956
Annual payroll, 2023
$22.5M
One-person businesses, 2023
12Businesses with no payroll
Map listings, September 2026
10538 chain locations
Listings at the U.S. rate for this spending
88The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.4M

SBA-backed loans to businesses classed as grocery and convenience stores in the Sheboygan metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sheboygan metro area

Population, 2025 estimate
118,0470.0% since 2020
Households
49,725
Median age
42.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
512 sq. mi.
People per square mile
231
Median household income
$73,094+20.4% vs. 2015–2019, before inflation
Average household income
$93,780
Median home value
$232,700
Jobs located here
58,857
Daytime population
120,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sheboygan metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

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Grocery and convenience stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Sheboygan metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Minneapolis-St. Paul-Bloomington, MN-WI812,10514.2$4.7M+2.6%#17 of 387
1Madison, WI7453417.7$3.6M+4.1%#38 of 387
2Appleton, WI7316916.9$3.7M+2.7%#44 of 387
3Oshkosh-Neenah, WI6412016.5$3.6M+1.4%#101 of 387
4Milwaukee-Waukesha, WI621,00515.3$4M0.0%#115 of 387
5Kenosha, WI6011516.7$3.7M−0.4%#127 of 387
6Green Bay, WI5927019.8$3.1M+2.5%#136 of 387
7Janesville-Beloit, WI5811116.5$3.6M+1.7%#141 of 387
8Racine-Mount Pleasant, WI5413717.0$3.6M+0.4%#175 of 387
9La Crosse-Onalaska, WI-MN5314219.7$3M+0.4%#183 of 387
13Sheboygan, WI4410521.1$2.8M0.0%#241 of 387

Other business types in the Sheboygan metro area

Each with its Groundwork market score here, out of 100, where it has one.

Groceries and convenience

Funeral services

Questions

How many grocery and convenience stores are in the Sheboygan, WI metro area?

Map listings as of September 2026 show 105 grocery and convenience stores in the Sheboygan metro area. 38 of them (36%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 24 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 12 one-person businesses without payroll.

How much do households in the Sheboygan, WI metro area spend on groceries?

About $298.8M a year, or $6,008 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 105 grocery and convenience stores on map listings, it comes to $2.8M per store. It is estimated from the incomes of the 49,725 households in the Sheboygan metro area and national spending patterns by income.

How does the Sheboygan, WI metro area compare with the U.S. for grocery and convenience stores?

The Sheboygan metro area has 21.1 grocery and convenience stores per 10,000 households, 13% above the U.S. rate of 18.7. Spending per store is $2.8M, 16% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Sheboygan metro area would have about 88, against 105 on map listings. There is one business with payroll in the industry for every 2,072 households, against one for every 1,293 across the U.S.

How fast is the Sheboygan, WI metro area growing?

Population estimates put the Sheboygan metro area at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in the Sheboygan metro area is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sheboygan metro area scores 44 for grocery and convenience stores (lower middle), #241 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sheboygan metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in the Sheboygan metro area

Screening a site or an acquisition in the Sheboygan metro area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.