Groundwork

Groceries and convenience · County · Wisconsin

Grocery and convenience stores in Washington County, WI

Competitor counts, household spending and official business counts for grocery and convenience stores in Washington County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 80 out of 100: High

Ranked #187 of 2,402 scored counties
#5 of 67 scored counties in Wisconsin

Listings
98
47 chain locations (48%)
Official establishments
18
Businesses with payroll, 2023
Household spending a year
$370.5M
On groceries · $6,492 a household
Spending per listing
$3.8M
12% above the U.S.
Listings per 10k households
17.2
8% below the U.S.
Population, 2025
139,238
+1.8% since 2020

See the grocery and convenience stores around any address in Washington County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for grocery and convenience stores in Washington County is 80 (high), #187 of 2,402 scored counties and #5 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for grocery and convenience stores.

Households in Washington County spend about $370.5M a year on groceries, or $6,492 per household, 3% above the U.S. average. That is about $3.8M of household spending for each store on map listings, 12% above the U.S. figure of $3.4M.

There are 98 grocery and convenience stores on map listings in Washington County as of September 2026. 47 of them (48%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 17.2, 8% below the U.S. rate of 18.7.

The official count of businesses with payroll classed as grocery and convenience stores in Washington County was 18 in 2023. That is one for every 3,171 households, against one for every 1,293 across the U.S. Population estimates show Washington County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%).

How Washington County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Washington County, WI compared with Wisconsin and the U.S.
MeasureWashington CountyWisconsinU.S.
Listings per 10k households17.220.018.7
Spending per listing$3.8M$3M$3.4M
Households per official establishment3,1712,1811,293
Official establishment growth, 2019–2023n/a+4.0%+7.2%
Population growth, 2020–2025+1.8%+1.3%+3.1%
Spending per household on groceries$6,492$6,105$6,319
Median household income$96,359$77,485$80,734
Groundwork market score8052

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17 → 18
Employees, 2023
1,236
Annual payroll, 2023
$29.2M
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
9847 chain locations
Listings at the U.S. rate for this spending
109The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Washington County

Population, 2025 estimate
139,238+1.8% since 2020
Households
57,070
Median age
44.4
Homes lived in by their owners
78%
Vehicles per household
1.9
Land area
431 sq. mi.
People per square mile
320
Median household income
$96,359+24.1% vs. 2015–2019, before inflation
Average household income
$116,246
Median home value
$344,800
Jobs located here
59,079
Daytime population
123,552Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery and convenience stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Washington County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI8723313.8$4.9M+2.4%#75 of 2,402
2Ozaukee County, WI864612.0$5.5M+3.0%#87 of 2,402
3Calumet County, WI862913.6$4.7M+2.9%#89 of 2,402
4Dane County, WI8638515.3$4.2M+4.9%#93 of 2,402
5Washington County, WI809817.2$3.8M+1.8%#187 of 2,402
6Outagamie County, WI7914017.9$3.5M+2.6%#210 of 2,402
7St. Croix County, WI798322.1$3M+4.7%#213 of 2,402
8Winnebago County, WI7412016.5$3.6M+1.4%#327 of 2,402
9Brown County, WI7421119.0$3.2M+2.6%#337 of 2,402
10La Crosse County, WI728616.7$3.6M+0.3%#391 of 2,402

Other business types in Washington County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Washington County, WI?

As of September 2026, map listings count 98 grocery and convenience stores in Washington County. 47 of them (48%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 18 businesses with payroll classed as grocery and convenience stores in 2023. Official counts also show 15 one-person businesses without payroll.

How much do households in Washington County, WI spend on groceries?

About $370.5M a year, or $6,492 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 98 grocery and convenience stores on map listings, it comes to $3.8M per store. It is estimated from the incomes of the 57,070 households in Washington County and national spending patterns by income.

How does Washington County, WI compare with the U.S. for grocery and convenience stores?

Washington County has 17.2 grocery and convenience stores per 10,000 households, 8% below the U.S. rate of 18.7. Spending per store is $3.8M, 12% above the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Washington County would have about 109, against 98 on map listings. There is one business with payroll in the industry for every 3,171 households, against one for every 1,293 across the U.S.

How fast is Washington County, WI growing?

Population estimates put Washington County at 139,238 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 57,070 households. The median household income in Washington County is $96,359 a year, 19% above the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 80 for grocery and convenience stores (high), #187 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washington County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Washington County

Screening a site or an acquisition in Washington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.