Groceries and convenience · Metro area · Wisconsin
Grocery and convenience stores in the Fond du Lac, WI metro area
How the Fond du Lac, WI metro area compares with other metro areas and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #236 of 387 scored metro areas
#12 of 13 scored metro areas based in Wisconsin
- Listings
- 98
- 31 chain locations (32%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $259.5M
- On groceries · $6,000 a household
- Spending per listing
- $2.6M
- 22% below the U.S.
- Listings per 10k households
- 22.7
- 21% above the U.S.
- Population, 2025
- 104,669
- +0.5% since 2020
See the grocery and convenience stores around any address in the Fond du Lac metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 98 grocery and convenience stores in the Fond du Lac metro area. 31 of them (32%) are chain locations, against 42% across the U.S. That is 22.7 per 10,000 households, 21% above the U.S. rate of 18.7.
At $6,000 per household (5% below the U.S. average), households in the Fond du Lac metro area spend about $259.5M a year on groceries. That is about $2.6M of household spending for each store on map listings, 22% below the U.S. figure of $3.4M.
In 2023, official counts showed 16 businesses with payroll in the Fond du Lac metro area classed as grocery and convenience stores. That is one for every 2,703 households, against one for every 1,293 across the U.S. Official counts list 11 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $471K has gone to businesses classed as grocery and convenience stores in the Fond du Lac metro area.
Population estimates show the Fond du Lac metro area grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for grocery and convenience stores in the Fond du Lac metro area is 45 (lower middle), #236 of 387 scored metro areas and #12 of 13 scored metro areas based in Wisconsin.
How the Fond du Lac metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fond du Lac metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 20.0 | 18.7 |
| Spending per listing | $2.6M | $3M | $3.4M |
| Households per official establishment | 2,703 | 2,181 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +4.0% | +7.2% |
| Population growth, 2020–2025 | +0.5% | +1.3% | +3.1% |
| Spending per household on groceries | $6,000 | $6,105 | $6,319 |
| Median household income | $74,275 | $77,485 | $80,734 |
| Groundwork market score | 45 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 1,025
- Annual payroll, 2023
- $23.1M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 9831 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $471K
SBA-backed loans to businesses classed as grocery and convenience stores in the Fond du Lac metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fond du Lac metro area
- Population, 2025 estimate
- 104,669+0.5% since 2020
- Households
- 43,243
- Median age
- 42.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 145
- Median household income
- $74,275+19.1% vs. 2015–2019, before inflation
- Average household income
- $92,084
- Median home value
- $222,800
- Jobs located here
- 49,885
- Daytime population
- 99,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fond du Lac metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Fond du Lac metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 81 | 2,105 | 14.2 | $4.7M | +2.6% | #17 of 387 |
| 1Madison, WI | 74 | 534 | 17.7 | $3.6M | +4.1% | #38 of 387 |
| 2Appleton, WI | 73 | 169 | 16.9 | $3.7M | +2.7% | #44 of 387 |
| 3Oshkosh-Neenah, WI | 64 | 120 | 16.5 | $3.6M | +1.4% | #101 of 387 |
| 4Milwaukee-Waukesha, WI | 62 | 1,005 | 15.3 | $4M | 0.0% | #115 of 387 |
| 5Kenosha, WI | 60 | 115 | 16.7 | $3.7M | −0.4% | #127 of 387 |
| 6Green Bay, WI | 59 | 270 | 19.8 | $3.1M | +2.5% | #136 of 387 |
| 7Janesville-Beloit, WI | 58 | 111 | 16.5 | $3.6M | +1.7% | #141 of 387 |
| 8Racine-Mount Pleasant, WI | 54 | 137 | 17.0 | $3.6M | +0.4% | #175 of 387 |
| 9La Crosse-Onalaska, WI-MN | 53 | 142 | 19.7 | $3M | +0.4% | #183 of 387 |
| 12Fond du Lac, WI | 45 | 98 | 22.7 | $2.6M | +0.5% | #236 of 387 |
Other business types in the Fond du Lac metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores45
- Grocery stores43
- Convenience stores60
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Fond du Lac, WI metro area?
The Fond du Lac metro area has 98 grocery and convenience stores on map listings as of September 2026. 31 of them (32%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 16 businesses with payroll classed as grocery and convenience stores in 2023. Official counts also show 11 one-person businesses without payroll.
How much do households in the Fond du Lac, WI metro area spend on groceries?
About $259.5M a year, or $6,000 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 98 grocery and convenience stores on map listings, it comes to $2.6M per store. It is estimated from the incomes of the 43,243 households in the Fond du Lac metro area and national spending patterns by income.
How does the Fond du Lac, WI metro area compare with the U.S. for grocery and convenience stores?
The Fond du Lac metro area has 22.7 grocery and convenience stores per 10,000 households, 21% above the U.S. rate of 18.7. Spending per store is $2.6M, 22% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Fond du Lac metro area would have about 77, against 98 on map listings. There is one business with payroll in the industry for every 2,703 households, against one for every 1,293 across the U.S.
How fast is the Fond du Lac, WI metro area growing?
Population estimates put the Fond du Lac metro area at 104,669 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 43,243 households. Median household income in the Fond du Lac metro area is $74,275, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fond du Lac metro area scores 45 for grocery and convenience stores (lower middle), #236 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fond du Lac metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Fond du Lac metro area
Screening a site or an acquisition in the Fond du Lac metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.