Groundwork

Groceries and convenience · County · Wisconsin

Grocery and convenience stores in Chippewa County, WI

How Chippewa County, WI compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #912 of 2,402 scored counties
#30 of 67 scored counties in Wisconsin

Listings
78
31 chain locations (40%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$162M
On groceries · $5,970 a household
Spending per listing
$2.1M
39% below the U.S.
Listings per 10k households
28.7
53% above the U.S.
Population, 2025
67,614
+1.9% since 2020

See the grocery and convenience stores around any address in Chippewa County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 78 grocery and convenience stores in Chippewa County. Of those, 31 are chain locations, or 40%, against 42% across the U.S. Per 10,000 households, that is 28.7, 53% above the U.S. rate of 18.7.

At $5,970 per household (6% below the U.S. average), households in Chippewa County spend about $162M a year on groceries. That is about $2.1M of household spending for each store on map listings, 39% below the U.S. figure of $3.4M.

Official counts show 8 businesses with payroll classed as grocery and convenience stores in Chippewa County in 2023. That is one for every 3,392 households, against one for every 1,293 across the U.S. Another 10 one-person businesses have no payroll, by official counts.

Population estimates show Chippewa County grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). Chippewa County scores 57 (upper middle) on the Groundwork market score for grocery and convenience stores, ranking #912 of 2,402 scored counties and #30 of 67 scored counties in Wisconsin.

How Chippewa County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Chippewa County, WI compared with Wisconsin and the U.S.
MeasureChippewa CountyWisconsinU.S.
Listings per 10k households28.720.018.7
Spending per listing$2.1M$3M$3.4M
Households per official establishment3,3922,1811,293
Official establishment growth, 2019–2023n/a+4.0%+7.2%
Population growth, 2020–2025+1.9%+1.3%+3.1%
Spending per household on groceries$5,970$6,105$6,319
Median household income$74,680$77,485$80,734
Groundwork market score5752

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 8
Employees, 2023
381
Annual payroll, 2023
$7.8M
One-person businesses, 2023
10Businesses with no payroll
Map listings, September 2026
7831 chain locations
Listings at the U.S. rate for this spending
48The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Chippewa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Chippewa County

Population, 2025 estimate
67,614+1.9% since 2020
Households
27,139
Median age
42.4
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
1,008 sq. mi.
People per square mile
66
Median household income
$74,680+25.0% vs. 2015–2019, before inflation
Average household income
$92,252
Median home value
$257,900
Jobs located here
25,936
Daytime population
62,863Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Chippewa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery and convenience stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Chippewa County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI8723313.8$4.9M+2.4%#75 of 2,402
2Ozaukee County, WI864612.0$5.5M+3.0%#87 of 2,402
3Calumet County, WI862913.6$4.7M+2.9%#89 of 2,402
4Dane County, WI8638515.3$4.2M+4.9%#93 of 2,402
5Washington County, WI809817.2$3.8M+1.8%#187 of 2,402
6Outagamie County, WI7914017.9$3.5M+2.6%#210 of 2,402
7St. Croix County, WI798322.1$3M+4.7%#213 of 2,402
8Winnebago County, WI7412016.5$3.6M+1.4%#327 of 2,402
9Brown County, WI7421119.0$3.2M+2.6%#337 of 2,402
10La Crosse County, WI728616.7$3.6M+0.3%#391 of 2,402
30Chippewa County, WI577828.7$2.1M+1.9%#912 of 2,402

Other business types in Chippewa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Chippewa County, WI?

There are 78 grocery and convenience stores on map listings in Chippewa County as of September 2026. 31 of them (40%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 8 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 10 one-person businesses without payroll.

How much do households in Chippewa County, WI spend on groceries?

About $162M a year, or $5,970 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 78 grocery and convenience stores on map listings, it comes to $2.1M per store. It is estimated from the incomes of the 27,139 households in Chippewa County and national spending patterns by income.

How does Chippewa County, WI compare with the U.S. for grocery and convenience stores?

Chippewa County has 28.7 grocery and convenience stores per 10,000 households, 53% above the U.S. rate of 18.7. Spending per store is $2.1M, 39% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Chippewa County would have about 48, against 78 on map listings. There is one business with payroll in the industry for every 3,392 households, against one for every 1,293 across the U.S.

How fast is Chippewa County, WI growing?

Population estimates put Chippewa County at 67,614 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,139 households. Median household income in Chippewa County is $74,680, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chippewa County scores 57 for grocery and convenience stores (upper middle), #912 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Chippewa County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Chippewa County

Screening a site or an acquisition in Chippewa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.