Groundwork

Groceries and convenience · County · Wisconsin

Grocery and convenience stores in Lafayette County, WI

Competitor counts, household spending and official business counts for grocery and convenience stores in Lafayette County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #1,230 of 2,402 scored counties
#39 of 67 scored counties in Wisconsin

Listings
31
6 chain locations (19%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$40.3M
On groceries · $5,962 a household
Spending per listing
$1.3M
62% below the U.S.
Listings per 10k households
45.8
2.5 times the U.S.
Population, 2025
17,478
+5.2% since 2020

See the grocery and convenience stores around any address in Lafayette County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on groceries in Lafayette County comes to about $40.3M a year: $5,962 per household, 6% below the U.S. average. That works out to $1.3M per store, 62% below the U.S. figure of $3.4M.

Lafayette County has 31 grocery and convenience stores on map listings as of September 2026. Of those, 6 are chain locations, or 19%, against 42% across the U.S. That comes to 45.8 for every 10,000 households, 2.5 times the U.S. rate of 18.7.

In 2023, official counts showed 3 businesses with payroll in Lafayette County classed as grocery and convenience stores. That is one for every 2,254 households, against one for every 1,293 across the U.S.

Population estimates show Lafayette County grew 5.2% from 2020 to 2025, faster than the U.S. (+3.1%). For grocery and convenience stores, Lafayette County has a Groundwork market score of 50 (upper middle): #1,230 of 2,402 scored counties and #39 of 67 scored counties in Wisconsin.

How Lafayette County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Lafayette County, WI compared with Wisconsin and the U.S.
MeasureLafayette CountyWisconsinU.S.
Listings per 10k households45.820.018.7
Spending per listing$1.3M$3M$3.4M
Households per official establishment2,2542,1811,293
Official establishment growth, 2019–2023n/a+4.0%+7.2%
Population growth, 2020–2025+5.2%+1.3%+3.1%
Spending per household on groceries$5,962$6,105$6,319
Median household income$76,462$77,485$80,734
Groundwork market score5052

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3
Employees, 2023
69
Annual payroll, 2023
$1M
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
316 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Lafayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lafayette County

Population, 2025 estimate
17,478+5.2% since 2020
Households
6,763
Median age
40.8
Homes lived in by their owners
80%
Vehicles per household
2.2
Land area
634 sq. mi.
People per square mile
27
Median household income
$76,462+26.0% vs. 2015–2019, before inflation
Average household income
$92,228
Median home value
$194,500
Jobs located here
5,035
Daytime population
13,670Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lafayette County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Lafayette County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI8723313.8$4.9M+2.4%#75 of 2,402
2Ozaukee County, WI864612.0$5.5M+3.0%#87 of 2,402
3Calumet County, WI862913.6$4.7M+2.9%#89 of 2,402
4Dane County, WI8638515.3$4.2M+4.9%#93 of 2,402
5Washington County, WI809817.2$3.8M+1.8%#187 of 2,402
6Outagamie County, WI7914017.9$3.5M+2.6%#210 of 2,402
7St. Croix County, WI798322.1$3M+4.7%#213 of 2,402
8Winnebago County, WI7412016.5$3.6M+1.4%#327 of 2,402
9Brown County, WI7421119.0$3.2M+2.6%#337 of 2,402
10La Crosse County, WI728616.7$3.6M+0.3%#391 of 2,402
39Lafayette County, WI503145.8$1.3M+5.2%#1,230 of 2,402

Other business types in Lafayette County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Lafayette County, WI?

Map listings as of September 2026 show 31 grocery and convenience stores in Lafayette County. 6 of them (19%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 3 businesses with payroll classed as grocery and convenience stores in 2023.

How much do households in Lafayette County, WI spend on groceries?

About $40.3M a year, or $5,962 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 31 grocery and convenience stores on map listings, it comes to $1.3M per store. It is estimated from the incomes of the 6,763 households in Lafayette County and national spending patterns by income.

How does Lafayette County, WI compare with the U.S. for grocery and convenience stores?

Lafayette County has 45.8 grocery and convenience stores per 10,000 households, 2.5 times the U.S. rate of 18.7. Spending per store is $1.3M, 62% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Lafayette County would have about 12, against 31 on map listings. There is one business with payroll in the industry for every 2,254 households, against one for every 1,293 across the U.S.

How fast is Lafayette County, WI growing?

Population estimates put Lafayette County at 17,478 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 6,763 households. The median household income in Lafayette County is $76,462 a year, 5% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lafayette County scores 50 for grocery and convenience stores (upper middle), #1,230 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lafayette County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Lafayette County

Screening a site or an acquisition in Lafayette County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.