Groceries and convenience · County · Wisconsin
Grocery and convenience stores in Shawano County, WI
The grocery and convenience stores in Shawano County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,337 of 2,402 scored counties
#42 of 67 scored counties in Wisconsin
- Listings
- 45
- 11 chain locations (24%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $99.5M
- On groceries · $5,768 a household
- Spending per listing
- $2.2M
- 35% below the U.S.
- Listings per 10k households
- 26.1
- 40% above the U.S.
- Population, 2025
- 41,560
- +1.7% since 2020
See the grocery and convenience stores around any address in Shawano County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Shawano County spend about $99.5M a year on groceries, or $5,768 per household, 9% below the U.S. average. Spread across 45 grocery and convenience stores, that is $2.2M per store, 35% below the U.S. figure of $3.4M.
Shawano County has 45 grocery and convenience stores on map listings as of September 2026. 11 of them (24%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 26.1, 40% above the U.S. rate of 18.7.
In 2023, official counts showed 10 businesses with payroll in Shawano County classed as grocery and convenience stores. That is one for every 1,725 households, against one for every 1,293 across the U.S. Another 8 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Shawano County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). Shawano County scores 47 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #1,337 of 2,402 scored counties and #42 of 67 scored counties in Wisconsin.
How Shawano County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.1 | 20.0 | 18.7 |
| Spending per listing | $2.2M | $3M | $3.4M |
| Households per official establishment | 1,725 | 2,181 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +4.0% | +7.2% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on groceries | $5,768 | $6,105 | $6,319 |
| Median household income | $66,479 | $77,485 | $80,734 |
| Groundwork market score | 47 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 10
- Employees, 2023
- 251
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 4511 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Shawano County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shawano County
- Population, 2025 estimate
- 41,560+1.7% since 2020
- Households
- 17,246
- Median age
- 45.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 893 sq. mi.
- People per square mile
- 46
- Median household income
- $66,479+17.6% vs. 2015–2019, before inflation
- Average household income
- $85,669
- Median home value
- $194,000
- Jobs located here
- 12,350
- Daytime population
- 32,224Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawano County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Shawano County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 87 | 233 | 13.8 | $4.9M | +2.4% | #75 of 2,402 |
| 2Ozaukee County, WI | 86 | 46 | 12.0 | $5.5M | +3.0% | #87 of 2,402 |
| 3Calumet County, WI | 86 | 29 | 13.6 | $4.7M | +2.9% | #89 of 2,402 |
| 4Dane County, WI | 86 | 385 | 15.3 | $4.2M | +4.9% | #93 of 2,402 |
| 5Washington County, WI | 80 | 98 | 17.2 | $3.8M | +1.8% | #187 of 2,402 |
| 6Outagamie County, WI | 79 | 140 | 17.9 | $3.5M | +2.6% | #210 of 2,402 |
| 7St. Croix County, WI | 79 | 83 | 22.1 | $3M | +4.7% | #213 of 2,402 |
| 8Winnebago County, WI | 74 | 120 | 16.5 | $3.6M | +1.4% | #327 of 2,402 |
| 9Brown County, WI | 74 | 211 | 19.0 | $3.2M | +2.6% | #337 of 2,402 |
| 10La Crosse County, WI | 72 | 86 | 16.7 | $3.6M | +0.3% | #391 of 2,402 |
| 42Shawano County, WI | 47 | 45 | 26.1 | $2.2M | +1.7% | #1,337 of 2,402 |
Other business types in Shawano County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores47
- Grocery stores50
- Convenience stores51
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Shawano County, WI?
Map listings as of September 2026 show 45 grocery and convenience stores in Shawano County. 11 of them (24%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 10 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 8 one-person businesses without payroll.
How much do households in Shawano County, WI spend on groceries?
About $99.5M a year, or $5,768 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 45 grocery and convenience stores on map listings, it comes to $2.2M per store. It is estimated from the incomes of the 17,246 households in Shawano County and national spending patterns by income.
How does Shawano County, WI compare with the U.S. for grocery and convenience stores?
Shawano County has 26.1 grocery and convenience stores per 10,000 households, 40% above the U.S. rate of 18.7. Spending per store is $2.2M, 35% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Shawano County would have about 29, against 45 on map listings. There is one business with payroll in the industry for every 1,725 households, against one for every 1,293 across the U.S.
How fast is Shawano County, WI growing?
Population estimates put Shawano County at 41,560 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,246 households. The median household income in Shawano County is $66,479 a year, 18% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawano County scores 47 for grocery and convenience stores (lower middle), #1,337 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawano County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Shawano County
Screening a site or an acquisition in Shawano County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.