Groundwork

Groceries and convenience · County · Wisconsin

Grocery and convenience stores in Walworth County, WI

How Walworth County, WI compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #569 of 2,402 scored counties
#19 of 67 scored counties in Wisconsin

Listings
89
29 chain locations (33%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$268.8M
On groceries · $6,238 a household
Spending per listing
$3M
11% below the U.S.
Listings per 10k households
20.7
11% above the U.S.
Population, 2025
106,127
+0.8% since 2020

See the grocery and convenience stores around any address in Walworth County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 89 grocery and convenience stores in Walworth County. 29 of them (33%) are chain locations, against 42% across the U.S. That is 20.7 per 10,000 households, 11% above the U.S. rate of 18.7.

Households in Walworth County spend about $268.8M a year on groceries, or $6,238 per household, in line with the U.S. average. That is about $3M of household spending for each store on map listings, 11% below the U.S. figure of $3.4M.

Official counts show 19 businesses with payroll classed as grocery and convenience stores in Walworth County in 2023. That is one for every 2,268 households, against one for every 1,293 across the U.S. Official counts list 13 one-person businesses without payroll.

Population estimates put the population change in Walworth County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%). For grocery and convenience stores, Walworth County has a Groundwork market score of 66 (upper middle): #569 of 2,402 scored counties and #19 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Walworth County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Walworth County, WI compared with Wisconsin and the U.S.
MeasureWalworth CountyWisconsinU.S.
Listings per 10k households20.720.018.7
Spending per listing$3M$3M$3.4M
Households per official establishment2,2682,1811,293
Official establishment growth, 2019–2023n/a+4.0%+7.2%
Population growth, 2020–2025+0.8%+1.3%+3.1%
Spending per household on groceries$6,238$6,105$6,319
Median household income$80,520$77,485$80,734
Groundwork market score6652

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15 → 19
Employees, 2023
876
Annual payroll, 2023
$16.5M
One-person businesses, 2023
13Businesses with no payroll
Map listings, September 2026
8929 chain locations
Listings at the U.S. rate for this spending
79The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Walworth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Walworth County

Population, 2025 estimate
106,127+0.8% since 2020
Households
43,087
Median age
42.4
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
555 sq. mi.
People per square mile
190
Median household income
$80,520+26.3% vs. 2015–2019, before inflation
Average household income
$109,464
Median home value
$302,700
Jobs located here
43,660
Daytime population
95,627Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Walworth County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Walworth County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI8723313.8$4.9M+2.4%#75 of 2,402
2Ozaukee County, WI864612.0$5.5M+3.0%#87 of 2,402
3Calumet County, WI862913.6$4.7M+2.9%#89 of 2,402
4Dane County, WI8638515.3$4.2M+4.9%#93 of 2,402
5Washington County, WI809817.2$3.8M+1.8%#187 of 2,402
6Outagamie County, WI7914017.9$3.5M+2.6%#210 of 2,402
7St. Croix County, WI798322.1$3M+4.7%#213 of 2,402
8Winnebago County, WI7412016.5$3.6M+1.4%#327 of 2,402
9Brown County, WI7421119.0$3.2M+2.6%#337 of 2,402
10La Crosse County, WI728616.7$3.6M+0.3%#391 of 2,402
19Walworth County, WI668920.7$3M+0.8%#569 of 2,402

Other business types in Walworth County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Walworth County, WI?

There are 89 grocery and convenience stores on map listings in Walworth County as of September 2026. 29 of them (33%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 19 businesses with payroll classed as grocery and convenience stores in 2023. Official counts also show 13 one-person businesses without payroll.

How much do households in Walworth County, WI spend on groceries?

About $268.8M a year, or $6,238 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 89 grocery and convenience stores on map listings, it comes to $3M per store. It is estimated from the incomes of the 43,087 households in Walworth County and national spending patterns by income.

How does Walworth County, WI compare with the U.S. for grocery and convenience stores?

Walworth County has 20.7 grocery and convenience stores per 10,000 households, 11% above the U.S. rate of 18.7. Spending per store is $3M, 11% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Walworth County would have about 79, against 89 on map listings. There is one business with payroll in the industry for every 2,268 households, against one for every 1,293 across the U.S.

How fast is Walworth County, WI growing?

Population estimates put Walworth County at 106,127 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 43,087 households. Median household income in Walworth County is $80,520, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walworth County scores 66 for grocery and convenience stores (upper middle), #569 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Walworth County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Walworth County

Screening a site or an acquisition in Walworth County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.