Groundwork

Groceries and convenience · Small-town market · Wisconsin

Grocery and convenience stores in the Marinette, WI-MI area

Competitor counts, household spending and official business counts for grocery and convenience stores in the Marinette, WI-MI area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #322 of 538 scored small-town markets
#10 of 13 scored small-town markets based in Wisconsin

Listings
75
25 chain locations (33%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$165.4M
On groceries · $5,625 a household
Spending per listing
$2.2M
35% below the U.S.
Listings per 10k households
25.5
36% above the U.S.
Population, 2025
65,515
+0.3% since 2020

See the grocery and convenience stores around any address in the Marinette area

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 75 grocery and convenience stores in the Marinette area. Of those, 25 are chain locations, or 33%, against 42% across the U.S. That comes to 25.5 for every 10,000 households, 36% above the U.S. rate of 18.7.

Households in the Marinette area spend about $165.4M a year on groceries, or $5,625 per household, 11% below the U.S. average. That works out to $2.2M per store, 35% below the U.S. figure of $3.4M.

In 2023, official counts showed 16 businesses with payroll in the Marinette area classed as grocery and convenience stores. That is one for every 1,838 households, against one for every 1,293 across the U.S. Official counts also show 5 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $977K have gone to businesses classed as grocery and convenience stores in the Marinette area.

Population estimates put the population change in the Marinette area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). The Marinette area scores 46 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #322 of 538 scored small-town markets and #10 of 13 scored small-town markets based in Wisconsin.

How the Marinette area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Marinette, WI-MI area compared with Wisconsin and the U.S.
MeasureMarinette areaWisconsinU.S.
Listings per 10k households25.520.018.7
Spending per listing$2.2M$3M$3.4M
Households per official establishment1,8382,1811,293
Official establishment growth, 2019–2023n/a+4.0%+7.2%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on groceries$5,625$6,105$6,319
Median household income$61,417$77,485$80,734
Groundwork market score4652

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
512
Annual payroll, 2023
$10.9M
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
7525 chain locations
Listings at the U.S. rate for this spending
49The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$977K

SBA-backed loans to businesses classed as grocery and convenience stores in the Marinette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marinette area

Population, 2025 estimate
65,515+0.3% since 2020
Households
29,412
Median age
48.1
Homes lived in by their owners
81%
Vehicles per household
1.9
Land area
2,444 sq. mi.
People per square mile
27
Median household income
$61,417+25.5% vs. 2015–2019, before inflation
Average household income
$77,102
Median home value
$156,600
Jobs located here
24,213
Daytime population
62,754Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marinette area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery and convenience stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring small-town markets in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Marinette area marked.

Top small-town markets in Wisconsin

Small-town markets in Wisconsin ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Watertown-Fort Atkinson, WI786618.9$3.3M+0.3%#26 of 538
2Stevens Point-Plover, WI756722.6$2.7M+2.2%#43 of 538
3Whitewater-Elkhorn, WI748920.7$3M+0.8%#47 of 538
4Manitowoc, WI736819.3$3M+0.4%#51 of 538
5Menomonie, WI694425.2$2.4M+1.7%#94 of 538
6Beaver Dam, WI677922.0$2.7M−0.3%#110 of 538
7Wisconsin Rapids-Marshfield, WI607523.3$2.5M−0.2%#179 of 538
8Baraboo, WI547928.2$2.2M+1.3%#252 of 538
Iron Mountain, MI-WI493625.5$2.2M+0.4%#296 of 538
9Shawano, WI484926.3$2.2M+1.4%#307 of 538
10Marinette, WI-MI467525.5$2.2M+0.3%#322 of 538

Other business types in the Marinette area

Each with its Groundwork market score here, out of 100, where it has one.

Groceries and convenience

Funeral services

Questions

How many grocery and convenience stores are in the Marinette, WI-MI area?

The Marinette area has 75 grocery and convenience stores on map listings as of September 2026. 25 of them (33%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 16 businesses with payroll classed as grocery and convenience stores in 2023. Another 5 one-person businesses have no payroll, by official counts.

How much do households in the Marinette, WI-MI area spend on groceries?

About $165.4M a year, or $5,625 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 75 grocery and convenience stores on map listings, it comes to $2.2M per store. It is estimated from the incomes of the 29,412 households in the Marinette area and national spending patterns by income.

How does the Marinette, WI-MI area compare with the U.S. for grocery and convenience stores?

The Marinette area has 25.5 grocery and convenience stores per 10,000 households, 36% above the U.S. rate of 18.7. Spending per store is $2.2M, 35% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Marinette area would have about 49, against 75 on map listings. There is one business with payroll in the industry for every 1,838 households, against one for every 1,293 across the U.S.

How fast is the Marinette, WI-MI area growing?

Population estimates put the Marinette area at 65,515 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 29,412 households. Median household income in the Marinette area is $61,417, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marinette area scores 46 for grocery and convenience stores (lower middle), #322 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marinette area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in the Marinette area

Screening a site or an acquisition in the Marinette area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.