Market rankings · Wisconsin
Grocery stores in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for grocery stores, with competitor counts and household spending for each.
- Listings
- 1,620
- 551 chain locations (34%)
- Official establishments
- 976
- +1.1% since 2019
- Household spending a year
- $15.1B
- On groceries
- Listings per 10k households
- 6.5
- 4% below the U.S.
- Spending per listing
- $9.3M
- In line with the U.S.
- Rank among states
- #27 of 51
- Market score 49 · Lower middle
A site report maps the grocery stores on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,620 grocery stores in Wisconsin. Chain locations make up 34% of them, against 37% across the U.S. Per 10,000 households, that is 6.5, 4% below the U.S. rate of 6.8.
Household spending on groceries in Wisconsin comes to about $15.1B a year: $6,105 per household, 3% below the U.S. average. Spread across 1,620 grocery stores, that is $9.3M per store, in line with the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
Official counts show 976 businesses with payroll classed as supermarkets and grocery stores in Wisconsin in 2023, up 1.1% from 2019. That is one for every 2,540 households, against one for every 2,053 across the U.S. Across the U.S., the count held level over the same years. Since fiscal 2022, 36 SBA-backed loans worth $28.3M have gone to businesses classed as supermarkets and grocery stores in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #27 for grocery stores, with a Groundwork market score of 49 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Appleton metro area scores highest (79). Of the 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (75).
Every market in Wisconsin for grocery stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Appleton, WI | 79 | 43 | 4.3 | $14.6M | +2.7% | #22 of 387 |
| 2Madison, WI | 74 | 162 | 5.4 | $11.9M | +4.1% | #42 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 71 | 767 | 5.2 | $12.8M | +2.6% | #52 of 387 |
| 3Eau Claire, WI | 71 | 37 | 5.1 | $11.7M | +2.6% | #53 of 387 |
| 4Oshkosh-Neenah, WI | 69 | 36 | 5.0 | $12.1M | +1.4% | #65 of 387 |
| 5La Crosse-Onalaska, WI-MN | 55 | 42 | 5.8 | $10.3M | +0.4% | #162 of 387 |
| 6Green Bay, WI | 55 | 86 | 6.3 | $9.7M | +2.5% | #166 of 387 |
| 7Janesville-Beloit, WI | 53 | 39 | 5.8 | $10.3M | +1.7% | #183 of 387 |
| Duluth, MN-WI | 51 | 63 | 5.2 | $11.3M | +0.2% | #194 of 387 |
| 8Racine-Mount Pleasant, WI | 46 | 48 | 6.0 | $10.2M | +0.4% | #224 of 387 |
| 9Fond du Lac, WI | 43 | 32 | 7.4 | $8.1M | +0.5% | #246 of 387 |
| 10Kenosha, WI | 41 | 49 | 7.1 | $8.7M | −0.4% | #254 of 387 |
| 11Milwaukee-Waukesha, WI | 38 | 440 | 6.7 | $9.2M | 0.0% | #273 of 387 |
| 12Wausau, WI | 38 | 40 | 6.9 | $8.8M | +1.0% | #274 of 387 |
| 13Sheboygan, WI | 37 | 33 | 6.6 | $9.1M | 0.0% | #277 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 75 | 20 | 6.7 | $9M | +2.2% | #48 of 506 |
| 2Whitewater-Elkhorn, WI | 74 | 24 | 5.6 | $11.2M | +0.8% | #52 of 506 |
| 3Beaver Dam, WI | 72 | 19 | 5.3 | $11.3M | −0.3% | #60 of 506 |
| 4Manitowoc, WI | 71 | 19 | 5.4 | $10.9M | +0.4% | #67 of 506 |
| 5Watertown-Fort Atkinson, WI | 68 | 21 | 6.0 | $10.2M | +0.3% | #87 of 506 |
| 6Menomonie, WI | 68 | 13 | 7.5 | $8M | +1.7% | #91 of 506 |
| 7Wisconsin Rapids-Marshfield, WI | 57 | 22 | 6.8 | $8.5M | −0.2% | #194 of 506 |
| 8Baraboo, WI | 56 | 19 | 6.8 | $9M | +1.3% | #204 of 506 |
| 9Shawano, WI | 55 | 13 | 7.0 | $8.3M | +1.4% | #219 of 506 |
| 10Sparta, WI | 44 | 17 | 9.3 | $6.3M | +0.6% | #325 of 506 |
| 11Marinette, WI-MI | 36 | 25 | 8.5 | $6.6M | +0.3% | #383 of 506 |
| Iron Mountain, MI-WI | 35 | 14 | 9.9 | $5.7M | +0.4% | #395 of 506 |
| 12Platteville, WI | 33 | 19 | 9.5 | $6.1M | +0.9% | #409 of 506 |
| 13Rice Lake, WI | 29 | 19 | 9.5 | $6.1M | −0.5% | #430 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 7 | 3.3 | $19.4M | +2.9% | #78 of 2,070 |
| 2St. Croix County, WI | 87 | 17 | 4.5 | $14.8M | +4.7% | #81 of 2,070 |
| 3Waukesha County, WI | 82 | 83 | 4.9 | $13.8M | +2.4% | #154 of 2,070 |
| 4Dane County, WI | 81 | 130 | 5.2 | $12.5M | +4.9% | #172 of 2,070 |
| 5Ozaukee County, WI | 80 | 18 | 4.7 | $14.2M | +3.0% | #188 of 2,070 |
| 6Outagamie County, WI | 80 | 36 | 4.6 | $13.7M | +2.6% | #189 of 2,070 |
| 7Washington County, WI | 79 | 26 | 4.6 | $14.3M | +1.8% | #215 of 2,070 |
| 8Eau Claire County, WI | 77 | 24 | 5.4 | $11.3M | +3.0% | #254 of 2,070 |
| 9Chippewa County, WI | 73 | 13 | 4.8 | $12.5M | +1.9% | #337 of 2,070 |
| 10Winnebago County, WI | 73 | 36 | 5.0 | $12.1M | +1.4% | #338 of 2,070 |
| 11Douglas County, WI | 72 | 7 | 3.7 | $16.2M | −0.8% | #346 of 2,070 |
| 12Oconto County, WI | 71 | 7 | 4.2 | $14.4M | +2.9% | #366 of 2,070 |
| 13Walworth County, WI | 68 | 24 | 5.6 | $11.2M | +0.8% | #457 of 2,070 |
| 14Brown County, WI | 67 | 74 | 6.7 | $9.2M | +2.6% | #488 of 2,070 |
| 15Portage County, WI | 67 | 20 | 6.7 | $9M | +2.2% | #490 of 2,070 |
| 16Dodge County, WI | 66 | 19 | 5.3 | $11.3M | −0.3% | #505 of 2,070 |
| 17La Crosse County, WI | 66 | 31 | 6.0 | $10M | +0.3% | #520 of 2,070 |
| 18Pierce County, WI | 66 | 11 | 6.9 | $9.2M | +3.1% | #525 of 2,070 |
| 19Manitowoc County, WI | 64 | 19 | 5.4 | $10.9M | +0.4% | #568 of 2,070 |
| 20Rock County, WI | 63 | 39 | 5.8 | $10.3M | +1.7% | #592 of 2,070 |
| 21Jefferson County, WI | 62 | 21 | 6.0 | $10.2M | +0.3% | #622 of 2,070 |
| 22Vernon County, WI | 61 | 6 | 4.8 | $12.2M | +2.4% | #642 of 2,070 |
| 23Dunn County, WI | 60 | 13 | 7.5 | $8M | +1.7% | #692 of 2,070 |
| 24Racine County, WI | 58 | 48 | 6.0 | $10.2M | +0.4% | #744 of 2,070 |
| 25Fond du Lac County, WI | 57 | 32 | 7.4 | $8.1M | +0.5% | #787 of 2,070 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Kewaunee County, WI | 56 | 5 | 6.0 | $10.2M | +1.0% | #803 of 2,070 |
| 27Columbia County, WI | 56 | 17 | 7.0 | $8.9M | −0.7% | #814 of 2,070 |
| 28Kenosha County, WI | 55 | 49 | 7.1 | $8.7M | −0.4% | #842 of 2,070 |
| 29Taylor County, WI | 54 | 5 | 6.2 | $9.4M | +0.9% | #880 of 2,070 |
| 30Marathon County, WI | 54 | 40 | 6.9 | $8.8M | +1.0% | #886 of 2,070 |
| 31Sheboygan County, WI | 53 | 33 | 6.6 | $9.1M | 0.0% | #908 of 2,070 |
| 32Wood County, WI | 51 | 22 | 6.8 | $8.5M | −0.2% | #983 of 2,070 |
| 33Shawano County, WI | 50 | 11 | 6.4 | $9M | +1.7% | #1,013 of 2,070 |
| 34Oneida County, WI | 49 | 10 | 5.7 | $10.3M | +0.7% | #1,036 of 2,070 |
| 35Sauk County, WI | 49 | 19 | 6.8 | $9M | +1.3% | #1,042 of 2,070 |
| 36Lincoln County, WI | 49 | 9 | 7.0 | $8.3M | −0.1% | #1,051 of 2,070 |
| 37Green Lake County, WI | 49 | 7 | 8.4 | $6.9M | +1.5% | #1,064 of 2,070 |
| 38Waushara County, WI | 47 | 8 | 7.6 | $7.6M | +2.8% | #1,118 of 2,070 |
| 39Green County, WI | 46 | 11 | 7.0 | $8.8M | +0.5% | #1,141 of 2,070 |
| 40Waupaca County, WI | 45 | 16 | 7.1 | $8.3M | −0.6% | #1,176 of 2,070 |
| 41Lafayette County, WI | 45 | 8 | 11.8 | $5M | +5.2% | #1,203 of 2,070 |
| 42Burnett County, WI | 44 | 7 | 9.7 | $5.9M | +3.9% | #1,240 of 2,070 |
| 43Juneau County, WI | 44 | 11 | 10.0 | $5.7M | −0.5% | #1,241 of 2,070 |
| 44Monroe County, WI | 40 | 17 | 9.3 | $6.3M | +0.6% | #1,365 of 2,070 |
| 45Sawyer County, WI | 40 | 9 | 10.2 | $5.5M | +4.0% | #1,375 of 2,070 |
| 46Washburn County, WI | 40 | 9 | 11.9 | $4.8M | +2.8% | #1,380 of 2,070 |
| 47Polk County, WI | 39 | 19 | 9.7 | $6.2M | +1.7% | #1,403 of 2,070 |
| 48Richland County, WI | 38 | 6 | 8.3 | $6.9M | −1.4% | #1,426 of 2,070 |
| 49Marinette County, WI | 38 | 19 | 10.0 | $5.7M | +1.6% | #1,438 of 2,070 |
| 50Trempealeau County, WI | 38 | 14 | 11.2 | $5.4M | +1.1% | #1,440 of 2,070 |
| 51Vilas County, WI | 35 | 11 | 9.9 | $5.9M | +2.9% | #1,513 of 2,070 |
| 52Bayfield County, WI | 34 | 8 | 10.8 | $5.5M | +3.4% | #1,544 of 2,070 |
| 53Milwaukee County, WI | 33 | 313 | 8.0 | $7.3M | −1.5% | #1,565 of 2,070 |
| 54Grant County, WI | 30 | 19 | 9.5 | $6.1M | +0.9% | #1,644 of 2,070 |
| 55Clark County, WI | 29 | 14 | 10.9 | $5.4M | +1.2% | #1,677 of 2,070 |
| 56Door County, WI | 29 | 19 | 12.7 | $4.8M | +1.6% | #1,684 of 2,070 |
| 57Barron County, WI | 27 | 19 | 9.5 | $6.1M | −0.5% | #1,720 of 2,070 |
| 58Crawford County, WI | 24 | 7 | 10.4 | $5.4M | −1.1% | #1,794 of 2,070 |
| 59Langlade County, WI | 20 | 13 | 14.6 | $3.8M | +0.4% | #1,890 of 2,070 |
| 60Ashland County, WI | 19 | 10 | 14.6 | $3.8M | +1.1% | #1,904 of 2,070 |
| 61Price County, WI | 17 | 12 | 18.4 | $3M | −0.3% | #1,932 of 2,070 |
| Iowa County, WI | Not scored | 4 | 4.0 | $15.6M | +1.0% | |
| Adams County, WI | Not scored | 3 | 3.2 | $17.7M | +5.2% | |
| Jackson County, WI | Not scored | 2 | 2.4 | $23.8M | −0.5% | |
| Marquette County, WI | Not scored | 3 | 4.3 | $13.3M | +2.1% | |
| Rusk County, WI | Not scored | 4 | 6.3 | $8.9M | −0.2% | |
| Buffalo County, WI | Not scored | 3 | 5.2 | $11.1M | −0.1% | |
| Forest County, WI | Not scored | 3 | 7.5 | $7.5M | +4.4% | |
| Pepin County, WI | Not scored | 5 | 16.4 | $3.6M | +2.2% | |
| Iron County, WI | Not scored | 3 | 9.6 | $5.8M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $12.5M | +4.0% | |
| Menominee County, WI | Not scored | 2 | 14.2 | $4M | −1.4% |
Markets with fewer than 5 grocery stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many grocery stores are in Wisconsin?
There are 1,620 grocery stores on map listings in Wisconsin as of September 2026. 551 of them (34%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 976 businesses with payroll classed as supermarkets and grocery stores in 2023, up 1.1% from 2019.
How much do households in Wisconsin spend on groceries?
About $15.1B a year, or $6,105 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,620 grocery stores on map listings, it comes to $9.3M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for grocery stores?
Wisconsin has 6.5 grocery stores per 10,000 households, 4% below the U.S. rate of 6.8. Spending per store is $9.3M, in line with the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Wisconsin would have about 1,629, against 1,620 on map listings. There is one business with payroll in the industry for every 2,540 households, against one for every 2,053 across the U.S. The official count rose 1.1% from 2019 to 2023, against 0.0% for the U.S.
Which market in Wisconsin has the highest market score for grocery stores?
Among 15 scored metro areas in or partly in Wisconsin, the Appleton metro area scores highest, at 79 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 75 (high). Among 61 scored counties in Wisconsin, Calumet County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 49 for grocery stores (lower middle), #27 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Grocery stores in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
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- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
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- Michigan
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- Mississippi
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- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for grocery stores across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Grocery and convenience stores4,965 listings
- Convenience stores1,942 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.