Groceries and convenience · County · Wisconsin
Grocery and convenience stores in Rusk County, WI
The grocery and convenience stores in Rusk County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,752 of 2,402 scored counties
#57 of 67 scored counties in Wisconsin
- Listings
- 17
- 4 chain locations (24%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $35.5M
- On groceries · $5,580 a household
- Spending per listing
- $2.1M
- 38% below the U.S.
- Listings per 10k households
- 26.8
- 43% above the U.S.
- Population, 2025
- 14,146
- −0.2% since 2020
See the grocery and convenience stores around any address in Rusk County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 grocery and convenience stores in Rusk County. Chain locations make up 24% of them, against 42% across the U.S. That comes to 26.8 for every 10,000 households, 43% above the U.S. rate of 18.7.
Household spending on groceries in Rusk County comes to about $35.5M a year: $5,580 per household, 12% below the U.S. average. That works out to $2.1M per store, 38% below the U.S. figure of $3.4M.
The official count of businesses with payroll classed as grocery and convenience stores in Rusk County was 4 in 2023. That is one for every 1,589 households, against one for every 1,293 across the U.S. Official counts also show 5 one-person businesses without payroll.
Between 2020 and 2025, the population of Rusk County declined 0.2%, against +3.1% for the U.S. For grocery and convenience stores, Rusk County has a Groundwork market score of 36 (lower middle): #1,752 of 2,402 scored counties and #57 of 67 scored counties in Wisconsin.
How Rusk County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rusk County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.8 | 20.0 | 18.7 |
| Spending per listing | $2.1M | $3M | $3.4M |
| Households per official establishment | 1,589 | 2,181 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +4.0% | +7.2% |
| Population growth, 2020–2025 | −0.2% | +1.3% | +3.1% |
| Spending per household on groceries | $5,580 | $6,105 | $6,319 |
| Median household income | $59,944 | $77,485 | $80,734 |
| Groundwork market score | 36 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 61
- Annual payroll, 2023
- $793K
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 174 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Rusk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rusk County
- Population, 2025 estimate
- 14,146−0.2% since 2020
- Households
- 6,355
- Median age
- 47.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 914 sq. mi.
- People per square mile
- 16
- Median household income
- $59,944+26.1% vs. 2015–2019, before inflation
- Average household income
- $73,376
- Median home value
- $163,400
- Jobs located here
- 4,892
- Daytime population
- 12,818Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rusk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Rusk County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 87 | 233 | 13.8 | $4.9M | +2.4% | #75 of 2,402 |
| 2Ozaukee County, WI | 86 | 46 | 12.0 | $5.5M | +3.0% | #87 of 2,402 |
| 3Calumet County, WI | 86 | 29 | 13.6 | $4.7M | +2.9% | #89 of 2,402 |
| 4Dane County, WI | 86 | 385 | 15.3 | $4.2M | +4.9% | #93 of 2,402 |
| 5Washington County, WI | 80 | 98 | 17.2 | $3.8M | +1.8% | #187 of 2,402 |
| 6Outagamie County, WI | 79 | 140 | 17.9 | $3.5M | +2.6% | #210 of 2,402 |
| 7St. Croix County, WI | 79 | 83 | 22.1 | $3M | +4.7% | #213 of 2,402 |
| 8Winnebago County, WI | 74 | 120 | 16.5 | $3.6M | +1.4% | #327 of 2,402 |
| 9Brown County, WI | 74 | 211 | 19.0 | $3.2M | +2.6% | #337 of 2,402 |
| 10La Crosse County, WI | 72 | 86 | 16.7 | $3.6M | +0.3% | #391 of 2,402 |
| 57Rusk County, WI | 36 | 17 | 26.8 | $2.1M | −0.2% | #1,752 of 2,402 |
Other business types in Rusk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores36
- Grocery stores
- Convenience stores23
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Rusk County, WI?
Rusk County has 17 grocery and convenience stores on map listings as of September 2026. 4 of them (24%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 4 businesses with payroll classed as grocery and convenience stores in 2023. Another 5 one-person businesses have no payroll, by official counts.
How much do households in Rusk County, WI spend on groceries?
About $35.5M a year, or $5,580 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 17 grocery and convenience stores on map listings, it comes to $2.1M per store. It is estimated from the incomes of the 6,355 households in Rusk County and national spending patterns by income.
How does Rusk County, WI compare with the U.S. for grocery and convenience stores?
Rusk County has 26.8 grocery and convenience stores per 10,000 households, 43% above the U.S. rate of 18.7. Spending per store is $2.1M, 38% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Rusk County would have about 11, against 17 on map listings. There is one business with payroll in the industry for every 1,589 households, against one for every 1,293 across the U.S.
How fast is Rusk County, WI growing?
Population estimates put Rusk County at 14,146 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 6,355 households. Median household income in Rusk County is $59,944, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rusk County scores 36 for grocery and convenience stores (lower middle), #1,752 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rusk County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Rusk County
Screening a site or an acquisition in Rusk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.