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Groceries and convenience · County · Wisconsin

Grocery and convenience stores in Sheboygan County, WI

How Sheboygan County, WI compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #838 of 2,402 scored counties
#28 of 67 scored counties in Wisconsin

Listings
105
38 chain locations (36%)
Official establishments
24
Businesses with payroll, 2023
Household spending a year
$298.8M
On groceries · $6,008 a household
Spending per listing
$2.8M
16% below the U.S.
Listings per 10k households
21.1
13% above the U.S.
Population, 2025
118,047
0.0% since 2020

See the grocery and convenience stores around any address in Sheboygan County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $6,008 per household (5% below the U.S. average), households in Sheboygan County spend about $298.8M a year on groceries. That works out to $2.8M per store, 16% below the U.S. figure of $3.4M.

There are 105 grocery and convenience stores on map listings in Sheboygan County as of September 2026. Of those, 38 are chain locations, or 36%, against 42% across the U.S. Per 10,000 households, that is 21.1, 13% above the U.S. rate of 18.7.

Official counts show 24 businesses with payroll classed as grocery and convenience stores in Sheboygan County in 2023. That is one for every 2,072 households, against one for every 1,293 across the U.S. Another 12 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $1.4M have gone to businesses classed as grocery and convenience stores in Sheboygan County.

Population estimates put the population change in Sheboygan County from 2020 to 2025 at 0.0%, against +3.1% for the U.S. Sheboygan County scores 59 (upper middle) on the Groundwork market score for grocery and convenience stores, ranking #838 of 2,402 scored counties and #28 of 67 scored counties in Wisconsin.

How Sheboygan County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Sheboygan County, WI compared with Wisconsin and the U.S.
MeasureSheboygan CountyWisconsinU.S.
Listings per 10k households21.120.018.7
Spending per listing$2.8M$3M$3.4M
Households per official establishment2,0722,1811,293
Official establishment growth, 2019–2023n/a+4.0%+7.2%
Population growth, 2020–20250.0%+1.3%+3.1%
Spending per household on groceries$6,008$6,105$6,319
Median household income$73,094$77,485$80,734
Groundwork market score5952

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 24
Employees, 2023
956
Annual payroll, 2023
$22.5M
One-person businesses, 2023
12Businesses with no payroll
Map listings, September 2026
10538 chain locations
Listings at the U.S. rate for this spending
88The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.4M

SBA-backed loans to businesses classed as grocery and convenience stores in Sheboygan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sheboygan County

Population, 2025 estimate
118,0470.0% since 2020
Households
49,725
Median age
42.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
512 sq. mi.
People per square mile
231
Median household income
$73,094+20.4% vs. 2015–2019, before inflation
Average household income
$93,780
Median home value
$232,700
Jobs located here
58,857
Daytime population
120,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sheboygan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Sheboygan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Sheboygan County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI8723313.8$4.9M+2.4%#75 of 2,402
2Ozaukee County, WI864612.0$5.5M+3.0%#87 of 2,402
3Calumet County, WI862913.6$4.7M+2.9%#89 of 2,402
4Dane County, WI8638515.3$4.2M+4.9%#93 of 2,402
5Washington County, WI809817.2$3.8M+1.8%#187 of 2,402
6Outagamie County, WI7914017.9$3.5M+2.6%#210 of 2,402
7St. Croix County, WI798322.1$3M+4.7%#213 of 2,402
8Winnebago County, WI7412016.5$3.6M+1.4%#327 of 2,402
9Brown County, WI7421119.0$3.2M+2.6%#337 of 2,402
10La Crosse County, WI728616.7$3.6M+0.3%#391 of 2,402
28Sheboygan County, WI5910521.1$2.8M0.0%#838 of 2,402

Other business types in Sheboygan County

Each with its Groundwork market score here, out of 100, where it has one.

Groceries and convenience

Funeral services

Questions

How many grocery and convenience stores are in Sheboygan County, WI?

As of September 2026, map listings count 105 grocery and convenience stores in Sheboygan County. 38 of them (36%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 24 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 12 one-person businesses without payroll.

How much do households in Sheboygan County, WI spend on groceries?

About $298.8M a year, or $6,008 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 105 grocery and convenience stores on map listings, it comes to $2.8M per store. It is estimated from the incomes of the 49,725 households in Sheboygan County and national spending patterns by income.

How does Sheboygan County, WI compare with the U.S. for grocery and convenience stores?

Sheboygan County has 21.1 grocery and convenience stores per 10,000 households, 13% above the U.S. rate of 18.7. Spending per store is $2.8M, 16% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Sheboygan County would have about 88, against 105 on map listings. There is one business with payroll in the industry for every 2,072 households, against one for every 1,293 across the U.S.

How fast is Sheboygan County, WI growing?

Population estimates put Sheboygan County at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in Sheboygan County is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sheboygan County scores 59 for grocery and convenience stores (upper middle), #838 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sheboygan County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Sheboygan County

Screening a site or an acquisition in Sheboygan County?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.