Auto · Metro area · Georgia
Car washes and detailers in the Rome, GA metro area
The car washes and detailers in the Rome, GA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #378 of 387 scored metro areas
#13 of 14 scored metro areas based in Georgia
- Listings
- 24
- 9 chain locations (38%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $32.6M
- On vehicle maintenance and repairs · $884 a household
- Spending per listing
- $1.4M
- 46% below the U.S.
- Listings per 10k households
- 6.5
- 71% above the U.S.
- Population, 2025
- 101,378
- +2.8% since 2020
See the car washes and detailers around any address in the Rome metro area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rome metro area scores 17 (low) on the Groundwork market score for car washes and detailers, ranking #378 of 387 scored metro areas and #13 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.
Household spending on vehicle maintenance and repairs in the Rome metro area comes to about $32.6M a year: $884 per household, 8% below the U.S. average. That is about $1.4M of household spending for each location on map listings, 46% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
There are 24 car washes and detailers on map listings in the Rome metro area as of September 2026. Of those, 9 are chain locations, or 38%, against 23% across the U.S. That is 6.5 per 10,000 households, 71% above the U.S. rate of 3.8.
Official counts show 11 businesses with payroll classed as car washes in the Rome metro area in 2023. That is one for every 3,351 households, against one for every 6,523 across the U.S. Between 2020 and 2025, the population of the Rome metro area grew 2.8%, in step with the U.S. (+3.1%).
How the Rome metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rome metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 4.4 | 3.8 |
| Spending per listing | $1.4M | $2.1M | $2.5M |
| Households per official establishment | 3,351 | 5,896 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +15.9% | +16.7% |
| Population growth, 2020–2025 | +2.8% | +5.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $884 | $923 | $958 |
| Median household income | $65,565 | $77,353 | $80,734 |
| Groundwork market score | 17 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 64
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 249 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in the Rome metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rome metro area
- Population, 2025 estimate
- 101,378+2.8% since 2020
- Households
- 36,856
- Median age
- 38.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 510 sq. mi.
- People per square mile
- 196
- Median household income
- $65,565+35.6% vs. 2015–2019, before inflation
- Average household income
- $89,695
- Median home value
- $217,900
- Jobs located here
- 43,876
- Daytime population
- 99,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rome metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for car washes and detailers, numbered among those based in Georgia (a market based in another state is listed without a number), with the Rome metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Chattanooga, TN-GA | 67 | 84 | 3.6 | $2.6M | +5.3% | #71 of 387 |
| 1Dalton, GA | 60 | 22 | 4.2 | $2.3M | +3.5% | #125 of 387 |
| 2Athens-Clarke County, GA | 59 | 29 | 3.4 | $2.8M | +3.9% | #126 of 387 |
| 3Augusta-Richmond County, GA-SC | 58 | 87 | 3.8 | $2.5M | +4.7% | #137 of 387 |
| 4Hinesville, GA | 56 | 13 | 4.3 | $2M | +12.6% | #162 of 387 |
| 5Atlanta-Sandy Springs-Roswell, GA | 48 | 1,001 | 4.3 | $2.2M | +5.9% | #213 of 387 |
| 6Savannah, GA | 39 | 85 | 5.3 | $1.7M | +8.1% | #286 of 387 |
| 7Valdosta, GA | 39 | 32 | 5.6 | $1.5M | +3.3% | #287 of 387 |
| 8Warner Robins, GA | 38 | 37 | 5.0 | $2M | +8.2% | #291 of 387 |
| 9Brunswick-St. Simons, GA | 35 | 23 | 4.9 | $1.8M | +4.4% | #308 of 387 |
| 13Rome, GA | 17 | 24 | 6.5 | $1.4M | +2.8% | #378 of 387 |
Other business types in the Rome metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care31
- Auto repair shops30
- Collision repair and body shops51
- Car washes and detailing17
- Tire shops39
- Oil change and quick lube
- Gas stations25
- Insurance agencies68
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Rome, GA metro area?
As of September 2026, map listings count 24 car washes and detailers in the Rome metro area. 9 of them (38%) are chain locations. The listings count car washes and detailers. Official counts show 11 businesses with payroll classed as car washes in 2023.
How much do households in the Rome, GA metro area spend on vehicle maintenance and repairs?
About $32.6M a year, or $884 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 24 car washes and detailers on map listings, it comes to $1.4M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 36,856 households in the Rome metro area and national spending patterns by income.
How does the Rome, GA metro area compare with the U.S. for car washes and detailers?
The Rome metro area has 6.5 car washes and detailers per 10,000 households, 71% above the U.S. rate of 3.8. Spending per location is $1.4M, 46% below the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, the Rome metro area would have about 13, against 24 on map listings. There is one business with payroll in the industry for every 3,351 households, against one for every 6,523 across the U.S.
How fast is the Rome, GA metro area growing?
Population estimates put the Rome metro area at 101,378 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 36,856 households. The median household income in the Rome metro area is $65,565 a year, 19% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rome metro area scores 17 for car washes and detailers (low), #378 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rome metro area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Rome metro area
Screening a site or an acquisition in the Rome metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.