Groundwork

Funeral services · Metro area · Georgia

Funeral homes in the Rome, GA metro area

The funeral homes in the Rome, GA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #318 of 377 scored metro areas
#11 of 14 scored metro areas based in Georgia

Listings
13
5 chain locations (38%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$5.3M
On funerals · $145 a household
Spending per listing
$410K
40% below the U.S.
Listings per 10k households
3.5
67% above the U.S.
Population, 2025
101,378
+2.8% since 2020

See the funeral homes around any address in the Rome metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For funeral homes, the Rome metro area has a Groundwork market score of 29 (lower middle): #318 of 377 scored metro areas and #11 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.

Household spending on funerals in the Rome metro area comes to about $5.3M a year: $145 per household, in line with the U.S. average. That works out to $410K per home, 40% below the U.S. figure of $679K.

The Rome metro area has 13 funeral homes on map listings as of September 2026. Chain locations make up 38% of them, against 10% across the U.S. That is 3.5 per 10,000 households, 67% above the U.S. rate of 2.1.

The official count of businesses with payroll classed as funeral homes and funeral services in the Rome metro area was 7 in 2023. That is one for every 5,265 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $720K has gone to businesses classed as funeral homes and funeral services in the Rome metro area. Population estimates show the Rome metro area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%).

How the Rome metro area compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Rome, GA metro area compared with Georgia and the U.S.
MeasureRome metro areaGeorgiaU.S.
Listings per 10k households3.52.32.1
Spending per listing$410K$549K$679K
Households per official establishment5,2659,2188,510
Official establishment growth, 2019–2023n/a+0.2%−1.7%
Population growth, 2020–2025+2.8%+5.3%+3.1%
Spending per household on funerals$145$128$143
Median household income$65,565$77,353$80,734
Groundwork market score2948

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
46
Annual payroll, 2023
$1.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
135 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$720K

SBA-backed loans to businesses classed as funeral homes and funeral services in the Rome metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rome metro area

Population, 2025 estimate
101,378+2.8% since 2020
Households
36,856
Median age
38.8
Homes lived in by their owners
64%
Vehicles per household
1.8
Land area
510 sq. mi.
People per square mile
196
Median household income
$65,565+35.6% vs. 2015–2019, before inflation
Average household income
$89,695
Median home value
$217,900
Jobs located here
43,876
Daytime population
99,603Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rome metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Georgia

Every Georgia market ranked →

The highest-scoring metro areas in Georgia for funeral homes, numbered among those based in Georgia (a market based in another state is listed without a number), with the Rome metro area marked.

Top metro areas in Georgia

Metro areas in Georgia ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gainesville, GA75131.8$859K+11.4%#47 of 377
2Savannah, GA67241.5$847K+8.1%#84 of 377
3Atlanta-Sandy Springs-Roswell, GA643181.4$862K+5.9%#100 of 377
4Brunswick-St. Simons, GA63112.3$712K+4.4%#107 of 377
Chattanooga, TN-GA60472.0$720K+5.3%#122 of 377
5Athens-Clarke County, GA58151.7$669K+3.9%#133 of 377
6Warner Robins, GA49172.3$531K+8.2%#187 of 377
7Augusta-Richmond County, GA-SC43622.7$538K+4.7%#229 of 377
8Columbus, GA-AL35282.2$574K−1.3%#280 of 377
9Dalton, GA34132.5$552K+3.5%#285 of 377
11Rome, GA29133.5$410K+2.8%#318 of 377

Other business types in the Rome metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Rome, GA metro area?

Map listings as of September 2026 show 13 funeral homes in the Rome metro area. 5 of them (38%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Rome, GA metro area spend on funerals?

About $5.3M a year, or $145 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 13 funeral homes on map listings, it comes to $410K per home. It is estimated from the incomes of the 36,856 households in the Rome metro area and national spending patterns by income.

How does the Rome, GA metro area compare with the U.S. for funeral homes?

The Rome metro area has 3.5 funeral homes per 10,000 households, 67% above the U.S. rate of 2.1. Spending per home is $410K, 40% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Rome metro area would have about 8, against 13 on map listings. There is one business with payroll in the industry for every 5,265 households, against one for every 8,510 across the U.S.

How fast is the Rome, GA metro area growing?

Population estimates put the Rome metro area at 101,378 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 36,856 households. The median household income in the Rome metro area is $65,565 a year, 19% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rome metro area scores 29 for funeral homes (lower middle), #318 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rome metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Rome metro area

Screening a site or an acquisition in the Rome metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rome metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.