Beauty and personal care · Small-town market · Georgia
Hair salons in the Jefferson, GA area
How the Jefferson, GA area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #191 of 538 scored small-town markets
#3 of 23 scored small-town markets based in Georgia
- Listings
- 67
- 9 chain locations (13%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $27.8M
- On personal care products and services · $979 a household
- Spending per listing
- $415K
- 4% below the U.S.
- Listings per 10k households
- 23.6
- In line with the U.S.
- Population, 2025
- 99,265
- +29.3% since 2020
See the hair salons around any address in the Jefferson area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Jefferson area comes to about $27.8M a year: $979 per household, 3% below the U.S. average. That is about $415K of household spending for each salon on map listings, 4% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Jefferson area has 67 hair salons on map listings as of September 2026. 9 of them (13%) are chain locations, against 14% across the U.S. That comes to 23.6 for every 10,000 households, in line with the U.S. rate of 23.4.
Official counts show 20 businesses with payroll classed as beauty salons in the Jefferson area in 2023. That is one for every 1,420 households, against one for every 1,535 across the U.S. Official counts list 225 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as beauty salons in the Jefferson area.
Population estimates show the Jefferson area grew 29.3% from 2020 to 2025, faster than the U.S. (+3.1%). For hair salons, the Jefferson area has a Groundwork market score of 57 (upper middle): #191 of 538 scored small-town markets and #3 of 23 scored small-town markets based in Georgia.
How the Jefferson area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.6 | 29.5 | 23.4 |
| Spending per listing | $415K | $314K | $430K |
| Households per official establishment | 1,420 | 1,590 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.6% | +6.0% |
| Population growth, 2020–2025 | +29.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $979 | $926 | $1,005 |
| Median household income | $89,544 | $77,353 | $80,734 |
| Groundwork market score | 57 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 101
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- 225Businesses with no payroll
- Map listings, September 2026
- 679 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as beauty salons in the Jefferson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jefferson area
- Population, 2025 estimate
- 99,265+29.3% since 2020
- Households
- 28,402
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 340 sq. mi.
- People per square mile
- 250
- Median household income
- $89,544+37.0% vs. 2015–2019, before inflation
- Average household income
- $107,650
- Median home value
- $345,000
- Jobs located here
- 45,774
- Daytime population
- 93,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for hair salons, numbered among those based in Georgia, with the Jefferson area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Moultrie, GA | 63 | 27 | 16.1 | $469K | +3.3% | #122 of 538 |
| 2Kingsland, GA | 61 | 37 | 17.1 | $512K | +9.5% | #137 of 538 |
| 3Jefferson, GA | 57 | 67 | 23.6 | $415K | +29.3% | #191 of 538 |
| 4Douglas, GA | 54 | 32 | 17.2 | $423K | +2.9% | #231 of 538 |
| 5Thomasville, GA | 53 | 62 | 21.5 | $371K | +1.3% | #249 of 538 |
| 6Cornelia, GA | 51 | 38 | 22.7 | $373K | +9.3% | #268 of 538 |
| 7Dublin, GA | 51 | 49 | 22.5 | $342K | +2.8% | #270 of 538 |
| 8LaGrange, GA-AL | 49 | 101 | 25.0 | $311K | +3.0% | #289 of 538 |
| 9Thomaston, GA | 48 | 18 | 17.0 | $456K | +2.7% | #291 of 538 |
| 10Toccoa, GA | 48 | 21 | 20.0 | $373K | +3.8% | #297 of 538 |
Other business types in the Jefferson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons57
- Barbershops90
- Nail salons51
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Jefferson, GA area?
Map listings as of September 2026 show 67 hair salons in the Jefferson area. 9 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 20 businesses with payroll classed as beauty salons in 2023. Official counts also show 225 one-person businesses without payroll.
How much do households in the Jefferson, GA area spend on personal care products and services?
About $27.8M a year, or $979 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 67 hair salons on map listings, it comes to $415K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 28,402 households in the Jefferson area and national spending patterns by income.
How does the Jefferson, GA area compare with the U.S. for hair salons?
The Jefferson area has 23.6 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $415K, 4% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Jefferson area would have about 65, against 67 on map listings. There is one business with payroll in the industry for every 1,420 households, against one for every 1,535 across the U.S.
How fast is the Jefferson, GA area growing?
Population estimates put the Jefferson area at 99,265 people in 2025, up 29.3% since 2020, faster than the U.S. (+3.1%). It has 28,402 households. Median household income in the Jefferson area is $89,544, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson area scores 57 for hair salons (upper middle), #191 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Jefferson area
Screening a site or an acquisition in the Jefferson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.