Real estate · Small-town market · Georgia
Real estate businesses in the Jefferson, GA area
Competitor counts, household spending and official business counts for real estate businesses in the Jefferson, GA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #286 of 536 scored small-town markets
#15 of 22 scored small-town markets based in Georgia
- Listings
- 84
- 11 chain locations (13%)
- Official establishments
- 63
- +21.2% since 2019
- Household spending a year
- $460.1M
- On rent and homeowner costs · $16,199 a household
- Housing spending per listing (U.S. = 100)
- 126
- 26% above the U.S.
- Listings per 10k households
- 29.6
- 23% below the U.S.
- Population, 2025
- 99,265
- +29.3% since 2020
See the real estate businesses around any address in the Jefferson area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $16,199 per household (3% below the U.S. average), households in the Jefferson area spend about $460.1M a year on rent and homeowner costs. Housing spending per office is 26% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 84 real estate businesses on map listings in the Jefferson area as of September 2026. Chain locations make up 13% of them, against 6% across the U.S. That comes to 29.6 for every 10,000 households, 23% below the U.S. rate of 38.5.
Official counts show 63 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Jefferson area in 2023, up 21.2% from 2019. That is one for every 451 households, against one for every 414 across the U.S. Official counts list 485 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Jefferson area.
Population estimates show the Jefferson area grew 29.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Jefferson area scores 49 (lower middle) on the Groundwork market score for real estate businesses, ranking #286 of 536 scored small-town markets and #15 of 22 scored small-town markets based in Georgia.
How the Jefferson area compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Jefferson area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.6 | 39.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 126 | 92 | 100 |
| Households per official establishment | 451 | 377 | 414 |
| Official establishment growth, 2019–2023 | +21.2% | +20.8% | +15.8% |
| Population growth, 2020–2025 | +29.3% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $16,199 | $15,525 | $16,661 |
| Median household income | $89,544 | $77,353 | $80,734 |
| Groundwork market score | 49 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 63+21.2% over the period
- Employees, 2023
- 98
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 485Businesses with no payroll
- Map listings, September 2026
- 8411 chain locations
- Listings at the U.S. rate for this spending
- 106The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Jefferson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jefferson area
- Population, 2025 estimate
- 99,265+29.3% since 2020
- Households
- 28,402
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 340 sq. mi.
- People per square mile
- 250
- Median household income
- $89,544+37.0% vs. 2015–2019, before inflation
- Average household income
- $107,650
- Median home value
- $345,000
- Jobs located here
- 45,774
- Daytime population
- 93,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for real estate businesses, numbered among those based in Georgia, with the Jefferson area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Summerville, GA | 72 | 7 | 7.6 | 383 | +1.5% | #39 of 536 |
| 2Toccoa, GA | 72 | 12 | 11.4 | 267 | +3.8% | #41 of 536 |
| 3Cedartown, GA | 72 | 25 | 15.7 | 201 | +6.0% | #42 of 536 |
| 4Thomaston, GA | 71 | 9 | 8.5 | 368 | +2.7% | #43 of 536 |
| 5Moultrie, GA | 69 | 17 | 10.1 | 302 | +3.3% | #52 of 536 |
| 6Calhoun, GA | 67 | 48 | 22.5 | 148 | +6.9% | #70 of 536 |
| 7Jesup, GA | 61 | 22 | 19.9 | 153 | +7.8% | #123 of 536 |
| 8Douglas, GA | 58 | 32 | 17.2 | 173 | +2.9% | #151 of 536 |
| 9Waycross, GA | 56 | 31 | 15.1 | 201 | +3.0% | #176 of 536 |
| 10Dublin, GA | 56 | 37 | 17.0 | 183 | +2.8% | #179 of 536 |
| 15Jefferson, GA | 49 | 84 | 29.6 | 126 | +29.3% | #286 of 536 |
Other business types in the Jefferson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Jefferson, GA area?
As of September 2026, map listings count 84 real estate businesses in the Jefferson area. 11 of them (13%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 63 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 21.2% from 2019. Official counts also show 485 one-person businesses without payroll.
How much do households in the Jefferson, GA area spend on rent and homeowner costs?
About $460.1M a year, or $16,199 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). For the 84 real estate businesses on map listings, housing spending per office is 26% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 28,402 households in the Jefferson area and national spending patterns by income.
How does the Jefferson, GA area compare with the U.S. for real estate businesses?
The Jefferson area has 29.6 real estate businesses per 10,000 households, 23% below the U.S. rate of 38.5. The index of housing spending per office is 126, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Jefferson area would have about 106, against 84 on map listings. There is one business with payroll in the industry for every 451 households, against one for every 414 across the U.S. The official count rose 21.2% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Jefferson, GA area growing?
Population estimates put the Jefferson area at 99,265 people in 2025, up 29.3% since 2020, faster than the U.S. (+3.1%). It has 28,402 households. Median household income in the Jefferson area is $89,544, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson area scores 49 for real estate businesses (lower middle), #286 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Jefferson area
Screening a site or an acquisition in the Jefferson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.