Groundwork

Beauty and personal care · Metro area · Georgia

Barbershops in the Hinesville, GA metro area

How the Hinesville, GA metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #327 of 387 scored metro areas
#9 of 14 scored metro areas based in Georgia

Listings
20
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$23.7M
On personal care products and services · $787 a household
Spending per listing
$1.2M
37% below the U.S.
Listings per 10k households
6.6
25% above the U.S.
Population, 2025
91,870
+12.6% since 2020

See the barbershops around any address in the Hinesville metro area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For barbershops, the Hinesville metro area has a Groundwork market score of 31 (lower middle): #327 of 387 scored metro areas and #9 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.

Household spending on personal care products and services in the Hinesville metro area comes to about $23.7M a year: $787 per household, 22% below the U.S. average. That works out to $1.2M per shop, 37% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

The Hinesville metro area has 20 barbershops on map listings as of September 2026. None of them are chain locations, against 12% across the U.S. That is 6.6 per 10,000 households, 25% above the U.S. rate of 5.3.

Official counts don’t publish a figure for barber shops in the Hinesville metro area, since they leave out counts under 3. Population estimates show the Hinesville metro area grew 12.6% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Hinesville metro area compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Hinesville, GA metro area compared with Georgia and the U.S.
MeasureHinesville metro areaGeorgiaU.S.
Listings per 10k households6.66.35.3
Spending per listing$1.2M$1.5M$1.9M
Households per official establishmentn/a19,21916,589
Official establishment growth, 2019–2023n/a+52.5%+28.5%
Population growth, 2020–2025+12.6%+5.3%+3.1%
Spending per household on personal care products and services$787$926$1,005
Median household income$61,709$77,353$80,734
Groundwork market score3134

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
75Businesses with no payroll
Map listings, September 2026
200 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Hinesville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hinesville metro area

Population, 2025 estimate
91,870+12.6% since 2020
Households
30,160
Median age
31.6
Homes lived in by their owners
54%
Vehicles per household
1.9
Land area
917 sq. mi.
People per square mile
94
Median household income
$61,709+23.0% vs. 2015–2019, before inflation
Average household income
$74,391
Median home value
$204,500
Jobs located here
17,128
Daytime population
75,511Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hinesville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Georgia

Every Georgia market ranked →

The highest-scoring metro areas in Georgia for barbershops, numbered among those based in Georgia (a market based in another state is listed without a number), with the Hinesville metro area marked.

Top metro areas in Georgia

Metro areas in Georgia ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gainesville, GA58334.5$2.1M+11.4%#128 of 387
Chattanooga, TN-GA561144.9$1.8M+5.3%#142 of 387
2Athens-Clarke County, GA52283.3$2.6M+3.9%#175 of 387
3Warner Robins, GA52445.9$1.5M+8.2%#182 of 387
4Atlanta-Sandy Springs-Roswell, GA451,6437.1$1.4M+5.9%#251 of 387
5Brunswick-St. Simons, GA39255.3$1.6M+4.4%#287 of 387
6Savannah, GA391106.8$1.3M+8.1%#289 of 387
7Augusta-Richmond County, GA-SC391576.8$1.3M+4.7%#291 of 387
8Rome, GA34195.2$1.6M+2.8%#312 of 387
9Hinesville, GA31206.6$1.2M+12.6%#327 of 387

Other business types in the Hinesville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Hinesville, GA metro area?

Map listings as of September 2026 show 20 barbershops in the Hinesville metro area. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Hinesville metro area: counts under 3 are left out. Official counts list 75 one-person businesses without payroll.

How much do households in the Hinesville, GA metro area spend on personal care products and services?

About $23.7M a year, or $787 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 20 barbershops on map listings, it comes to $1.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 30,160 households in the Hinesville metro area and national spending patterns by income.

How does the Hinesville, GA metro area compare with the U.S. for barbershops?

The Hinesville metro area has 6.6 barbershops per 10,000 households, 25% above the U.S. rate of 5.3. Spending per shop is $1.2M, 37% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Hinesville metro area would have about 13, against 20 on map listings.

How fast is the Hinesville, GA metro area growing?

Population estimates put the Hinesville metro area at 91,870 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 30,160 households. The median household income in the Hinesville metro area is $61,709 a year, 24% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hinesville metro area scores 31 for barbershops (lower middle), #327 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hinesville metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Hinesville metro area

Screening a site or an acquisition in the Hinesville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.