Funeral services · Metro area · Georgia
Funeral homes in the Hinesville, GA metro area
How the Hinesville, GA metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #302 of 377 scored metro areas
#10 of 14 scored metro areas based in Georgia
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2.8M
- On funerals · $94 a household
- Spending per listing
- $354K
- 48% below the U.S.
- Listings per 10k households
- 2.7
- 29% above the U.S.
- Population, 2025
- 91,870
- +12.6% since 2020
See the funeral homes around any address in the Hinesville metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for funeral homes in the Hinesville metro area is 32 (lower middle), #302 of 377 scored metro areas and #10 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.
At $94 per household (34% below the U.S. average), households in the Hinesville metro area spend about $2.8M a year on funerals. Spread across 8 funeral homes, that is $354K per home, 48% below the U.S. figure of $679K.
The Hinesville metro area has 8 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 2.7 per 10,000 households, 29% above the U.S. rate of 2.1.
Official counts show 4 businesses with payroll classed as funeral homes and funeral services in the Hinesville metro area in 2023. That is one for every 7,540 households, against one for every 8,510 across the U.S. Population estimates show the Hinesville metro area grew 12.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Hinesville metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hinesville metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 2.3 | 2.1 |
| Spending per listing | $354K | $549K | $679K |
| Households per official establishment | 7,540 | 9,218 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +0.2% | −1.7% |
| Population growth, 2020–2025 | +12.6% | +5.3% | +3.1% |
| Spending per household on funerals | $94 | $128 | $143 |
| Median household income | $61,709 | $77,353 | $80,734 |
| Groundwork market score | 32 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 8
- Annual payroll, 2023
- $395K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Hinesville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hinesville metro area
- Population, 2025 estimate
- 91,870+12.6% since 2020
- Households
- 30,160
- Median age
- 31.6
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.9
- Land area
- 917 sq. mi.
- People per square mile
- 94
- Median household income
- $61,709+23.0% vs. 2015–2019, before inflation
- Average household income
- $74,391
- Median home value
- $204,500
- Jobs located here
- 17,128
- Daytime population
- 75,511Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hinesville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for funeral homes, numbered among those based in Georgia (a market based in another state is listed without a number), with the Hinesville metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, GA | 75 | 13 | 1.8 | $859K | +11.4% | #47 of 377 |
| 2Savannah, GA | 67 | 24 | 1.5 | $847K | +8.1% | #84 of 377 |
| 3Atlanta-Sandy Springs-Roswell, GA | 64 | 318 | 1.4 | $862K | +5.9% | #100 of 377 |
| 4Brunswick-St. Simons, GA | 63 | 11 | 2.3 | $712K | +4.4% | #107 of 377 |
| Chattanooga, TN-GA | 60 | 47 | 2.0 | $720K | +5.3% | #122 of 377 |
| 5Athens-Clarke County, GA | 58 | 15 | 1.7 | $669K | +3.9% | #133 of 377 |
| 6Warner Robins, GA | 49 | 17 | 2.3 | $531K | +8.2% | #187 of 377 |
| 7Augusta-Richmond County, GA-SC | 43 | 62 | 2.7 | $538K | +4.7% | #229 of 377 |
| 8Columbus, GA-AL | 35 | 28 | 2.2 | $574K | −1.3% | #280 of 377 |
| 9Dalton, GA | 34 | 13 | 2.5 | $552K | +3.5% | #285 of 377 |
| 10Hinesville, GA | 32 | 8 | 2.7 | $354K | +12.6% | #302 of 377 |
Other business types in the Hinesville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes32
Questions
How many funeral homes are in the Hinesville, GA metro area?
Map listings as of September 2026 show 8 funeral homes in the Hinesville metro area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Hinesville, GA metro area spend on funerals?
About $2.8M a year, or $94 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 8 funeral homes on map listings, it comes to $354K per home. It is estimated from the incomes of the 30,160 households in the Hinesville metro area and national spending patterns by income.
How does the Hinesville, GA metro area compare with the U.S. for funeral homes?
The Hinesville metro area has 2.7 funeral homes per 10,000 households, 29% above the U.S. rate of 2.1. Spending per home is $354K, 48% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Hinesville metro area would have about 4, against 8 on map listings. There is one business with payroll in the industry for every 7,540 households, against one for every 8,510 across the U.S.
How fast is the Hinesville, GA metro area growing?
Population estimates put the Hinesville metro area at 91,870 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 30,160 households. The median household income in the Hinesville metro area is $61,709 a year, 24% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hinesville metro area scores 32 for funeral homes (lower middle), #302 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hinesville metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Hinesville metro area
Screening a site or an acquisition in the Hinesville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hinesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.