Groundwork

Clothing and laundry · Small-town market · Georgia

Clothing and shoe stores in the Fitzgerald, GA area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Fitzgerald, GA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #430 of 536 scored small-town markets
#14 of 23 scored small-town markets based in Georgia

Listings
9
3 chain locations (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$10.3M
On clothing, shoes and related services · $1,456 a household
Spending per listing
$1.1M
10% below the U.S.
Listings per 10k households
12.7
22% below the U.S.
Population, 2025
17,099
−0.4% since 2020

See the clothing and shoe stores around any address in the Fitzgerald area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For clothing and shoe stores, the Fitzgerald area has a Groundwork market score of 31 (lower middle): #430 of 536 scored small-town markets and #14 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.

Household spending on clothing, shoes and related services in the Fitzgerald area comes to about $10.3M a year: $1,456 per household, 29% below the U.S. average. That works out to $1.1M per store, 10% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Fitzgerald area has 9 clothing and shoe stores on map listings as of September 2026. Of those, 3 are chain locations, or 33%, against 44% across the U.S. That comes to 12.7 for every 10,000 households, 22% below the U.S. rate of 16.2.

Official counts don’t publish a figure for clothing and shoe stores in the Fitzgerald area, since they leave out counts under 3. Population estimates show the Fitzgerald area declined 0.4% from 2020 to 2025, against +3.1% for the U.S.

How the Fitzgerald area compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Fitzgerald, GA area compared with Georgia and the U.S.
MeasureFitzgerald areaGeorgiaU.S.
Listings per 10k households12.718.616.2
Spending per listing$1.1M$1M$1.3M
Households per official establishmentn/a1,1351,273
Official establishment growth, 2019–2023n/a−6.5%−12.2%
Population growth, 2020–2025−0.4%+5.3%+3.1%
Spending per household on clothing, shoes and related services$1,456$1,958$2,055
Median household income$41,758$77,353$80,734
Groundwork market score3135

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
93 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Fitzgerald area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Fitzgerald area

Population, 2025 estimate
17,099−0.4% since 2020
Households
7,082
Median age
39.6
Homes lived in by their owners
63%
Vehicles per household
1.6
Land area
250 sq. mi.
People per square mile
68
Median household income
$41,758+29.6% vs. 2015–2019, before inflation
Average household income
$56,193
Median home value
$112,700
Jobs located here
5,834
Daytime population
16,434Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fitzgerald area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Georgia

Every Georgia market ranked →

The highest-scoring small-town markets in Georgia for clothing and shoe stores, numbered among those based in Georgia, with the Fitzgerald area marked.

Top small-town markets in Georgia

Small-town markets in Georgia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kingsland, GA812511.5$1.6M+9.5%#25 of 536
2Cornelia, GA78169.6$1.9M+9.3%#38 of 536
3Toccoa, GA6698.6$1.8M+3.8%#130 of 536
4Cedartown, GA662012.6$1.3M+6.0%#134 of 536
5Moultrie, GA522213.1$1.2M+3.3%#252 of 536
6LaGrange, GA-AL495914.6$1.1M+3.0%#286 of 536
7Thomaston, GA461716.0$1M+2.7%#308 of 536
8Jefferson, GA429433.1$617K+29.3%#343 of 536
9Summerville, GA401213.1$1.2M+1.5%#354 of 536
10Jesup, GA382119.0$842K+7.8%#380 of 536
14Fitzgerald, GA31912.7$1.1M−0.4%#430 of 536

Other business types in the Fitzgerald area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Fitzgerald, GA area?

Map listings as of September 2026 show 9 clothing and shoe stores in the Fitzgerald area. 3 of them (33%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in the Fitzgerald area: counts under 3 are left out. Official counts also show 19 one-person businesses without payroll.

How much do households in the Fitzgerald, GA area spend on clothing, shoes and related services?

About $10.3M a year, or $1,456 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 9 clothing and shoe stores on map listings, it comes to $1.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 7,082 households in the Fitzgerald area and national spending patterns by income.

How does the Fitzgerald, GA area compare with the U.S. for clothing and shoe stores?

The Fitzgerald area has 12.7 clothing and shoe stores per 10,000 households, 22% below the U.S. rate of 16.2. Spending per store is $1.1M, 10% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Fitzgerald area would have about 8, against 9 on map listings.

How fast is the Fitzgerald, GA area growing?

Population estimates put the Fitzgerald area at 17,099 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,082 households. Median household income in the Fitzgerald area is $41,758, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fitzgerald area scores 31 for clothing and shoe stores (lower middle), #430 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fitzgerald area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Fitzgerald area

Screening a site or an acquisition in the Fitzgerald area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.