Food and drink · Small-town market · Georgia
Coffee shops and cafes in the Fitzgerald, GA area
How the Fitzgerald, GA area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.6M
- On food away from home · $2,769 a household
- Spending per listing
- $4.9M
- 32% above the U.S.
- Listings per 10k households
- 5.6
- 49% below the U.S.
- Population, 2025
- 17,099
- −0.4% since 2020
See the coffee shops and cafes around any address in the Fitzgerald area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Fitzgerald area comes to about $19.6M a year: $2,769 per household, 32% below the U.S. average. That works out to $4.9M per cafe, 32% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
The Fitzgerald area has 4 coffee shops and cafes on map listings as of September 2026. That is 5.6 per 10,000 households, 49% below the U.S. rate of 11.0.
Official counts don’t publish a figure for snack and nonalcoholic beverage bars in the Fitzgerald area, since they leave out counts under 3.
Population estimates put the population change in the Fitzgerald area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. With 4 coffee shops and cafes on map listings, the Fitzgerald area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Fitzgerald area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fitzgerald area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 9.0 | 11.0 |
| Spending per listing | $4.9M | $4.4M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | n/a | 1,920 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +46.8% | +24.3% |
| Population growth, 2020–2025 | −0.4% | +5.3% | +3.1% |
| Spending per household on food away from home | $2,769 | $3,917 | $4,070 |
| Median household income | $41,758 | $77,353 | $80,734 |
| Groundwork market score | Not scored | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll snack and nonalcoholic beverage bars
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Fitzgerald area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Fitzgerald area
- Population, 2025 estimate
- 17,099−0.4% since 2020
- Households
- 7,082
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 250 sq. mi.
- People per square mile
- 68
- Median household income
- $41,758+29.6% vs. 2015–2019, before inflation
- Average household income
- $56,193
- Median home value
- $112,700
- Jobs located here
- 5,834
- Daytime population
- 16,434Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fitzgerald area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for coffee shops and cafes, numbered among those based in Georgia, with the Fitzgerald area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kingsland, GA | 77 | 15 | 6.9 | $5.3M | +9.5% | #18 of 529 |
| 2Jefferson, GA | 77 | 29 | 10.2 | $4.1M | +29.3% | #19 of 529 |
| 3Thomaston, GA | 74 | 5 | 4.7 | $6.8M | +2.7% | #31 of 529 |
| 4Calhoun, GA | 73 | 16 | 7.5 | $4.7M | +6.9% | #40 of 529 |
| 5LaGrange, GA-AL | 71 | 25 | 6.2 | $5.2M | +3.0% | #53 of 529 |
| 6Dublin, GA | 70 | 10 | 4.6 | $7M | +2.8% | #56 of 529 |
| 7Cedartown, GA | 67 | 11 | 6.9 | $4.7M | +6.0% | #80 of 529 |
| 8Jesup, GA | 61 | 5 | 4.5 | $6.9M | +7.8% | #142 of 529 |
| 9Moultrie, GA | 60 | 11 | 6.5 | $4.8M | +3.3% | #160 of 529 |
| 10Thomasville, GA | 58 | 23 | 8.0 | $4.2M | +1.3% | #181 of 529 |
| Fitzgerald, GA | Not scored | 4 | 5.6 | $4.9M | −0.4% |
Other business types in the Fitzgerald area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes33
- Sit-down restaurants33
- Fast food and sandwich shops33
- Pizza14
- Coffee shops and cafes
- Bakeries and dessert shops15
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Fitzgerald, GA area?
Map listings as of September 2026 show 4 coffee shops and cafes in the Fitzgerald area. The listings count coffee, tea, juice and bubble tea shops, and cafes. No official count is published for snack and nonalcoholic beverage bars in the Fitzgerald area: counts under 3 are left out.
How much do households in the Fitzgerald, GA area spend on food away from home?
About $19.6M a year, or $2,769 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 4 coffee shops and cafes on map listings, it comes to $4.9M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 7,082 households in the Fitzgerald area and national spending patterns by income.
How does the Fitzgerald, GA area compare with the U.S. for coffee shops and cafes?
The Fitzgerald area has 5.6 coffee shops and cafes per 10,000 households, 49% below the U.S. rate of 11.0. Spending per cafe is $4.9M, 32% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Fitzgerald area would have about 5, against 4 on map listings.
How fast is the Fitzgerald, GA area growing?
Population estimates put the Fitzgerald area at 17,099 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,082 households. Median household income in the Fitzgerald area is $41,758, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fitzgerald area has no market score for coffee shops and cafes: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fitzgerald area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Fitzgerald area
Screening a site or an acquisition in the Fitzgerald area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.