Groceries and convenience · Small-town market · Georgia
Grocery and convenience stores in the Fitzgerald, GA area
Competitor counts, household spending and official business counts for grocery and convenience stores in the Fitzgerald, GA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 12 out of 100: Low
Ranked #525 of 538 scored small-town markets
#21 of 23 scored small-town markets based in Georgia
- Listings
- 21
- 8 chain locations (38%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $35.8M
- On groceries · $5,049 a household
- Spending per listing
- $1.7M
- 50% below the U.S.
- Listings per 10k households
- 29.7
- 59% above the U.S.
- Population, 2025
- 17,099
- −0.4% since 2020
See the grocery and convenience stores around any address in the Fitzgerald area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery and convenience stores in the Fitzgerald area is 12 (low), #525 of 538 scored small-town markets and #21 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 21 grocery and convenience stores in the Fitzgerald area. 8 of them (38%) are chain locations, against 42% across the U.S. That comes to 29.7 for every 10,000 households, 59% above the U.S. rate of 18.7.
Households in the Fitzgerald area spend about $35.8M a year on groceries, or $5,049 per household, 20% below the U.S. average. That works out to $1.7M per store, 50% below the U.S. figure of $3.4M.
The official count of businesses with payroll classed as grocery and convenience stores in the Fitzgerald area was 11 in 2023. That is one for every 644 households, against one for every 1,293 across the U.S. Population estimates put the population change in the Fitzgerald area from 2020 to 2025 at −0.4%, against +3.1% for the U.S.
How the Fitzgerald area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fitzgerald area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.7 | 20.3 | 18.7 |
| Spending per listing | $1.7M | $3M | $3.4M |
| Households per official establishment | 644 | 1,111 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +14.0% | +7.2% |
| Population growth, 2020–2025 | −0.4% | +5.3% | +3.1% |
| Spending per household on groceries | $5,049 | $6,137 | $6,319 |
| Median household income | $41,758 | $77,353 | $80,734 |
| Groundwork market score | 12 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 67
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 218 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in the Fitzgerald area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fitzgerald area
- Population, 2025 estimate
- 17,099−0.4% since 2020
- Households
- 7,082
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 250 sq. mi.
- People per square mile
- 68
- Median household income
- $41,758+29.6% vs. 2015–2019, before inflation
- Average household income
- $56,193
- Median home value
- $112,700
- Jobs located here
- 5,834
- Daytime population
- 16,434Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fitzgerald area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for grocery and convenience stores, numbered among those based in Georgia, with the Fitzgerald area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kingsland, GA | 72 | 48 | 22.1 | $2.7M | +9.5% | #62 of 538 |
| 2Jefferson, GA | 69 | 67 | 23.6 | $2.7M | +29.3% | #92 of 538 |
| 3Jesup, GA | 53 | 26 | 23.5 | $2.3M | +7.8% | #259 of 538 |
| 4Cornelia, GA | 43 | 52 | 31.0 | $1.9M | +9.3% | #360 of 538 |
| 5Calhoun, GA | 42 | 63 | 29.5 | $2M | +6.9% | #366 of 538 |
| 6Statesboro, GA | 40 | 95 | 27.2 | $2M | +8.0% | #384 of 538 |
| 7LaGrange, GA-AL | 37 | 95 | 23.6 | $2.3M | +3.0% | #403 of 538 |
| 8Toccoa, GA | 34 | 25 | 23.8 | $2.3M | +3.8% | #424 of 538 |
| 9Cedartown, GA | 33 | 45 | 28.3 | $2M | +6.0% | #433 of 538 |
| 10Thomasville, GA | 29 | 93 | 32.3 | $1.7M | +1.3% | #460 of 538 |
| 21Fitzgerald, GA | 12 | 21 | 29.7 | $1.7M | −0.4% | #525 of 538 |
Other business types in the Fitzgerald area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores12
- Grocery stores
- Convenience stores9
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Fitzgerald, GA area?
There are 21 grocery and convenience stores on map listings in the Fitzgerald area as of September 2026. 8 of them (38%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 11 businesses with payroll classed as grocery and convenience stores in 2023. Another 5 one-person businesses have no payroll, by official counts.
How much do households in the Fitzgerald, GA area spend on groceries?
About $35.8M a year, or $5,049 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 21 grocery and convenience stores on map listings, it comes to $1.7M per store. It is estimated from the incomes of the 7,082 households in the Fitzgerald area and national spending patterns by income.
How does the Fitzgerald, GA area compare with the U.S. for grocery and convenience stores?
The Fitzgerald area has 29.7 grocery and convenience stores per 10,000 households, 59% above the U.S. rate of 18.7. Spending per store is $1.7M, 50% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Fitzgerald area would have about 11, against 21 on map listings. There is one business with payroll in the industry for every 644 households, against one for every 1,293 across the U.S.
How fast is the Fitzgerald, GA area growing?
Population estimates put the Fitzgerald area at 17,099 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,082 households. Median household income in the Fitzgerald area is $41,758, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fitzgerald area scores 12 for grocery and convenience stores (low), #525 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fitzgerald area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Fitzgerald area
Screening a site or an acquisition in the Fitzgerald area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.