Groundwork

Clothing and laundry · County · Virginia

Dry cleaners in Norfolk city, VA

Competitor counts, household spending and official business counts for dry cleaners in Norfolk city, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #378 of 507 scored counties
#18 of 21 scored counties in Virginia

Listings
9
2 chain locations (22%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$170.8M
On clothing, shoes and related services · $1,798 a household
Spending per listing
$19M
21% above the U.S.
Listings per 10k households
0.9
31% below the U.S.
Population, 2025
231,013
−2.9% since 2020

See the dry cleaners around any address in Norfolk city

The site report maps the dry cleaners on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Norfolk city spend about $170.8M a year on clothing, shoes and related services, or $1,798 per household, 12% below the U.S. average. Spread across 9 dry cleaners, that is $19M per shop, 21% above the U.S. figure of $15.7M. The spending figure covers all clothing, shoes and related services, not only dry cleaners.

Norfolk city has 9 dry cleaners on map listings as of September 2026. Chain locations make up 22% of them, against 23% across the U.S. That is 0.9 per 10,000 households, 31% below the U.S. rate of 1.3.

In 2023, official counts showed 13 businesses with payroll in Norfolk city classed as dry cleaning and laundry services. That is one for every 7,305 households, against one for every 8,177 across the U.S.

Population estimates show Norfolk city declined 2.9% from 2020 to 2025, against +3.1% for the U.S. Norfolk city scores 37 (lower middle) on the Groundwork market score for dry cleaners, ranking #378 of 507 scored counties and #18 of 21 scored counties in Virginia.

How Norfolk city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the dry cleaners counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Dry cleaners in Norfolk city, VA compared with Virginia and the U.S.
MeasureNorfolk cityVirginiaU.S.
Listings per 10k households0.91.21.3
Spending per listing$19M$17.5M$15.7M
Households per official establishment7,3056,6528,177
Official establishment growth, 2019–2023n/a−21.5%−18.7%
Population growth, 2020–2025−2.9%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,798$2,176$2,055
Median household income$66,109$93,170$80,734
Groundwork market score3747

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11 → 13
Employees, 2023
88
Annual payroll, 2023
$1.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
92 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as dry cleaning and laundry services in Norfolk city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Norfolk city

Population, 2025 estimate
231,013−2.9% since 2020
Households
94,965
Median age
35.1
Homes lived in by their owners
46%
Vehicles per household
1.6
Land area
53 sq. mi.
People per square mile
4,385
Median household income
$66,109+28.1% vs. 2015–2019, before inflation
Average household income
$91,610
Median home value
$289,900
Jobs located here
130,869
Daytime population
273,887Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Norfolk city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dry cleaners on map listings by name and distance.

Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.

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Dry cleaners across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for dry cleaners, numbered among those based in Virginia, with Norfolk city marked.

Top counties in Virginia

Counties in Virginia ranked for dry cleaners by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA7051.0$27.5M+8.3%#63 of 507
2Chesterfield County, VA70130.9$23.9M+8.7%#67 of 507
3Loudoun County, VA54282.0$15.5M+6.4%#226 of 507
4Chesapeake city, VA52111.2$18.3M+2.3%#240 of 507
5Fauquier County, VA5151.9$13.5M+4.8%#253 of 507
6Alexandria city, VA4991.2$20.8M+1.0%#270 of 507
7Virginia Beach city, VA49221.2$17.2M−1.3%#271 of 507
8Prince William County, VA49271.7$15M+4.2%#275 of 507
9Spotsylvania County, VA49101.9$12.1M+10.5%#278 of 507
10Arlington County, VA48181.6$16.7M+2.1%#281 of 507
18Norfolk city, VA3790.9$19M−2.9%#378 of 507

Other business types in Norfolk city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many dry cleaners are in Norfolk city, VA?

Map listings as of September 2026 show 9 dry cleaners in Norfolk city. 2 of them (22%) are chain locations. The listings count dry cleaners. Official counts show 13 businesses with payroll classed as dry cleaning and laundry services in 2023.

How much do households in Norfolk city, VA spend on clothing, shoes and related services?

About $170.8M a year, or $1,798 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 9 dry cleaners on map listings, it comes to $19M per shop. That spending covers all clothing, shoes and related services, which dry cleaners share with other businesses in the trade. It is estimated from the incomes of the 94,965 households in Norfolk city and national spending patterns by income.

How does Norfolk city, VA compare with the U.S. for dry cleaners?

Norfolk city has 0.9 dry cleaners per 10,000 households, 31% below the U.S. rate of 1.3. Spending per shop is $19M, 21% above the U.S. figure of $15.7M. At the U.S. ratio of dry cleaners to household spending, Norfolk city would have about 11, against 9 on map listings. There is one business with payroll in the industry for every 7,305 households, against one for every 8,177 across the U.S.

How fast is Norfolk city, VA growing?

Population estimates put Norfolk city at 231,013 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 94,965 households. Median household income in Norfolk city is $66,109, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk city scores 37 for dry cleaners (lower middle), #378 of 507 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Norfolk city. It maps the dry cleaners on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for dry cleaners · All 56 business types in Norfolk city

Screening a site or an acquisition in Norfolk city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.