Pets · County · Virginia
Pet grooming and boarding businesses in Norfolk city, VA
How Norfolk city, VA compares with other counties and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #290 of 1,461 scored counties
#21 of 61 scored counties in Virginia
- Listings
- 19
- 4 chain locations (21%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $80.2M
- On pets · $845 a household
- Spending per listing
- $4.2M
- 66% above the U.S.
- Listings per 10k households
- 2.0
- 44% below the U.S.
- Population, 2025
- 231,013
- −2.9% since 2020
See the pet grooming and boarding businesses around any address in Norfolk city
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Norfolk city comes to about $80.2M a year: $845 per household, 7% below the U.S. average. Spread across 19 pet grooming and boarding businesses, that is $4.2M per business, 66% above the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.
There are 19 pet grooming and boarding businesses on map listings in Norfolk city as of September 2026. Of those, 4 are chain locations, or 21%, against 9% across the U.S. That comes to 2.0 for every 10,000 households, 44% below the U.S. rate of 3.6.
In 2023, official counts showed 14 businesses with payroll in Norfolk city classed as pet care (except veterinary). That is one for every 6,783 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $465K has gone to businesses classed as pet care (except veterinary) in Norfolk city.
Population estimates put the population change in Norfolk city from 2020 to 2025 at −2.9%, against +3.1% for the U.S. The Groundwork market score for pet grooming and boarding businesses in Norfolk city is 67 (upper middle), #290 of 1,461 scored counties and #21 of 61 scored counties in Virginia. That puts it in the top quarter of counties.
How Norfolk city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 3.3 | 3.6 |
| Spending per listing | $4.2M | $3.2M | $2.5M |
| Households per official establishment | 6,783 | 4,405 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +25.0% | +25.2% |
| Population growth, 2020–2025 | −2.9% | +2.8% | +3.1% |
| Spending per household on pets | $845 | $1,056 | $909 |
| Median household income | $66,109 | $93,170 | $80,734 |
| Groundwork market score | 67 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 14
- Employees, 2023
- 107
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 194 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $465K
SBA-backed loans to businesses classed as pet care (except veterinary) in Norfolk city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk city
- Population, 2025 estimate
- 231,013−2.9% since 2020
- Households
- 94,965
- Median age
- 35.1
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.6
- Land area
- 53 sq. mi.
- People per square mile
- 4,385
- Median household income
- $66,109+28.1% vs. 2015–2019, before inflation
- Average household income
- $91,610
- Median home value
- $289,900
- Jobs located here
- 130,869
- Daytime population
- 273,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet grooming and boarding businesses, numbered among those based in Virginia, with Norfolk city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Richmond city, VA | 84 | 23 | 2.2 | $3.9M | +4.6% | #26 of 1,461 |
| 2Prince William County, VA | 83 | 48 | 3.1 | $4.2M | +4.2% | #34 of 1,461 |
| 3Arlington County, VA | 82 | 30 | 2.7 | $5M | +2.1% | #38 of 1,461 |
| 4Bedford County, VA | 82 | 11 | 3.3 | $2.8M | +4.4% | #44 of 1,461 |
| 5Albemarle County, VA | 80 | 12 | 2.6 | $4.3M | +5.1% | #58 of 1,461 |
| 6Chesapeake city, VA | 80 | 25 | 2.7 | $3.9M | +2.3% | #59 of 1,461 |
| 7Chesterfield County, VA | 80 | 40 | 2.9 | $3.8M | +8.7% | #61 of 1,461 |
| 8Goochland County, VA | 80 | 6 | 5.8 | $2.1M | +17.4% | #68 of 1,461 |
| 9Frederick County, VA | 79 | 11 | 3.1 | $3.4M | +8.8% | #75 of 1,461 |
| 10Spotsylvania County, VA | 76 | 22 | 4.2 | $2.7M | +10.5% | #107 of 1,461 |
| 21Norfolk city, VA | 67 | 19 | 2.0 | $4.2M | −2.9% | #290 of 1,461 |
Other business types in Norfolk city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses70
- Veterinarians71
- Pet grooming and boarding67
- Pet stores67
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in Norfolk city, VA?
As of September 2026, map listings count 19 pet grooming and boarding businesses in Norfolk city. 4 of them (21%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 14 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in Norfolk city, VA spend on pets?
About $80.2M a year, or $845 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 19 pet grooming and boarding businesses on map listings, it comes to $4.2M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 94,965 households in Norfolk city and national spending patterns by income.
How does Norfolk city, VA compare with the U.S. for pet grooming and boarding businesses?
Norfolk city has 2.0 pet grooming and boarding businesses per 10,000 households, 44% below the U.S. rate of 3.6. Spending per business is $4.2M, 66% above the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Norfolk city would have about 32, against 19 on map listings. There is one business with payroll in the industry for every 6,783 households, against one for every 5,057 across the U.S.
How fast is Norfolk city, VA growing?
Population estimates put Norfolk city at 231,013 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 94,965 households. Median household income in Norfolk city is $66,109, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk city scores 67 for pet grooming and boarding businesses (upper middle), #290 of 1,461 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk city. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Norfolk city
Screening a site or an acquisition in Norfolk city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.