Real estate · County · Virginia
Real estate businesses in Norfolk city, VA
The real estate businesses in Norfolk city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #2,089 of 2,229 scored counties
#88 of 100 scored counties in Virginia
- Listings
- 285
- 16 chain locations (6%)
- Official establishments
- 196
- +24.1% since 2019
- Household spending a year
- $1.4B
- On rent and homeowner costs · $14,538 a household
- Housing spending per listing (U.S. = 100)
- 112
- 12% above the U.S.
- Listings per 10k households
- 30.0
- 22% below the U.S.
- Population, 2025
- 231,013
- −2.9% since 2020
See the real estate businesses around any address in Norfolk city
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate businesses, Norfolk city has a Groundwork market score of 29 (lower middle): #2,089 of 2,229 scored counties and #88 of 100 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $14,538 per household (13% below the U.S. average), households in Norfolk city spend about $1.4B a year on rent and homeowner costs. Housing spending per office is 12% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
Norfolk city has 285 real estate businesses on map listings as of September 2026. Chain locations make up 6% of them, against 6% across the U.S. That is 30.0 per 10,000 households, 22% below the U.S. rate of 38.5.
In 2023, official counts showed 196 businesses with payroll in Norfolk city classed as real estate agents, property managers, mortgage lenders and inspectors, up 24.1% from 2019. That is one for every 485 households, against one for every 414 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $575K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Norfolk city. Between 2020 and 2025, the population of Norfolk city declined 2.9%, against +3.1% for the U.S.
How Norfolk city compares
The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Norfolk city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.0 | 41.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 112 | 95 | 100 |
| Households per official establishment | 485 | 411 | 414 |
| Official establishment growth, 2019–2023 | +24.1% | +16.8% | +15.8% |
| Population growth, 2020–2025 | −2.9% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $14,538 | $16,844 | $16,661 |
| Median household income | $66,109 | $93,170 | $80,734 |
| Groundwork market score | 29 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 158 → 196+24.1% over the period
- Employees, 2023
- 3,539
- Annual payroll, 2023
- $270.2M
- One-person businesses, 2023
- 847Businesses with no payroll
- Map listings, September 2026
- 28516 chain locations
- Listings at the U.S. rate for this spending
- 319The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $575K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Norfolk city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk city
- Population, 2025 estimate
- 231,013−2.9% since 2020
- Households
- 94,965
- Median age
- 35.1
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.6
- Land area
- 53 sq. mi.
- People per square mile
- 4,385
- Median household income
- $66,109+28.1% vs. 2015–2019, before inflation
- Average household income
- $91,610
- Median home value
- $289,900
- Jobs located here
- 130,869
- Daytime population
- 273,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for real estate businesses, numbered among those based in Virginia, with Norfolk city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Caroline County, VA | 85 | 16 | 13.3 | 275 | +11.3% | #9 of 2,229 |
| 2Prince George County, VA | 79 | 9 | 7.0 | 523 | +2.0% | #34 of 2,229 |
| 3King William County, VA | 79 | 6 | 8.2 | 444 | +9.5% | #37 of 2,229 |
| 4Rockingham County, VA | 78 | 26 | 8.0 | 448 | +6.6% | #47 of 2,229 |
| 5Frederick County, VA | 78 | 36 | 10.2 | 384 | +8.8% | #50 of 2,229 |
| 6Greene County, VA | 77 | 6 | 7.5 | 508 | +6.6% | #63 of 2,229 |
| 7Fluvanna County, VA | 76 | 12 | 11.6 | 328 | +6.2% | #83 of 2,229 |
| 8Madison County, VA | 73 | 7 | 12.8 | 284 | +2.7% | #142 of 2,229 |
| 9Southampton County, VA | 71 | 5 | 7.3 | 457 | +0.9% | #173 of 2,229 |
| 10Amherst County, VA | 71 | 14 | 11.0 | 300 | +2.1% | #185 of 2,229 |
| 88Norfolk city, VA | 29 | 285 | 30.0 | 112 | −2.9% | #2,089 of 2,229 |
Other business types in Norfolk city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Norfolk city, VA?
Map listings as of September 2026 show 285 real estate businesses in Norfolk city. 16 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 196 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 24.1% from 2019. Official counts also show 847 one-person businesses without payroll.
How much do households in Norfolk city, VA spend on rent and homeowner costs?
About $1.4B a year, or $14,538 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 285 real estate businesses on map listings, housing spending per office is 12% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 94,965 households in Norfolk city and national spending patterns by income.
How does Norfolk city, VA compare with the U.S. for real estate businesses?
Norfolk city has 30.0 real estate businesses per 10,000 households, 22% below the U.S. rate of 38.5. The index of housing spending per office is 112, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Norfolk city would have about 319, against 285 on map listings. There is one business with payroll in the industry for every 485 households, against one for every 414 across the U.S. The official count rose 24.1% from 2019 to 2023, against +15.8% for the U.S.
How fast is Norfolk city, VA growing?
Population estimates put Norfolk city at 231,013 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 94,965 households. Median household income in Norfolk city is $66,109, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk city scores 29 for real estate businesses (lower middle), #2,089 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk city. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Norfolk city
Screening a site or an acquisition in Norfolk city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.