Pets · County · Virginia
Pet stores in Norfolk city, VA
How Norfolk city, VA compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #205 of 974 scored counties
#18 of 35 scored counties in Virginia
- Listings
- 12
- 4 chain locations (33%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $80.2M
- On pets · $845 a household
- Spending per listing
- $6.7M
- 48% above the U.S.
- Listings per 10k households
- 1.3
- 35% below the U.S.
- Population, 2025
- 231,013
- −2.9% since 2020
See the pet stores around any address in Norfolk city
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 pet stores in Norfolk city. Chain locations make up 33% of them, against 38% across the U.S. Per 10,000 households, that is 1.3, 35% below the U.S. rate of 2.0.
Household spending on pets in Norfolk city comes to about $80.2M a year: $845 per household, 7% below the U.S. average. Spread across 12 pet stores, that is $6.7M per store, 48% above the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
The official count of businesses with payroll classed as pet and pet supplies stores in Norfolk city was 4 in 2023. That is one for every 23,741 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $90K has gone to businesses classed as pet and pet supplies stores in Norfolk city.
Between 2020 and 2025, the population of Norfolk city declined 2.9%, against +3.1% for the U.S. Norfolk city scores 67 (upper middle) on the Groundwork market score for pet stores, ranking #205 of 974 scored counties and #18 of 35 scored counties in Virginia. That puts it in the top quarter of counties.
How Norfolk city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.3 | 1.7 | 2.0 |
| Spending per listing | $6.7M | $6.1M | $4.5M |
| Households per official establishment | 23,741 | 14,024 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −9.4% | −1.6% |
| Population growth, 2020–2025 | −2.9% | +2.8% | +3.1% |
| Spending per household on pets | $845 | $1,056 | $909 |
| Median household income | $66,109 | $93,170 | $80,734 |
| Groundwork market score | 67 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 41
- Annual payroll, 2023
- $931K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 124 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $90K
SBA-backed loans to businesses classed as pet and pet supplies stores in Norfolk city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk city
- Population, 2025 estimate
- 231,013−2.9% since 2020
- Households
- 94,965
- Median age
- 35.1
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.6
- Land area
- 53 sq. mi.
- People per square mile
- 4,385
- Median household income
- $66,109+28.1% vs. 2015–2019, before inflation
- Average household income
- $91,610
- Median home value
- $289,900
- Jobs located here
- 130,869
- Daytime population
- 273,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet stores, numbered among those based in Virginia, with Norfolk city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Arlington County, VA | 88 | 11 | 1.0 | $13.6M | +2.1% | #11 of 974 |
| 2Fauquier County, VA | 88 | 5 | 1.9 | $6.7M | +4.8% | #14 of 974 |
| 3Prince William County, VA | 85 | 27 | 1.7 | $7.5M | +4.2% | #22 of 974 |
| 4Alexandria city, VA | 82 | 12 | 1.6 | $7.7M | +1.0% | #38 of 974 |
| 5Richmond city, VA | 81 | 9 | 0.9 | $10M | +4.6% | #44 of 974 |
| 6Chesterfield County, VA | 81 | 23 | 1.6 | $6.6M | +8.7% | #46 of 974 |
| 7Fairfax County, VA | 80 | 70 | 1.7 | $8.2M | +1.7% | #52 of 974 |
| 8Stafford County, VA | 79 | 11 | 2.1 | $6.2M | +8.3% | #61 of 974 |
| 9Suffolk city, VA | 79 | 7 | 1.8 | $5.5M | +10.4% | #63 of 974 |
| 10Frederick County, VA | 75 | 5 | 1.4 | $7.5M | +8.8% | #93 of 974 |
| 18Norfolk city, VA | 67 | 12 | 1.3 | $6.7M | −2.9% | #205 of 974 |
Other business types in Norfolk city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses70
- Veterinarians71
- Pet grooming and boarding67
- Pet stores67
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Norfolk city, VA?
Norfolk city has 12 pet stores on map listings as of September 2026. 4 of them (33%) are chain locations. The listings count pet stores. Official counts show 4 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Norfolk city, VA spend on pets?
About $80.2M a year, or $845 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 12 pet stores on map listings, it comes to $6.7M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 94,965 households in Norfolk city and national spending patterns by income.
How does Norfolk city, VA compare with the U.S. for pet stores?
Norfolk city has 1.3 pet stores per 10,000 households, 35% below the U.S. rate of 2.0. Spending per store is $6.7M, 48% above the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Norfolk city would have about 18, against 12 on map listings. There is one business with payroll in the industry for every 23,741 households, against one for every 13,024 across the U.S.
How fast is Norfolk city, VA growing?
Population estimates put Norfolk city at 231,013 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 94,965 households. Median household income in Norfolk city is $66,109, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk city scores 67 for pet stores (upper middle), #205 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk city. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Norfolk city
Screening a site or an acquisition in Norfolk city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.