Groundwork

Beauty and personal care · Small-town market · Florida

Barbershops in the Palatka, FL area

How the Palatka, FL area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #105 of 377 scored small-town markets
#1 of 5 scored small-town markets based in Florida

Listings
8
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$22.9M
On personal care products and services · $731 a household
Spending per listing
$2.9M
52% above the U.S.
Listings per 10k households
2.6
51% below the U.S.
Population, 2025
77,734
+5.9% since 2020

See the barbershops around any address in the Palatka area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Palatka area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $731 per household (27% below the U.S. average), households in the Palatka area spend about $22.9M a year on personal care products and services. That is about $2.9M of household spending for each shop on map listings, 52% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

There are 8 barbershops on map listings in the Palatka area as of September 2026. None of them are chain locations, against 12% across the U.S. That comes to 2.6 for every 10,000 households, 51% below the U.S. rate of 5.3.

Official counts don’t publish a figure for barber shops in the Palatka area, since they leave out counts under 3. Official counts also show 16 one-person businesses without payroll.

Between 2020 and 2025, the population of the Palatka area grew 5.9%, faster than the U.S. (+3.1%). For barbershops, the Palatka area has a Groundwork market score of 64 (upper middle): #105 of 377 scored small-town markets and #1 of 5 scored small-town markets based in Florida.

How the Palatka area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Palatka, FL area compared with Florida and the U.S.
MeasurePalatka areaFloridaU.S.
Listings per 10k households2.67.15.3
Spending per listing$2.9M$1.3M$1.9M
Households per official establishmentn/a10,83316,589
Official establishment growth, 2019–2023n/a+47.7%+28.5%
Population growth, 2020–2025+5.9%+8.7%+3.1%
Spending per household on personal care products and services$731$911$1,005
Median household income$47,934$74,568$80,734
Groundwork market score6427

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
16Businesses with no payroll
Map listings, September 2026
80 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Palatka area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Palatka area

Population, 2025 estimate
77,734+5.9% since 2020
Households
31,360
Median age
44.4
Homes lived in by their owners
75%
Vehicles per household
1.8
Land area
728 sq. mi.
People per square mile
103
Median household income
$47,934+27.3% vs. 2015–2019, before inflation
Average household income
$68,007
Median home value
$160,300
Jobs located here
17,308
Daytime population
63,587Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Palatka area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Palatka area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Florida

Every Florida market ranked →

The highest-scoring small-town markets in Florida for barbershops, numbered among those based in Florida, with the Palatka area marked.

Top small-town markets in Florida

Small-town markets in Florida ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Palatka, FL6482.6$2.9M+5.9%#105 of 377
2Okeechobee, FL4385.3$1.5M+7.4%#238 of 377
3Clewiston, FL40126.4$1.2M+18.8%#255 of 377
4Key West-Key Largo, FL39236.7$1.5M−2.9%#258 of 377
5Lake City, FL38186.6$1.2M+6.2%#271 of 377

Other business types in the Palatka area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Palatka, FL area?

As of September 2026, map listings count 8 barbershops in the Palatka area. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Palatka area: counts under 3 are left out. Official counts list 16 one-person businesses without payroll.

How much do households in the Palatka, FL area spend on personal care products and services?

About $22.9M a year, or $731 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 8 barbershops on map listings, it comes to $2.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 31,360 households in the Palatka area and national spending patterns by income.

How does the Palatka, FL area compare with the U.S. for barbershops?

The Palatka area has 2.6 barbershops per 10,000 households, 51% below the U.S. rate of 5.3. Spending per shop is $2.9M, 52% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Palatka area would have about 12, against 8 on map listings.

How fast is the Palatka, FL area growing?

Population estimates put the Palatka area at 77,734 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 31,360 households. The median household income in the Palatka area is $47,934 a year, 41% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Palatka area scores 64 for barbershops (upper middle), #105 of 377 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Palatka area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Palatka area

Screening a site or an acquisition in the Palatka area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Palatka area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.