Groundwork

Health care · County · Missouri

Optometrists and eye clinics in Cole County, MO

The optometrists and eye clinics in Cole County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 71 out of 100: Upper middle

Ranked #182 of 1,302 scored counties
#10 of 32 scored counties in Missouri

Listings
10
1 chain location (10%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$43.7M
On medical and dental services · $1,405 a household
Spending per listing
$4.4M
39% above the U.S.
Listings per 10k households
3.2
22% below the U.S.
Population, 2025
77,908
+1.7% since 2020

See the optometrists and eye clinics around any address in Cole County

The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 10 optometrists and eye clinics in Cole County. One of them (10%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 3.2, 22% below the U.S. rate of 4.1.

Households in Cole County spend about $43.7M a year on medical and dental services, or $1,405 per household, 9% above the U.S. average. That is about $4.4M of household spending for each practice on map listings, 39% above the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.

Official counts show 5 businesses with payroll classed as offices of optometrists in Cole County in 2023. That is one for every 6,217 households, against one for every 5,742 across the U.S.

Population estimates show Cole County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Cole County scores 71 (upper middle) on the Groundwork market score for optometrists and eye clinics, ranking #182 of 1,302 scored counties and #10 of 32 scored counties in Missouri. That puts it in the top quarter of counties.

How Cole County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Optometrists and eye care in Cole County, MO compared with Missouri and the U.S.
MeasureCole CountyMissouriU.S.
Listings per 10k households3.23.74.1
Spending per listing$4.4M$3.8M$3.1M
Households per official establishment6,2175,8745,742
Official establishment growth, 2019–2023n/a+7.3%+0.2%
Population growth, 2020–2025+1.7%+1.9%+3.1%
Spending per household on medical and dental services$1,405$1,389$1,288
Median household income$74,876$70,702$80,734
Groundwork market score7165

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 5
Employees, 2023
36
Annual payroll, 2023
$2.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
101 chain location
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of optometrists in Cole County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Cole County

Population, 2025 estimate
77,908+1.7% since 2020
Households
31,086
Median age
40.1
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
392 sq. mi.
People per square mile
197
Median household income
$74,876+24.7% vs. 2015–2019, before inflation
Average household income
$95,025
Median home value
$229,600
Jobs located here
56,757
Daytime population
96,838Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cole County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.

Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.

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Optometrists and eye care across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for optometrists and eye clinics, numbered among those based in Missouri, with Cole County marked.

Top counties in Missouri

Counties in Missouri ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Christian County, MO8972.0$7.3M+8.3%#6 of 1,302
2Platte County, MO85163.6$4.4M+6.7%#16 of 1,302
3Cass County, MO84122.8$5.4M+7.1%#18 of 1,302
4Warren County, MO8453.6$4M+9.2%#24 of 1,302
5Newton County, MO8352.3$5.9M+6.1%#28 of 1,302
6Clay County, MO81373.6$4.2M+4.3%#47 of 1,302
7Greene County, MO79362.7$4.7M+3.3%#65 of 1,302
8Jefferson County, MO76293.3$4.4M+2.7%#113 of 1,302
9Jackson County, MO741043.4$4M+2.1%#139 of 1,302
10Cole County, MO71103.2$4.4M+1.7%#182 of 1,302

Other business types in Cole County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many optometrists and eye clinics are in Cole County, MO?

Cole County has 10 optometrists and eye clinics on map listings as of September 2026. One of them (10%) is a chain location. The listings count optometrists and eye clinics. Official counts show 5 businesses with payroll classed as offices of optometrists in 2023.

How much do households in Cole County, MO spend on medical and dental services?

About $43.7M a year, or $1,405 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 10 optometrists and eye clinics on map listings, it comes to $4.4M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 31,086 households in Cole County and national spending patterns by income.

How does Cole County, MO compare with the U.S. for optometrists and eye clinics?

Cole County has 3.2 optometrists and eye clinics per 10,000 households, 22% below the U.S. rate of 4.1. Spending per practice is $4.4M, 39% above the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, Cole County would have about 14, against 10 on map listings. There is one business with payroll in the industry for every 6,217 households, against one for every 5,742 across the U.S.

How fast is Cole County, MO growing?

Population estimates put Cole County at 77,908 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 31,086 households. The median household income in Cole County is $74,876 a year, 7% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cole County scores 71 for optometrists and eye clinics (upper middle), #182 of 1,302 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cole County. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for optometrists and eye clinics · All 56 business types in Cole County

Screening a site or an acquisition in Cole County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.