Health care · Small-town market · Missouri
Optometrists and eye clinics in the Moberly, MO area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Moberly, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #318 of 400 scored small-town markets
#8 of 11 scored small-town markets based in Missouri
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.4M
- On medical and dental services · $1,236 a household
- Spending per listing
- $1.9M
- 39% below the U.S.
- Listings per 10k households
- 6.5
- 59% above the U.S.
- Population, 2025
- 24,513
- +0.2% since 2020
See the optometrists and eye clinics around any address in the Moberly area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For optometrists and eye clinics, the Moberly area has a Groundwork market score of 35 (lower middle): #318 of 400 scored small-town markets and #8 of 11 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 6 optometrists and eye clinics in the Moberly area. None of them are chain locations, against 20% across the U.S. That comes to 6.5 for every 10,000 households, 59% above the U.S. rate of 4.1.
Households in the Moberly area spend about $11.4M a year on medical and dental services, or $1,236 per household, 4% below the U.S. average. That is about $1.9M of household spending for each practice on map listings, 39% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
There is no official count of businesses with payroll classed as offices of optometrists in the Moberly area: counts under 3 aren’t published. Population estimates put the population change in the Moberly area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).
How the Moberly area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moberly area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 3.7 | 4.1 |
| Spending per listing | $1.9M | $3.8M | $3.1M |
| Households per official establishment | n/a | 5,874 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +0.2% |
| Population growth, 2020–2025 | +0.2% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,236 | $1,389 | $1,288 |
| Median household income | $53,033 | $70,702 | $80,734 |
| Groundwork market score | 35 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Moberly area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moberly area
- Population, 2025 estimate
- 24,513+0.2% since 2020
- Households
- 9,247
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 483 sq. mi.
- People per square mile
- 50
- Median household income
- $53,033+11.1% vs. 2015–2019, before inflation
- Average household income
- $72,273
- Median home value
- $159,300
- Jobs located here
- 8,934
- Daytime population
- 23,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moberly area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for optometrists and eye clinics, numbered among those based in Missouri (a market based in another state is listed without a number), with the Moberly area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 65 | 12 | 5.7 | $2.3M | +4.9% | #86 of 400 |
| 2Sikeston, MO | 54 | 6 | 3.0 | $4.1M | −0.3% | #168 of 400 |
| 3Kirksville, MO | 54 | 5 | 4.8 | $2.6M | +1.9% | #174 of 400 |
| Quincy, IL-MO | 52 | 13 | 4.2 | $3.1M | −2.0% | #188 of 400 |
| 4Branson, MO | 51 | 11 | 4.8 | $2.6M | +1.7% | #202 of 400 |
| 5Farmington, MO | 50 | 11 | 4.4 | $2.8M | +2.1% | #208 of 400 |
| 6Sedalia, MO | 47 | 10 | 5.9 | $2.1M | +2.9% | #238 of 400 |
| 7Hannibal, MO | 46 | 8 | 5.2 | $2.4M | +0.4% | #242 of 400 |
| 8Moberly, MO | 35 | 6 | 6.5 | $1.9M | +0.2% | #318 of 400 |
| 9Kennett, MO | 33 | 5 | 4.4 | $2.6M | −4.8% | #322 of 400 |
Other business types in the Moberly area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Moberly, MO area?
The Moberly area has 6 optometrists and eye clinics on map listings as of September 2026. None of them are chain locations. The listings count optometrists and eye clinics. No official count is published for offices of optometrists in the Moberly area: counts under 3 are left out.
How much do households in the Moberly, MO area spend on medical and dental services?
About $11.4M a year, or $1,236 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 6 optometrists and eye clinics on map listings, it comes to $1.9M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 9,247 households in the Moberly area and national spending patterns by income.
How does the Moberly, MO area compare with the U.S. for optometrists and eye clinics?
The Moberly area has 6.5 optometrists and eye clinics per 10,000 households, 59% above the U.S. rate of 4.1. Spending per practice is $1.9M, 39% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Moberly area would have about 4, against 6 on map listings.
How fast is the Moberly, MO area growing?
Population estimates put the Moberly area at 24,513 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,247 households. The median household income in the Moberly area is $53,033 a year, 34% below the U.S. median of $80,734. That rose 11.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moberly area scores 35 for optometrists and eye clinics (lower middle), #318 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moberly area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Moberly area
Screening a site or an acquisition in the Moberly area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.