Groundwork

Health care · Small-town market · Missouri

Optometrists and eye clinics in the Warrensburg, MO area

The optometrists and eye clinics in the Warrensburg, MO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #86 of 400 scored small-town markets
#1 of 11 scored small-town markets based in Missouri

Listings
12
2 chain locations (17%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$28M
On medical and dental services · $1,326 a household
Spending per listing
$2.3M
26% below the U.S.
Listings per 10k households
5.7
39% above the U.S.
Population, 2025
56,670
+4.9% since 2020

See the optometrists and eye clinics around any address in the Warrensburg area

The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Warrensburg area spend about $28M a year on medical and dental services, or $1,326 per household, 3% above the U.S. average. That works out to $2.3M per practice, 26% below the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.

The Warrensburg area has 12 optometrists and eye clinics on map listings as of September 2026. Of those, 2 are chain locations, or 17%, against 20% across the U.S. That is 5.7 per 10,000 households, 39% above the U.S. rate of 4.1.

The official count of businesses with payroll classed as offices of optometrists in the Warrensburg area was 3 in 2023. That is one for every 7,029 households, against one for every 5,742 across the U.S.

Population estimates put the population change in the Warrensburg area from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). The Warrensburg area scores 65 (upper middle) on the Groundwork market score for optometrists and eye clinics, ranking #86 of 400 scored small-town markets and #1 of 11 scored small-town markets based in Missouri. That puts it in the top quarter of small-town markets.

How the Warrensburg area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Optometrists and eye care in Warrensburg, MO area compared with Missouri and the U.S.
MeasureWarrensburg areaMissouriU.S.
Listings per 10k households5.73.74.1
Spending per listing$2.3M$3.8M$3.1M
Households per official establishment7,0295,8745,742
Official establishment growth, 2019–2023n/a+7.3%+0.2%
Population growth, 2020–2025+4.9%+1.9%+3.1%
Spending per household on medical and dental services$1,326$1,389$1,288
Median household income$67,272$70,702$80,734
Groundwork market score6565

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
11
Annual payroll, 2023
$475K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
122 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of optometrists in the Warrensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Warrensburg area

Population, 2025 estimate
56,670+4.9% since 2020
Households
21,087
Median age
34.4
Homes lived in by their owners
64%
Vehicles per household
2.0
Land area
829 sq. mi.
People per square mile
66
Median household income
$67,272+21.7% vs. 2015–2019, before inflation
Average household income
$83,022
Median home value
$235,700
Jobs located here
15,260
Daytime population
47,747Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Warrensburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.

Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Optometrists and eye care across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for optometrists and eye clinics, numbered among those based in Missouri (a market based in another state is listed without a number), with the Warrensburg area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warrensburg, MO65125.7$2.3M+4.9%#86 of 400
2Sikeston, MO5463.0$4.1M−0.3%#168 of 400
3Kirksville, MO5454.8$2.6M+1.9%#174 of 400
Quincy, IL-MO52134.2$3.1M−2.0%#188 of 400
4Branson, MO51114.8$2.6M+1.7%#202 of 400
5Farmington, MO50114.4$2.8M+2.1%#208 of 400
6Sedalia, MO47105.9$2.1M+2.9%#238 of 400
7Hannibal, MO4685.2$2.4M+0.4%#242 of 400
8Moberly, MO3566.5$1.9M+0.2%#318 of 400
9Kennett, MO3354.4$2.6M−4.8%#322 of 400

Other business types in the Warrensburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many optometrists and eye clinics are in the Warrensburg, MO area?

Map listings as of September 2026 show 12 optometrists and eye clinics in the Warrensburg area. 2 of them (17%) are chain locations. The listings count optometrists and eye clinics. Official counts show 3 businesses with payroll classed as offices of optometrists in 2023.

How much do households in the Warrensburg, MO area spend on medical and dental services?

About $28M a year, or $1,326 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 12 optometrists and eye clinics on map listings, it comes to $2.3M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 21,087 households in the Warrensburg area and national spending patterns by income.

How does the Warrensburg, MO area compare with the U.S. for optometrists and eye clinics?

The Warrensburg area has 5.7 optometrists and eye clinics per 10,000 households, 39% above the U.S. rate of 4.1. Spending per practice is $2.3M, 26% below the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Warrensburg area would have about 9, against 12 on map listings. There is one business with payroll in the industry for every 7,029 households, against one for every 5,742 across the U.S.

How fast is the Warrensburg, MO area growing?

Population estimates put the Warrensburg area at 56,670 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 21,087 households. Median household income in the Warrensburg area is $67,272, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Warrensburg area scores 65 for optometrists and eye clinics (upper middle), #86 of 400 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Warrensburg area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Warrensburg area

Screening a site or an acquisition in the Warrensburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.