Health care · Small-town market · Missouri
Optometrists and eye clinics in the Rolla, MO area
How the Rolla, MO area compares with other small-town markets and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $21.6M
- On medical and dental services · $1,249 a household
- Spending per listing
- $5.4M
- 73% above the U.S.
- Listings per 10k households
- 2.3
- 44% below the U.S.
- Population, 2025
- 45,247
- +1.6% since 2020
See the optometrists and eye clinics around any address in the Rolla area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 optometrists and eye clinics in the Rolla area. That is 2.3 per 10,000 households, 44% below the U.S. rate of 4.1.
Households in the Rolla area spend about $21.6M a year on medical and dental services, or $1,249 per household, 3% below the U.S. average. That is about $5.4M of household spending for each practice on map listings, 73% above the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of optometrists in the Rolla area was 5 in 2023. That is one for every 3,466 households, against one for every 5,742 across the U.S.
Population estimates show the Rolla area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). With 4 optometrists and eye clinics on map listings, the Rolla area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Rolla area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rolla area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 3.7 | 4.1 |
| Spending per listing | $5.4M | $3.8M | $3.1M |
| Households per official establishment | 3,466 | 5,874 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +0.2% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,249 | $1,389 | $1,288 |
| Median household income | $58,396 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 31
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Rolla area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rolla area
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rolla area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for optometrists and eye clinics, numbered among those based in Missouri (a market based in another state is listed without a number), with the Rolla area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 65 | 12 | 5.7 | $2.3M | +4.9% | #86 of 400 |
| 2Sikeston, MO | 54 | 6 | 3.0 | $4.1M | −0.3% | #168 of 400 |
| 3Kirksville, MO | 54 | 5 | 4.8 | $2.6M | +1.9% | #174 of 400 |
| Quincy, IL-MO | 52 | 13 | 4.2 | $3.1M | −2.0% | #188 of 400 |
| 4Branson, MO | 51 | 11 | 4.8 | $2.6M | +1.7% | #202 of 400 |
| 5Farmington, MO | 50 | 11 | 4.4 | $2.8M | +2.1% | #208 of 400 |
| 6Sedalia, MO | 47 | 10 | 5.9 | $2.1M | +2.9% | #238 of 400 |
| 7Hannibal, MO | 46 | 8 | 5.2 | $2.4M | +0.4% | #242 of 400 |
| 8Moberly, MO | 35 | 6 | 6.5 | $1.9M | +0.2% | #318 of 400 |
| 9Kennett, MO | 33 | 5 | 4.4 | $2.6M | −4.8% | #322 of 400 |
| Rolla, MO | Not scored | 4 | 2.3 | $5.4M | +1.6% |
Other business types in the Rolla area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Rolla, MO area?
There are 4 optometrists and eye clinics on map listings in the Rolla area as of September 2026. The listings count optometrists and eye clinics. Official counts show 5 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Rolla, MO area spend on medical and dental services?
About $21.6M a year, or $1,249 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 4 optometrists and eye clinics on map listings, it comes to $5.4M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 17,329 households in the Rolla area and national spending patterns by income.
How does the Rolla, MO area compare with the U.S. for optometrists and eye clinics?
The Rolla area has 2.3 optometrists and eye clinics per 10,000 households, 44% below the U.S. rate of 4.1. Spending per practice is $5.4M, 73% above the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Rolla area would have about 7, against 4 on map listings. There is one business with payroll in the industry for every 3,466 households, against one for every 5,742 across the U.S.
How fast is the Rolla, MO area growing?
Population estimates put the Rolla area at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in the Rolla area is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rolla area has no market score for optometrists and eye clinics: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rolla area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Rolla area
Screening a site or an acquisition in the Rolla area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.