Pets · County · Connecticut
Pet stores in the Naugatuck Valley Planning Region, CT
Competitor counts, household spending and official business counts for pet stores in the Naugatuck Valley Planning Region, CT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #626 of 974 scored counties
#4 of 9 scored counties in Connecticut
- Listings
- 40
- 15 chain locations (38%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $124.1M
- On pets · $689 a household
- Spending per listing
- $3.1M
- 31% below the U.S.
- Listings per 10k households
- 2.2
- 10% above the U.S.
- Population, 2025
- 463,349
- +3.2% since 2020
See the pet stores around any address in the Naugatuck Valley Planning Region
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 pet stores in the Naugatuck Valley Planning Region. Chain locations make up 38% of them, against 38% across the U.S. That comes to 2.2 for every 10,000 households, 10% above the U.S. rate of 2.0.
Households in the Naugatuck Valley Planning Region spend about $124.1M a year on pets, or $689 per household, 24% below the U.S. average. That works out to $3.1M per store, 31% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
In 2023, official counts showed 13 businesses with payroll in the Naugatuck Valley Planning Region classed as pet and pet supplies stores. That is one for every 13,855 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $200K has gone to businesses classed as pet and pet supplies stores in the Naugatuck Valley Planning Region.
Population estimates put the population change in the Naugatuck Valley Planning Region from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Naugatuck Valley Planning Region scores 42 (lower middle) on the Groundwork market score for pet stores, ranking #626 of 974 scored counties and #4 of 9 scored counties in Connecticut.
How the Naugatuck Valley Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Naugatuck Valley Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 2.3 | 2.0 |
| Spending per listing | $3.1M | $3.2M | $4.5M |
| Households per official establishment | 13,855 | 11,565 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −22.5% | −1.6% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on pets | $689 | $742 | $909 |
| Median household income | $86,191 | $95,781 | $80,734 |
| Groundwork market score | 42 | 23 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 136
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4015 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $200K
SBA-backed loans to businesses classed as pet and pet supplies stores in the Naugatuck Valley Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Naugatuck Valley Planning Region
- Population, 2025 estimate
- 463,349+3.2% since 2020
- Households
- 180,116
- Median age
- 42.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 413 sq. mi.
- People per square mile
- 1,102
- Median household income
- $86,191
- Average household income
- $114,324
- Median home value
- $317,700
- Jobs located here
- 164,434
- Daytime population
- 395,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naugatuck Valley Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for pet stores, numbered among those based in Connecticut, with the Naugatuck Valley Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lower Connecticut River Valley Planning Region, CT | 49 | 18 | 2.4 | $3.2M | +2.3% | #505 of 974 |
| 2South Central Connecticut Planning Region, CT | 47 | 48 | 2.1 | $3.4M | +2.5% | #539 of 974 |
| 3Greater Bridgeport Planning Region, CT | 46 | 31 | 2.6 | $2.8M | +4.1% | #561 of 974 |
| 4Naugatuck Valley Planning Region, CT | 42 | 40 | 2.2 | $3.1M | +3.2% | #626 of 974 |
| 5Western Connecticut Planning Region, CT | 39 | 70 | 3.0 | $3M | +3.5% | #662 of 974 |
| 6Capitol Planning Region, CT | 38 | 83 | 2.1 | $3.4M | +3.1% | #670 of 974 |
| 7Northeastern Connecticut Planning Region, CT | 37 | 8 | 2.0 | $3.4M | +3.0% | #682 of 974 |
| 8Northwest Hills Planning Region, CT | 35 | 12 | 2.5 | $2.9M | +2.2% | #711 of 974 |
| 9Southeastern Connecticut Planning Region, CT | 30 | 26 | 2.2 | $3M | +2.0% | #775 of 974 |
Other business types in the Naugatuck Valley Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians63
- Pet grooming and boarding42
- Pet stores42
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Naugatuck Valley Planning Region, CT?
The Naugatuck Valley Planning Region has 40 pet stores on map listings as of September 2026. 15 of them (38%) are chain locations. The listings count pet stores. Official counts show 13 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in the Naugatuck Valley Planning Region, CT spend on pets?
About $124.1M a year, or $689 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 40 pet stores on map listings, it comes to $3.1M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 180,116 households in the Naugatuck Valley Planning Region and national spending patterns by income.
How does the Naugatuck Valley Planning Region, CT compare with the U.S. for pet stores?
The Naugatuck Valley Planning Region has 2.2 pet stores per 10,000 households, 10% above the U.S. rate of 2.0. Spending per store is $3.1M, 31% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Naugatuck Valley Planning Region would have about 27, against 40 on map listings. There is one business with payroll in the industry for every 13,855 households, against one for every 13,024 across the U.S.
How fast is the Naugatuck Valley Planning Region, CT growing?
Population estimates put the Naugatuck Valley Planning Region at 463,349 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 180,116 households. Median household income in the Naugatuck Valley Planning Region is $86,191, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naugatuck Valley Planning Region scores 42 for pet stores (lower middle), #626 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naugatuck Valley Planning Region. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Naugatuck Valley Planning Region
Screening a site or an acquisition in the Naugatuck Valley Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.