Groceries and convenience · County · Connecticut
Grocery stores in the Naugatuck Valley Planning Region, CT
How the Naugatuck Valley Planning Region, CT compares with other counties and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #629 of 2,070 scored counties
#5 of 9 scored counties in Connecticut
- Listings
- 133
- 53 chain locations (40%)
- Official establishments
- 93
- Businesses with payroll, 2023
- Household spending a year
- $1.3B
- On groceries · $6,946 a household
- Spending per listing
- $9.4M
- In line with the U.S.
- Listings per 10k households
- 7.4
- 9% above the U.S.
- Population, 2025
- 463,349
- +3.2% since 2020
See the grocery stores around any address in the Naugatuck Valley Planning Region
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 133 grocery stores in the Naugatuck Valley Planning Region. Chain locations make up 40% of them, against 37% across the U.S. Per 10,000 households, that is 7.4, 9% above the U.S. rate of 6.8.
At $6,946 per household (10% above the U.S. average), households in the Naugatuck Valley Planning Region spend about $1.3B a year on groceries. That is about $9.4M of household spending for each store on map listings, in line with the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
Official counts show 93 businesses with payroll classed as supermarkets and grocery stores in the Naugatuck Valley Planning Region in 2023. That is one for every 1,937 households, against one for every 2,053 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $125K have gone to businesses classed as supermarkets and grocery stores in the Naugatuck Valley Planning Region.
Between 2020 and 2025, the population of the Naugatuck Valley Planning Region grew 3.2%, in step with the U.S. (+3.1%). The Groundwork market score for grocery stores in the Naugatuck Valley Planning Region is 62 (upper middle), #629 of 2,070 scored counties and #5 of 9 scored counties in Connecticut.
How the Naugatuck Valley Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Naugatuck Valley Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 7.9 | 6.8 |
| Spending per listing | $9.4M | $9.1M | $9.3M |
| Households per official establishment | 1,937 | 1,870 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | −3.9% | 0.0% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on groceries | $6,946 | $7,222 | $6,319 |
| Median household income | $86,191 | $95,781 | $80,734 |
| Groundwork market score | 62 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 93
- Employees, 2023
- 4,977
- Annual payroll, 2023
- $137.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13353 chain locations
- Listings at the U.S. rate for this spending
- 135The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $125K
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Naugatuck Valley Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Naugatuck Valley Planning Region
- Population, 2025 estimate
- 463,349+3.2% since 2020
- Households
- 180,116
- Median age
- 42.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 413 sq. mi.
- People per square mile
- 1,102
- Median household income
- $86,191
- Average household income
- $114,324
- Median home value
- $317,700
- Jobs located here
- 164,434
- Daytime population
- 395,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naugatuck Valley Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for grocery stores, numbered among those based in Connecticut, with the Naugatuck Valley Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Northeastern Connecticut Planning Region, CT | 79 | 25 | 6.3 | $11.1M | +3.0% | #223 of 2,070 |
| 2Lower Connecticut River Valley Planning Region, CT | 71 | 45 | 6.1 | $12.2M | +2.3% | #375 of 2,070 |
| 3Northwest Hills Planning Region, CT | 71 | 31 | 6.5 | $11.1M | +2.2% | #384 of 2,070 |
| 4Southeastern Connecticut Planning Region, CT | 71 | 73 | 6.3 | $11M | +2.0% | #387 of 2,070 |
| 5Naugatuck Valley Planning Region, CT | 62 | 133 | 7.4 | $9.4M | +3.2% | #629 of 2,070 |
| 6Western Connecticut Planning Region, CT | 60 | 196 | 8.3 | $9.5M | +3.5% | #681 of 2,070 |
| 7South Central Connecticut Planning Region, CT | 58 | 180 | 7.8 | $9M | +2.5% | #751 of 2,070 |
| 8Greater Bridgeport Planning Region, CT | 58 | 111 | 9.3 | $7.7M | +4.1% | #762 of 2,070 |
| 9Capitol Planning Region, CT | 55 | 341 | 8.7 | $8.2M | +3.1% | #849 of 2,070 |
Other business types in the Naugatuck Valley Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores70
- Grocery stores62
- Convenience stores74
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Naugatuck Valley Planning Region, CT?
The Naugatuck Valley Planning Region has 133 grocery stores on map listings as of September 2026. 53 of them (40%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 93 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in the Naugatuck Valley Planning Region, CT spend on groceries?
About $1.3B a year, or $6,946 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 133 grocery stores on map listings, it comes to $9.4M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 180,116 households in the Naugatuck Valley Planning Region and national spending patterns by income.
How does the Naugatuck Valley Planning Region, CT compare with the U.S. for grocery stores?
The Naugatuck Valley Planning Region has 7.4 grocery stores per 10,000 households, 9% above the U.S. rate of 6.8. Spending per store is $9.4M, in line with the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, the Naugatuck Valley Planning Region would have about 135, against 133 on map listings. There is one business with payroll in the industry for every 1,937 households, against one for every 2,053 across the U.S.
How fast is the Naugatuck Valley Planning Region, CT growing?
Population estimates put the Naugatuck Valley Planning Region at 463,349 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 180,116 households. Median household income in the Naugatuck Valley Planning Region is $86,191, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naugatuck Valley Planning Region scores 62 for grocery stores (upper middle), #629 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naugatuck Valley Planning Region. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Naugatuck Valley Planning Region
Screening a site or an acquisition in the Naugatuck Valley Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.