Pets · County · Connecticut
Pet businesses in the Naugatuck Valley Planning Region, CT
How the Naugatuck Valley Planning Region, CT compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,134 of 2,200 scored counties
#3 of 9 scored counties in Connecticut
- Listings
- 165
- 26 chain locations (16%)
- Official establishments
- 90
- Businesses with payroll, 2023
- Household spending a year
- $124.1M
- On pets · $689 a household
- Spending per listing
- $752K
- 14% below the U.S.
- Listings per 10k households
- 9.2
- 12% below the U.S.
- Population, 2025
- 463,349
- +3.2% since 2020
See the pet businesses around any address in the Naugatuck Valley Planning Region
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $689 per household (24% below the U.S. average), households in the Naugatuck Valley Planning Region spend about $124.1M a year on pets. That is about $752K of household spending for each business on map listings, 14% below the U.S. figure of $878K.
There are 165 pet businesses on map listings in the Naugatuck Valley Planning Region as of September 2026. 26 of them (16%) are chain locations, against 17% across the U.S. That is 9.2 per 10,000 households, 12% below the U.S. rate of 10.4.
Official counts show 90 businesses with payroll classed as pet care, veterinarians and pet stores in the Naugatuck Valley Planning Region in 2023. That is one for every 2,001 households, against one for every 1,852 across the U.S. Official counts list 219 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $9.3M have gone to businesses classed as pet care, veterinarians and pet stores in the Naugatuck Valley Planning Region.
Population estimates put the population change in the Naugatuck Valley Planning Region from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). For pet businesses, the Naugatuck Valley Planning Region has a Groundwork market score of 49 (lower middle): #1,134 of 2,200 scored counties and #3 of 9 scored counties in Connecticut.
How the Naugatuck Valley Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Naugatuck Valley Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 11.1 | 10.4 |
| Spending per listing | $752K | $671K | $878K |
| Households per official establishment | 2,001 | 1,660 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +5.1% | +11.4% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on pets | $689 | $742 | $909 |
| Median household income | $86,191 | $95,781 | $80,734 |
| Groundwork market score | 49 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 90
- Employees, 2023
- 1,356
- Annual payroll, 2023
- $67.7M
- One-person businesses, 2023
- 219Businesses with no payroll
- Map listings, September 2026
- 16526 chain locations
- Listings at the U.S. rate for this spending
- 141The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $9.3M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Naugatuck Valley Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Naugatuck Valley Planning Region
- Population, 2025 estimate
- 463,349+3.2% since 2020
- Households
- 180,116
- Median age
- 42.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 413 sq. mi.
- People per square mile
- 1,102
- Median household income
- $86,191
- Average household income
- $114,324
- Median home value
- $317,700
- Jobs located here
- 164,434
- Daytime population
- 395,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naugatuck Valley Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for pet businesses, numbered among those based in Connecticut, with the Naugatuck Valley Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greater Bridgeport Planning Region, CT | 54 | 115 | 9.6 | $763K | +4.1% | #909 of 2,200 |
| 2South Central Connecticut Planning Region, CT | 50 | 213 | 9.2 | $765K | +2.5% | #1,090 of 2,200 |
| 3Naugatuck Valley Planning Region, CT | 49 | 165 | 9.2 | $752K | +3.2% | #1,134 of 2,200 |
| 4Western Connecticut Planning Region, CT | 47 | 327 | 13.9 | $633K | +3.5% | #1,244 of 2,200 |
| 5Capitol Planning Region, CT | 45 | 393 | 10.0 | $723K | +3.1% | #1,324 of 2,200 |
| 6Southeastern Connecticut Planning Region, CT | 36 | 125 | 10.8 | $631K | +2.0% | #1,669 of 2,200 |
| 7Lower Connecticut River Valley Planning Region, CT | 30 | 112 | 15.1 | $511K | +2.3% | #1,872 of 2,200 |
| 8Northwest Hills Planning Region, CT | 26 | 68 | 14.2 | $509K | +2.2% | #1,985 of 2,200 |
| 9Northeastern Connecticut Planning Region, CT | 22 | 67 | 17.0 | $408K | +3.0% | #2,079 of 2,200 |
Other business types in the Naugatuck Valley Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians63
- Pet grooming and boarding42
- Pet stores42
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Naugatuck Valley Planning Region, CT?
As of September 2026, map listings count 165 pet businesses in the Naugatuck Valley Planning Region. 26 of them (16%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 90 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 219 one-person businesses without payroll.
How much do households in the Naugatuck Valley Planning Region, CT spend on pets?
About $124.1M a year, or $689 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 165 pet businesses on map listings, it comes to $752K per business. It is estimated from the incomes of the 180,116 households in the Naugatuck Valley Planning Region and national spending patterns by income.
How does the Naugatuck Valley Planning Region, CT compare with the U.S. for pet businesses?
The Naugatuck Valley Planning Region has 9.2 pet businesses per 10,000 households, 12% below the U.S. rate of 10.4. Spending per business is $752K, 14% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Naugatuck Valley Planning Region would have about 141, against 165 on map listings. There is one business with payroll in the industry for every 2,001 households, against one for every 1,852 across the U.S.
How fast is the Naugatuck Valley Planning Region, CT growing?
Population estimates put the Naugatuck Valley Planning Region at 463,349 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 180,116 households. Median household income in the Naugatuck Valley Planning Region is $86,191, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naugatuck Valley Planning Region scores 49 for pet businesses (lower middle), #1,134 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naugatuck Valley Planning Region. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Naugatuck Valley Planning Region
Screening a site or an acquisition in the Naugatuck Valley Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.