Groundwork

Beauty and personal care · County · Connecticut

Nail salons in the Naugatuck Valley Planning Region, CT

The nail salons in the Naugatuck Valley Planning Region, CT, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #951 of 1,328 scored counties
#8 of 9 scored counties in Connecticut

Listings
136
28 chain locations (21%)
Official establishments
94
Businesses with payroll, 2023
Household spending a year
$189.9M
On personal care products and services · $1,054 a household
Spending per listing
$1.4M
16% below the U.S.
Listings per 10k households
7.6
27% above the U.S.
Population, 2025
463,349
+3.2% since 2020

See the nail salons around any address in the Naugatuck Valley Planning Region

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,054 per household (5% above the U.S. average), households in the Naugatuck Valley Planning Region spend about $189.9M a year on personal care products and services. Spread across 136 nail salons, that is $1.4M per salon, 16% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 136 nail salons on map listings in the Naugatuck Valley Planning Region as of September 2026. 28 of them (21%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 7.6, 27% above the U.S. rate of 6.0.

In 2023, official counts showed 94 businesses with payroll in the Naugatuck Valley Planning Region classed as nail salons. That is one for every 1,916 households, against one for every 3,754 across the U.S. Another 168 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $65K has gone to businesses classed as nail salons in the Naugatuck Valley Planning Region.

Between 2020 and 2025, the population of the Naugatuck Valley Planning Region grew 3.2%, in step with the U.S. (+3.1%). For nail salons, the Naugatuck Valley Planning Region has a Groundwork market score of 40 (lower middle): #951 of 1,328 scored counties and #8 of 9 scored counties in Connecticut.

How the Naugatuck Valley Planning Region compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Naugatuck Valley Planning Region, CT compared with Connecticut and the U.S.
MeasureNaugatuck Valley Planning RegionConnecticutU.S.
Listings per 10k households7.67.66.0
Spending per listing$1.4M$1.5M$1.7M
Households per official establishment1,9161,8363,754
Official establishment growth, 2019–2023n/a−4.8%+23.2%
Population growth, 2020–2025+3.2%+3.0%+3.1%
Spending per household on personal care products and services$1,054$1,124$1,005
Median household income$86,191$95,781$80,734
Groundwork market score4037

Official counts and lending

Businesses

Official establishments, 2019 to 2023
94
Employees, 2023
437
Annual payroll, 2023
$10.2M
One-person businesses, 2023
168Businesses with no payroll
Map listings, September 2026
13628 chain locations
Listings at the U.S. rate for this spending
114The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$65K

SBA-backed loans to businesses classed as nail salons in the Naugatuck Valley Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Naugatuck Valley Planning Region

Population, 2025 estimate
463,349+3.2% since 2020
Households
180,116
Median age
42.6
Homes lived in by their owners
69%
Vehicles per household
1.7
Land area
413 sq. mi.
People per square mile
1,102
Median household income
$86,191
Average household income
$114,324
Median home value
$317,700
Jobs located here
164,434
Daytime population
395,318Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Naugatuck Valley Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Connecticut

Every Connecticut market ranked →

The highest-scoring counties in Connecticut for nail salons, numbered among those based in Connecticut, with the Naugatuck Valley Planning Region marked.

Top counties in Connecticut

Counties in Connecticut ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Northeastern Connecticut Planning Region, CT65205.1$2.1M+3.0%#268 of 1,328
2Northwest Hills Planning Region, CT58245.0$2.2M+2.2%#453 of 1,328
3Lower Connecticut River Valley Planning Region, CT50506.8$1.7M+2.3%#704 of 1,328
4Western Connecticut Planning Region, CT452008.5$1.5M+3.5%#837 of 1,328
5Greater Bridgeport Planning Region, CT44907.5$1.5M+4.1%#869 of 1,328
6Southeastern Connecticut Planning Region, CT43736.3$1.7M+2.0%#887 of 1,328
7Capitol Planning Region, CT423027.7$1.4M+3.1%#909 of 1,328
8Naugatuck Valley Planning Region, CT401367.6$1.4M+3.2%#951 of 1,328
9South Central Connecticut Planning Region, CT361988.6$1.3M+2.5%#1,032 of 1,328

Other business types in the Naugatuck Valley Planning Region

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Naugatuck Valley Planning Region, CT?

As of September 2026, map listings count 136 nail salons in the Naugatuck Valley Planning Region. 28 of them (21%) are chain locations. The listings count nail salons. Official counts show 94 businesses with payroll classed as nail salons in 2023. Official counts list 168 one-person businesses without payroll.

How much do households in the Naugatuck Valley Planning Region, CT spend on personal care products and services?

About $189.9M a year, or $1,054 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 136 nail salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 180,116 households in the Naugatuck Valley Planning Region and national spending patterns by income.

How does the Naugatuck Valley Planning Region, CT compare with the U.S. for nail salons?

The Naugatuck Valley Planning Region has 7.6 nail salons per 10,000 households, 27% above the U.S. rate of 6.0. Spending per salon is $1.4M, 16% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Naugatuck Valley Planning Region would have about 114, against 136 on map listings. There is one business with payroll in the industry for every 1,916 households, against one for every 3,754 across the U.S.

How fast is the Naugatuck Valley Planning Region, CT growing?

Population estimates put the Naugatuck Valley Planning Region at 463,349 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 180,116 households. Median household income in the Naugatuck Valley Planning Region is $86,191, 7% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naugatuck Valley Planning Region scores 40 for nail salons (lower middle), #951 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Naugatuck Valley Planning Region. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Naugatuck Valley Planning Region

Screening a site or an acquisition in the Naugatuck Valley Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.