County profile · California
Butte County, CA market data
Population, household spending and competition for 56 business types in Butte County, each scored against other counties.
- Population, 2025
- 209,211
- −0.5% since 2020
- Households
- 83,312
- Median household income
- $67,928
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $424,700
- Jobs located here
- 75,172
- Highest market score
- 69
- Car washes and detailing, #252 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Butte County by name and distance, and the households and spending within reach. Or open the report at the center of Butte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 209,211 people live in Butte County, in 83,312 households. Population estimates put the population change in Butte County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. The median household income in Butte County is $67,928 a year, 16% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Butte County spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in Butte County are for car washes and detailers (69), veterinarians (65) and collision repair and body shops (64). Butte County ranks #252 of 1,451 scored counties for car washes and detailers.
Butte County is part of the Chico metro area. For its number of households, Butte County has the most map listings, relative to the U.S., for property management companies (87% above the U.S. rate) and the fewest for funeral homes (33% below the U.S. rate).
All 56 business types in Butte County
Highest Groundwork market score first. Each score compares Butte County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 69 | #252 of 1,451 | 27 | 3.2 | $3.2M | 127 | 8 |
| Veterinarians | 65 | #378 of 1,485 | 24 | 2.9 | $3.2M | 118 | 22 |
| Collision repair and body shops | 64 | #329 of 1,327 | 18 | 2.2 | $4.8M | 156 | 21 |
| Funeral homes | 58 | #514 of 1,472 | 12 | 1.4 | $948K | 140 | 10 |
| Pet grooming and boarding | 58 | #527 of 1,461 | 31 | 3.7 | $2.5M | 97 | 18 |
| Gas stations | 58 | #825 of 2,358 | 86 | 10.3 | $2.6M | 108 | 62 |
| Pet businesses | 56 | #813 of 2,200 | 92 | 11.0 | $836K | 95 | 48 |
| Pizza | 54 | #855 of 2,090 | 56 | 6.7 | $5.5M | 109 | 162 |
| Hair salons | 54 | #983 of 2,339 | 199 | 23.9 | $399K | 93 | 20 |
| Dry cleaners | 53 | #228 of 507 | 5 | 0.6 | $28.8M | 183 | 8 |
| Optometrists and eye care | 53 | #610 of 1,302 | 31 | 3.7 | $3.3M | 105 | 13 |
| Convenience stores | 53 | #1,010 of 2,261 | 67 | 8.0 | $7.2M | 92 | 23 |
| Tire shops | 51 | #749 of 1,530 | 33 | 4.0 | $2.6M | 105 | 17 |
| Fast food and sandwich shops | 50 | #1,130 of 2,222 | 100 | 12.0 | $3.1M | 102 | 162 |
| Barbershops | 49 | #719 of 1,356 | 37 | 4.4 | $2.1M | 114 | Under 3 |
| Child care and preschools | 49 | #840 of 1,611 | 55 | 6.6 | $945K | 94 | 63 |
| Primary care and pediatrics | 49 | #856 of 1,656 | 44 | 5.3 | $2.3M | 131 | 132 |
| Grocery and convenience stores | 49 | #1,232 of 2,402 | 141 | 16.9 | $3.4M | 101 | 67 |
| Sit-down restaurants | 48 | #1,276 of 2,405 | 447 | 53.7 | $693K | 104 | 129 |
| HVAC and plumbing | 47 | #958 of 1,707 | 55 | 6.6 | $4.1M | 86 | 63 |
| Gyms | 47 | #1,024 of 1,792 | 75 | 9.0 | $1.1M | 87 | 30 |
| Yoga, Pilates and fitness studios | 46 | #458 of 777 | 21 | 2.5 | $4M | 99 | 30 |
| Physical therapy | 46 | #817 of 1,422 | 46 | 5.5 | $2.2M | 93 | 28 |
| Roofing and gutters | 45 | #695 of 1,177 | 22 | 2.6 | $10.2M | 120 | 26 |
| Electricians | 45 | #698 of 1,160 | 20 | 2.4 | $11.2M | 93 | 61 |
| Chiropractors | 45 | #885 of 1,490 | 51 | 6.1 | $2M | 84 | 20 |
| Oil change and quick lube | 44 | #307 of 479 | 8 | 1.0 | $10.8M | 79 | 7 |
| Pet stores | 44 | #588 of 974 | 21 | 2.5 | $3.7M | 81 | 8 |
| Nail salons | 44 | #859 of 1,328 | 42 | 5.0 | $1.9M | 113 | 22 |
| Grocery stores | 44 | #1,208 of 2,070 | 52 | 6.2 | $9.3M | 100 | 44 |
| Home repair trades | 44 | #1,309 of 2,057 | 97 | 11.6 | $2.3M | 95 | 150 |
| Auto repair and car care | 43 | #1,507 of 2,401 | 342 | 41.1 | $253K | 94 | 133 |
| Mortgage brokers and lenders | 42 | #579 of 887 | 38 | 4.6 | Index only | 97 | 17 |
| Bakeries and dessert shops | 42 | #1,209 of 1,889 | 65 | 7.8 | $4.8M | 115 | 79 |
| Restaurants and cafes | 42 | #1,529 of 2,405 | 843 | 101.2 | $367K | 99 | 368 |
| Salons, barbers and spas | 41 | #1,680 of 2,385 | 371 | 44.5 | $214K | 101 | 66 |
| Spas and skin care | 40 | #1,241 of 1,769 | 83 | 10.0 | $957K | 109 | 22 |
| Auto repair shops | 40 | #1,661 of 2,378 | 219 | 26.3 | $395K | 89 | 97 |
| Clothing and shoe stores | 39 | #1,430 of 2,087 | 114 | 13.7 | $1.3M | 99 | 50 |
| Gyms, studios and classes | 38 | #1,554 of 2,088 | 154 | 18.5 | $549K | 83 | 59 |
| Real estate agents and brokers | 38 | #1,693 of 2,176 | 271 | 32.5 | Index only | 97 | 78 |
| Insurance agencies | 37 | #1,574 of 2,272 | 129 | 15.5 | $1.2M | 96 | 78 |
| Clothing, shoes and laundry | 36 | #1,661 of 2,210 | 165 | 19.8 | $871K | 99 | 58 |
| Martial arts and dance studios | 35 | #1,039 of 1,334 | 58 | 7.0 | $1.5M | 72 | 29 |
| Landscaping and lawn care | 35 | #1,144 of 1,493 | 48 | 5.8 | $2.2M | 74 | 93 |
| Doctors, dentists and clinics | 34 | #1,922 of 2,394 | 609 | 73.1 | $168K | 110 | 290 |
| Real estate | 34 | #1,928 of 2,229 | 359 | 43.1 | Index only | 92 | 168 |
| Property management | 29 | #798 of 910 | 47 | 5.6 | Index only | 55 | 54 |
| Dentists and orthodontists | 29 | #1,656 of 1,886 | 108 | 13.0 | $947K | 96 | 90 |
| Coffee shops and cafes | 28 | #1,812 of 2,063 | 107 | 12.8 | $2.9M | 78 | 76 |
| House cleaning | 26 | #781 of 847 | 33 | 4.0 | $3.2M | 49 | 42 |
| Lawn, cleaning and pest control | 23 | #1,697 of 1,771 | 99 | 11.9 | $1.1M | 63 | 158 |
| Laundromats | 22 | #688 of 785 | 17 | 2.0 | $8.5M | 68 | Under 3 |
| Pest control | 17 | #675 of 699 | 18 | 2.2 | $5.8M | 57 | 23 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 182 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
Household spending in Butte County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $86.6M | $1,039 | 108 |
| Gasoline and other fuels | $221.1M | $2,654 | 102 |
| Food away from home | $309.7M | $3,717 | 91 |
| Groceries | $484.7M | $5,818 | 92 |
| Personal care products and services | $79.4M | $953 | 95 |
| Child care and other personal services | $52M | $624 | 107 |
| Memberships, classes and admissions | $84.5M | $1,015 | 103 |
| Medical and dental services | $102.3M | $1,228 | 95 |
| Pets | $76.9M | $923 | 102 |
| Clothing, shoes and related services | $143.8M | $1,726 | 84 |
| Vehicle insurance | $156.2M | $1,875 | 96 |
| Home repairs, maintenance and insurance | $223.9M | $2,688 | 89 |
| Lawn care, cleaning and other household services | $104.3M | $1,252 | 89 |
| Rent and homeowner costs | $1.4B | $17,190 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Butte County
- Population, 2025 estimate
- 209,211−0.5% since 2020
- Households
- 83,312
- Median age
- 38.7
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 1,637 sq. mi.
- People per square mile
- 127
- Median household income
- $67,928+29.3% vs. 2015–2019, before inflation
- Average household income
- $95,439
- Median home value
- $424,700
- Jobs located here
- 75,172
- Daytime population
- 203,711Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Butte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Butte County, CA growing?
Population estimates put Butte County at 209,211 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 83,312 households. Against the 2015–2019 survey, median household income rose 29.3%, before inflation.
How much do households in Butte County, CA spend?
Households in Butte County spend about $1.4B a year on rent and homeowner costs, $484.7M on groceries and $309.7M on food away from home. Relative to the U.S., household spending in Butte County runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in Butte County, CA?
Of the business types scored in Butte County, car washes and detailers (69), veterinarians (65) and collision repair and body shops (64) have the highest Groundwork market scores. For car washes and detailers, that ranks #252 of 1,451 scored counties.
How does Butte County, CA compare with the U.S.?
Median household income in Butte County is $67,928, 16% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $424,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (87% above the U.S. rate) and lowest for funeral homes (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Butte County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butte County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Butte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.