County profile · California
Lassen County, CA market data
How Lassen County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,117
- −13.1% since 2020
- Households
- 9,247
- Median household income
- $67,403
- +19.6% vs. 2015–2019, before inflation
- Median home value
- $265,300
- Jobs located here
- 7,005
- Highest market score
- 61
- Doctors, dentists and clinics, #688 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Lassen County by name and distance, and the households and spending within reach. Or open the report at the center of Lassen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lassen County has an estimated 28,117 people and 9,247 households. Population estimates show Lassen County declined 13.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Lassen County is $67,403, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.
Relative to the U.S., household spending in Lassen County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Of the business types scored in Lassen County, medical and dental practices (61); salons, barbers and spas (59); and sit-down restaurants (58) have the highest Groundwork market scores. For medical and dental practices, that ranks #688 of 2,394 scored counties.
Lassen County is part of the Susanville area. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
All 56 business types in Lassen County
Highest Groundwork market score first. Each score compares Lassen County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 61 | #688 of 2,394 | 28 | 30.3 | $383K | 251 | 12 |
| Salons, barbers and spas | 59 | #677 of 2,385 | 24 | 26.0 | $348K | 164 | 4 |
| Sit-down restaurants | 58 | #800 of 2,405 | 33 | 35.7 | $980K | 148 | 12 |
| Auto repair and car care | 57 | #867 of 2,401 | 29 | 31.4 | $347K | 129 | 13 |
| Insurance agencies | 56 | #898 of 2,272 | 9 | 9.7 | $2.1M | 165 | 6 |
| Restaurants and cafes | 56 | #903 of 2,405 | 67 | 72.5 | $483K | 130 | 29 |
| Real estate agents and brokers | 54 | #814 of 2,176 | 14 | 15.1 | Index only | 199 | 7 |
| Gyms | 51 | #866 of 1,792 | 6 | 6.5 | $1.3M | 103 | Under 3 |
| Auto repair shops | 51 | #1,131 of 2,378 | 18 | 19.5 | $558K | 126 | 11 |
| Dentists and orthodontists | 50 | #920 of 1,886 | 6 | 6.5 | $1.8M | 182 | 7 |
| Fast food and sandwich shops | 49 | #1,168 of 2,222 | 10 | 10.8 | $3.2M | 106 | 15 |
| Clothing, shoes and laundry | 47 | #1,224 of 2,210 | 7 | 7.6 | $2.1M | 241 | Under 3 |
| Clothing and shoe stores | 46 | #1,171 of 2,087 | 5 | 5.4 | $3M | 234 | Under 3 |
| Hair salons | 46 | #1,360 of 2,339 | 16 | 17.3 | $522K | 121 | Under 3 |
| Real estate | 44 | #1,384 of 2,229 | 23 | 24.9 | Index only | 152 | 13 |
| Pizza | 41 | #1,398 of 2,090 | 8 | 8.7 | $4M | 80 | 15 |
| Grocery and convenience stores | 40 | #1,580 of 2,402 | 14 | 15.1 | $3.7M | 110 | 9 |
| Gyms, studios and classes | 32 | #1,726 of 2,088 | 15 | 16.2 | $534K | 81 | Under 3 |
| Pet businesses | 32 | #1,816 of 2,200 | 14 | 15.1 | $565K | 64 | Under 3 |
| Home repair trades | 27 | #1,894 of 2,057 | 11 | 11.9 | $2.1M | 87 | 19 |
| HVAC and plumbing | 23 | #1,608 of 1,707 | 6 | 6.5 | $3.9M | 81 | 12 |
| Coffee shops and cafes | 23 | #1,922 of 2,063 | 11 | 11.9 | $2.9M | 79 | Under 3 |
| Property management | 22 | #863 of 910 | 6 | 6.5 | Index only | 46 | 6 |
| Grocery stores | 22 | #1,833 of 2,070 | 7 | 7.6 | $7.5M | 81 | 9 |
| Gas stations | 19 | #2,229 of 2,358 | 22 | 23.8 | $1.2M | 50 | 15 |
| Martial arts and dance studios | 18 | #1,273 of 1,334 | 8 | 8.7 | $1M | 50 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.3 | $8.1M | 195 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.3 | $1.2M | 122 | 10 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.3 | $2.5M | 82 | 5 |
| Electricians | Not scored | Not scored | 4 | 4.3 | $5.8M | 48 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.3 | $2.7M | 162 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.3 | $2M | 78 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 4.3 | $2M | 44 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.2 | $2.8M | 148 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.2 | Index only | 130 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.2 | $3.6M | 201 | 5 |
| Spas and skin care | Not scored | Not scored | 3 | 3.2 | $2.8M | 318 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.2 | $3.4M | 134 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.6M | 97 | Under 3 |
| Convenience stores | Not scored | Not scored | 2 | 2.2 | $26.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.2 | $761K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.2 | $5.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.2 | $5.4M | Too few | 4 |
| Nail salons | Not scored | Not scored | 2 | 2.2 | $4.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.2 | $5.4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $10.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $14.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $14.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $10.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.1 | $10.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $23.2M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lassen County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $1,087 | 113 |
| Gasoline and other fuels | $26.3M | $2,842 | 109 |
| Food away from home | $32.3M | $3,497 | 86 |
| Groceries | $52.4M | $5,664 | 90 |
| Personal care products and services | $8.4M | $903 | 90 |
| Child care and other personal services | $4.9M | $530 | 91 |
| Memberships, classes and admissions | $8M | $867 | 88 |
| Medical and dental services | $10.7M | $1,161 | 90 |
| Pets | $7.9M | $856 | 94 |
| Clothing, shoes and related services | $14.8M | $1,605 | 78 |
| Vehicle insurance | $18.6M | $2,015 | 103 |
| Home repairs, maintenance and insurance | $23.2M | $2,511 | 83 |
| Lawn care, cleaning and other household services | $10.9M | $1,177 | 83 |
| Rent and homeowner costs | $151.7M | $16,409 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lassen County
- Population, 2025 estimate
- 28,117−13.1% since 2020
- Households
- 9,247
- Median age
- 40.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 4,541 sq. mi.
- People per square mile
- 7
- Median household income
- $67,403+19.6% vs. 2015–2019, before inflation
- Average household income
- $80,989
- Median home value
- $265,300
- Jobs located here
- 7,005
- Daytime population
- 30,176Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lassen County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lassen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in California 8
- Plumas County, CA19,423 people
- Sierra County, CA2,746 people
- Butte County, CA207,929 people
- Modoc County, CA8,600 people
- Nevada County, CA102,481 people
- Tehama County, CA65,167 people
- Shasta County, CA181,436 people
- Glenn County, CA28,494 people
Questions
How fast is Lassen County, CA growing?
Population estimates put Lassen County at 28,117 people in 2025, down 13.1% since 2020, against +3.1% for the U.S. It has 9,247 households. Median household income rose 19.6% from the 2015–2019 survey, before inflation.
How much do households in Lassen County, CA spend?
Households in Lassen County spend about $151.7M a year on rent and homeowner costs, $52.4M on groceries and $32.3M on food away from home. Set against the U.S., households in Lassen County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
Which business types have the highest market scores in Lassen County, CA?
The highest Groundwork market scores in Lassen County are for medical and dental practices (61); salons, barbers and spas (59); and sit-down restaurants (58). Lassen County ranks #688 of 2,394 scored counties for medical and dental practices.
How does Lassen County, CA compare with the U.S.?
The median household income in Lassen County is $67,403 a year, 17% below the U.S. median of $80,734. The population fell 13.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $265,300, against $332,700 for the U.S. For its number of households, Lassen County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Lassen County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lassen County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in Lassen County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lassen County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.