Groceries and convenience · County · California
Convenience stores in Shasta County, CA
How Shasta County, CA compares with other counties and the U.S. for convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #689 of 2,261 scored counties
#29 of 54 scored counties in California
- Listings
- 63
- 38 chain locations (60%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $420.1M
- On groceries · $5,897 a household
- Spending per listing
- $6.7M
- 15% below the U.S.
- Listings per 10k households
- 8.8
- 10% above the U.S.
- Population, 2025
- 181,648
- −0.3% since 2020
See the convenience stores around any address in Shasta County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Shasta County comes to about $420.1M a year: $5,897 per household, 7% below the U.S. average. That is about $6.7M of household spending for each store on map listings, 15% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
There are 63 convenience stores on map listings in Shasta County as of September 2026. Chain locations make up 60% of them, against 60% across the U.S. That is 8.8 per 10,000 households, 10% above the U.S. rate of 8.0.
In 2023, official counts showed 10 businesses with payroll in Shasta County classed as convenience stores. That is one for every 7,123 households, against one for every 3,493 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $265K has gone to businesses classed as convenience stores in Shasta County.
Population estimates put the population change in Shasta County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Shasta County scores 62 (upper middle) on the Groundwork market score for convenience stores, ranking #689 of 2,261 scored counties and #29 of 54 scored counties in California.
How Shasta County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shasta County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 6.7 | 8.0 |
| Spending per listing | $6.7M | $9.8M | $7.9M |
| Households per official establishment | 7,123 | 4,353 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +8.6% | +22.0% |
| Population growth, 2020–2025 | −0.3% | −0.4% | +3.1% |
| Spending per household on groceries | $5,897 | $6,548 | $6,319 |
| Median household income | $72,636 | $99,122 | $80,734 |
| Groundwork market score | 62 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 10
- Employees, 2023
- 44
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6338 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $265K
SBA-backed loans to businesses classed as convenience stores in Shasta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shasta County
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shasta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across California
Every California market ranked →The highest-scoring counties in California for convenience stores, numbered among those based in California, with Shasta County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 95 | 9 | 4.4 | $15.7M | +8.6% | #8 of 2,261 |
| 2Placer County, CA | 89 | 102 | 6.5 | $10.6M | +8.9% | #45 of 2,261 |
| 3Amador County, CA | 81 | 9 | 5.6 | $11M | +3.2% | #141 of 2,261 |
| 4Contra Costa County, CA | 80 | 210 | 5.1 | $14M | +0.3% | #160 of 2,261 |
| 5Riverside County, CA | 80 | 574 | 7.4 | $8.6M | +5.0% | #173 of 2,261 |
| 6Santa Clara County, CA | 79 | 304 | 4.6 | $16.4M | −0.9% | #181 of 2,261 |
| 7El Dorado County, CA | 79 | 46 | 6.0 | $11.2M | +0.6% | #188 of 2,261 |
| 8San Mateo County, CA | 78 | 100 | 3.8 | $19.8M | −2.5% | #209 of 2,261 |
| 9San Joaquin County, CA | 78 | 207 | 8.4 | $7.5M | +5.5% | #235 of 2,261 |
| 10San Luis Obispo County, CA | 77 | 60 | 5.5 | $11.8M | 0.0% | #243 of 2,261 |
| 29Shasta County, CA | 62 | 63 | 8.8 | $6.7M | −0.3% | #689 of 2,261 |
Other business types in Shasta County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores53
- Grocery stores45
- Convenience stores62
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Shasta County, CA?
As of September 2026, map listings count 63 convenience stores in Shasta County. 38 of them (60%) are chain locations. The listings count convenience stores without fuel. Official counts show 10 businesses with payroll classed as convenience stores in 2023.
How much do households in Shasta County, CA spend on groceries?
About $420.1M a year, or $5,897 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 63 convenience stores on map listings, it comes to $6.7M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 71,232 households in Shasta County and national spending patterns by income.
How does Shasta County, CA compare with the U.S. for convenience stores?
Shasta County has 8.8 convenience stores per 10,000 households, 10% above the U.S. rate of 8.0. Spending per store is $6.7M, 15% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Shasta County would have about 53, against 63 on map listings. There is one business with payroll in the industry for every 7,123 households, against one for every 3,493 across the U.S.
How fast is Shasta County, CA growing?
Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shasta County scores 62 for convenience stores (upper middle), #689 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shasta County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Shasta County
Screening a site or an acquisition in Shasta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.