Groceries and convenience · County · California
Grocery and convenience stores in Shasta County, CA
Competitor counts, household spending and official business counts for grocery and convenience stores in Shasta County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,062 of 2,402 scored counties
#23 of 55 scored counties in California
- Listings
- 130
- 57 chain locations (44%)
- Official establishments
- 50
- +6.4% since 2019
- Household spending a year
- $420.1M
- On groceries · $5,897 a household
- Spending per listing
- $3.2M
- 5% below the U.S.
- Listings per 10k households
- 18.3
- 2% below the U.S.
- Population, 2025
- 181,648
- −0.3% since 2020
See the grocery and convenience stores around any address in Shasta County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Shasta County comes to about $420.1M a year: $5,897 per household, 7% below the U.S. average. That works out to $3.2M per store, 5% below the U.S. figure of $3.4M.
There are 130 grocery and convenience stores on map listings in Shasta County as of September 2026. Chain locations make up 44% of them, against 42% across the U.S. That comes to 18.3 for every 10,000 households, 2% below the U.S. rate of 18.7.
Official counts show 50 businesses with payroll classed as grocery and convenience stores in Shasta County in 2023, up 6.4% from 2019. That is one for every 1,425 households, against one for every 1,293 across the U.S. Another 34 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as grocery and convenience stores in Shasta County.
Population estimates show Shasta County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Shasta County scores 53 (upper middle) on the Groundwork market score for grocery and convenience stores, ranking #1,062 of 2,402 scored counties and #23 of 55 scored counties in California.
How Shasta County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shasta County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.3 | 18.1 | 18.7 |
| Spending per listing | $3.2M | $3.6M | $3.4M |
| Households per official establishment | 1,425 | 1,214 | 1,293 |
| Official establishment growth, 2019–2023 | +6.4% | +5.3% | +7.2% |
| Population growth, 2020–2025 | −0.3% | −0.4% | +3.1% |
| Spending per household on groceries | $5,897 | $6,548 | $6,319 |
| Median household income | $72,636 | $99,122 | $80,734 |
| Groundwork market score | 53 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 47 → 50+6.4% over the period
- Employees, 2023
- 1,567
- Annual payroll, 2023
- $54M
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 13057 chain locations
- Listings at the U.S. rate for this spending
- 124The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.7M
SBA-backed loans to businesses classed as grocery and convenience stores in Shasta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shasta County
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shasta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across California
Every California market ranked →The highest-scoring counties in California for grocery and convenience stores, numbered among those based in California, with Shasta County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Placer County, CA | 85 | 220 | 13.9 | $4.9M | +8.9% | #99 of 2,402 |
| 2San Benito County, CA | 80 | 38 | 18.5 | $3.7M | +8.6% | #188 of 2,402 |
| 3El Dorado County, CA | 74 | 107 | 14.0 | $4.8M | +0.6% | #311 of 2,402 |
| 4Riverside County, CA | 73 | 1,248 | 16.1 | $4M | +5.0% | #354 of 2,402 |
| 5Contra Costa County, CA | 71 | 552 | 13.3 | $5.3M | +0.3% | #402 of 2,402 |
| 6Santa Clara County, CA | 70 | 924 | 14.0 | $5.4M | −0.9% | #427 of 2,402 |
| 7Orange County, CA | 66 | 1,680 | 15.5 | $4.4M | −1.1% | #550 of 2,402 |
| 8Solano County, CA | 66 | 255 | 16.2 | $4M | +0.6% | #555 of 2,402 |
| 9Amador County, CA | 66 | 28 | 17.4 | $3.5M | +3.2% | #560 of 2,402 |
| 10San Diego County, CA | 65 | 1,804 | 15.4 | $4.3M | −0.6% | #581 of 2,402 |
| 23Shasta County, CA | 53 | 130 | 18.3 | $3.2M | −0.3% | #1,062 of 2,402 |
Other business types in Shasta County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores53
- Grocery stores45
- Convenience stores62
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Shasta County, CA?
As of September 2026, map listings count 130 grocery and convenience stores in Shasta County. 57 of them (44%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 50 businesses with payroll classed as grocery and convenience stores in 2023, up 6.4% from 2019. Official counts list 34 one-person businesses without payroll.
How much do households in Shasta County, CA spend on groceries?
About $420.1M a year, or $5,897 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 130 grocery and convenience stores on map listings, it comes to $3.2M per store. It is estimated from the incomes of the 71,232 households in Shasta County and national spending patterns by income.
How does Shasta County, CA compare with the U.S. for grocery and convenience stores?
Shasta County has 18.3 grocery and convenience stores per 10,000 households, 2% below the U.S. rate of 18.7. Spending per store is $3.2M, 5% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Shasta County would have about 124, against 130 on map listings. There is one business with payroll in the industry for every 1,425 households, against one for every 1,293 across the U.S. The official count rose 6.4% from 2019 to 2023, against +7.2% for the U.S.
How fast is Shasta County, CA growing?
Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shasta County scores 53 for grocery and convenience stores (upper middle), #1,062 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shasta County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Shasta County
Screening a site or an acquisition in Shasta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.