Food and drink · County · California
Coffee shops and cafes in Shasta County, CA
The coffee shops and cafes in Shasta County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,720 of 2,063 scored counties
#39 of 55 scored counties in California
- Listings
- 104
- 47 chain locations (45%)
- Official establishments
- 49
- All snack and nonalcoholic beverage bars · +22.5% since 2019
- Household spending a year
- $269.5M
- On food away from home · $3,784 a household
- Spending per listing
- $2.6M
- 30% below the U.S.
- Listings per 10k households
- 14.6
- 33% above the U.S.
- Population, 2025
- 181,648
- −0.3% since 2020
See the coffee shops and cafes around any address in Shasta County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For coffee shops and cafes, Shasta County has a Groundwork market score of 31 (lower middle): #1,720 of 2,063 scored counties and #39 of 55 scored counties in California. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 104 coffee shops and cafes in Shasta County. Chain locations make up 45% of them, against 39% across the U.S. That is 14.6 per 10,000 households, 33% above the U.S. rate of 11.0.
At $3,784 per household (7% below the U.S. average), households in Shasta County spend about $269.5M a year on food away from home. Spread across 104 coffee shops and cafes, that is $2.6M per cafe, 30% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in Shasta County was 49 in 2023, up 22.5% from 2019. That is one for every 1,454 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $876K have gone to businesses classed as snack and nonalcoholic beverage bars in Shasta County. Between 2020 and 2025, the population of Shasta County declined 0.3%, against +3.1% for the U.S.
How Shasta County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shasta County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.6 | 14.8 | 11.0 |
| Spending per listing | $2.6M | $3.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,454 | 1,010 | 1,518 |
| Official establishment growth, 2019–2023 | +22.5% | +13.5% | +24.3% |
| Population growth, 2020–2025 | −0.3% | −0.4% | +3.1% |
| Spending per household on food away from home | $3,784 | $4,559 | $4,070 |
| Median household income | $72,636 | $99,122 | $80,734 |
| Groundwork market score | 31 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40 → 49All snack and nonalcoholic beverage bars · +22.5% over the period
- Employees, 2023
- 612
- Annual payroll, 2023
- $14.9M
- One-person businesses, 2023
- 8All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 10447 chain locations
- Listings at the U.S. rate for this spending
- 73The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $876K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Shasta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Shasta County
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shasta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across California
Every California market ranked →The highest-scoring counties in California for coffee shops and cafes, numbered among those based in California, with Shasta County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 80 | 21 | 7.3 | $5.2M | +8.2% | #110 of 2,063 |
| 2San Benito County, CA | 63 | 22 | 10.7 | $4.6M | +8.6% | #503 of 2,063 |
| 3Madera County, CA | 61 | 36 | 7.9 | $4.8M | +7.4% | #562 of 2,063 |
| 4Contra Costa County, CA | 59 | 400 | 9.7 | $5.4M | +0.3% | #638 of 2,063 |
| 5Solano County, CA | 58 | 157 | 10.0 | $4.5M | +0.6% | #690 of 2,063 |
| 6San Joaquin County, CA | 58 | 258 | 10.5 | $4.1M | +5.5% | #699 of 2,063 |
| 7Merced County, CA | 56 | 74 | 8.6 | $4.1M | +5.1% | #777 of 2,063 |
| 8Riverside County, CA | 56 | 837 | 10.8 | $4M | +5.0% | #779 of 2,063 |
| 9Kern County, CA | 50 | 272 | 9.5 | $3.9M | +2.3% | #998 of 2,063 |
| 10Placer County, CA | 50 | 251 | 15.9 | $3.1M | +8.9% | #1,017 of 2,063 |
| 39Shasta County, CA | 31 | 104 | 14.6 | $2.6M | −0.3% | #1,720 of 2,063 |
Other business types in Shasta County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes46
- Sit-down restaurants44
- Fast food and sandwich shops57
- Pizza52
- Coffee shops and cafes31
- Bakeries and dessert shops55
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Shasta County, CA?
Shasta County has 104 coffee shops and cafes on map listings as of September 2026. 47 of them (45%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 49 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 22.5% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 8 one-person businesses have no payroll, by official counts.
How much do households in Shasta County, CA spend on food away from home?
About $269.5M a year, or $3,784 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 104 coffee shops and cafes on map listings, it comes to $2.6M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 71,232 households in Shasta County and national spending patterns by income.
How does Shasta County, CA compare with the U.S. for coffee shops and cafes?
Shasta County has 14.6 coffee shops and cafes per 10,000 households, 33% above the U.S. rate of 11.0. Spending per cafe is $2.6M, 30% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Shasta County would have about 73, against 104 on map listings. There is one business with payroll in the industry for every 1,454 households, against one for every 1,518 across the U.S. The official count rose 22.5% from 2019 to 2023, against +24.3% for the U.S.
How fast is Shasta County, CA growing?
Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shasta County scores 31 for coffee shops and cafes (lower middle), #1,720 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shasta County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Shasta County
Screening a site or an acquisition in Shasta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.