County profile · California
Plumas County, CA market data
Population, household spending and competition for 56 business types in Plumas County, each scored against other counties.
- Population, 2025
- 18,583
- −5.9% since 2020
- Households
- 8,054
- Median household income
- $66,031
- +19.3% vs. 2015–2019, before inflation
- Median home value
- $360,200
- Jobs located here
- 5,669
- Highest market score
- 57
- Fast food and sandwich shops, #843 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Plumas County by name and distance, and the households and spending within reach. Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,583 people live in Plumas County, in 8,054 households. Between 2020 and 2025, the population of Plumas County declined 5.9%, against +3.1% for the U.S. The median household income in Plumas County is $66,031 a year, 18% below the U.S. median of $80,734. That rose 19.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Plumas County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in Plumas County are for fast food and sandwich shops (57), medical and dental practices (56) and convenience stores (53). Plumas County ranks #843 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Plumas County has the most map listings, relative to the U.S., for coffee shops and cafes (2.9 times the U.S. rate) and the fewest for medical and dental practices (43% below the U.S. rate).
All 56 business types in Plumas County
Highest Groundwork market score first. Each score compares Plumas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 57 | #843 of 2,222 | 6 | 7.4 | $5M | 162 | 15 |
| Doctors, dentists and clinics | 56 | #907 of 2,394 | 39 | 48.4 | $251K | 165 | 9 |
| Convenience stores | 53 | #1,001 of 2,261 | 5 | 6.2 | $9.3M | 119 | Under 3 |
| Clothing, shoes and laundry | 48 | #1,183 of 2,210 | 8 | 9.9 | $1.7M | 195 | Under 3 |
| Clothing and shoe stores | 46 | #1,173 of 2,087 | 6 | 7.4 | $2.3M | 180 | Under 3 |
| Hair salons | 46 | #1,364 of 2,339 | 16 | 19.9 | $478K | 111 | Under 3 |
| Insurance agencies | 44 | #1,305 of 2,272 | 9 | 11.2 | $1.7M | 136 | 7 |
| Salons, barbers and spas | 42 | #1,613 of 2,385 | 30 | 37.2 | $255K | 120 | Under 3 |
| Auto repair and car care | 41 | #1,590 of 2,401 | 29 | 36.0 | $290K | 108 | 15 |
| Dentists and orthodontists | 37 | #1,399 of 1,886 | 9 | 11.2 | $1.1M | 111 | 6 |
| Gyms | 35 | #1,388 of 1,792 | 9 | 11.2 | $894K | 69 | Under 3 |
| Home repair trades | 35 | #1,692 of 2,057 | 9 | 11.2 | $2.4M | 100 | 21 |
| Auto repair shops | 34 | #1,864 of 2,378 | 19 | 23.6 | $443K | 100 | 12 |
| Gyms, studios and classes | 31 | #1,761 of 2,088 | 17 | 21.1 | $473K | 71 | Under 3 |
| Pizza | 31 | #1,763 of 2,090 | 10 | 12.4 | $3M | 58 | 15 |
| Child care and preschools | 30 | #1,327 of 1,611 | 7 | 8.7 | $695K | 69 | 9 |
| Pet businesses | 30 | #1,860 of 2,200 | 12 | 14.9 | $608K | 69 | 9 |
| Physical therapy | 29 | #1,227 of 1,422 | 6 | 7.4 | $1.6M | 68 | 3 |
| HVAC and plumbing | 28 | #1,519 of 1,707 | 6 | 7.4 | $3.6M | 76 | 10 |
| Spas and skin care | 26 | #1,615 of 1,769 | 10 | 12.4 | $765K | 87 | Under 3 |
| Real estate agents and brokers | 23 | #2,132 of 2,176 | 37 | 45.9 | Index only | 69 | 14 |
| Grocery and convenience stores | 22 | #2,168 of 2,402 | 21 | 26.1 | $2.2M | 66 | 13 |
| Real estate | 22 | #2,202 of 2,229 | 43 | 53.4 | Index only | 74 | 28 |
| Veterinarians | 18 | #1,401 of 1,485 | 6 | 7.4 | $1.2M | 45 | 9 |
| Bakeries and dessert shops | 17 | #1,846 of 1,889 | 14 | 17.4 | $2.1M | 51 | 7 |
| Coffee shops and cafes | 16 | #2,025 of 2,063 | 26 | 32.3 | $1.1M | 31 | 7 |
| Sit-down restaurants | 16 | #2,362 of 2,405 | 63 | 78.2 | $472K | 71 | 35 |
| Restaurants and cafes | 15 | #2,369 of 2,405 | 134 | 166.4 | $222K | 60 | 58 |
| Grocery stores | 12 | #1,993 of 2,070 | 12 | 14.9 | $3.9M | 42 | 12 |
| Gas stations | 10 | #2,336 of 2,358 | 22 | 27.3 | $986K | 41 | 16 |
| Chiropractors | Not scored | Not scored | 4 | 5.0 | $2.5M | 102 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 5.0 | $2.5M | 150 | 23 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 5.0 | $2M | 100 | Under 3 |
| Property management | Not scored | Not scored | 4 | 5.0 | Index only | 62 | 11 |
| Tire shops | Not scored | Not scored | 4 | 5.0 | $2.1M | 84 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 5.0 | $2M | 50 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.7 | $2.5M | 135 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.7 | $2.8M | 91 | 3 |
| Electricians | Not scored | Not scored | 3 | 3.7 | $7.3M | 61 | 8 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.7 | $3.3M | 114 | 18 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.7 | $2.4M | 96 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.7 | $3.3M | 183 | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.5 | $3.6M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $8.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $10M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $13.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $7.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $9.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Plumas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.4M | $1,046 | 109 |
| Gasoline and other fuels | $21.7M | $2,694 | 104 |
| Food away from home | $29.7M | $3,689 | 91 |
| Groceries | $46.7M | $5,802 | 92 |
| Personal care products and services | $7.6M | $949 | 94 |
| Child care and other personal services | $4.9M | $604 | 104 |
| Memberships, classes and admissions | $8M | $999 | 102 |
| Medical and dental services | $9.8M | $1,217 | 94 |
| Pets | $7.3M | $906 | 100 |
| Clothing, shoes and related services | $13.8M | $1,708 | 83 |
| Vehicle insurance | $15.4M | $1,911 | 98 |
| Home repairs, maintenance and insurance | $21.8M | $2,708 | 90 |
| Lawn care, cleaning and other household services | $10M | $1,247 | 88 |
| Rent and homeowner costs | $138.2M | $17,165 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Plumas County
- Population, 2025 estimate
- 18,583−5.9% since 2020
- Households
- 8,054
- Median age
- 50.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 2,553 sq. mi.
- People per square mile
- 8
- Median household income
- $66,031+19.3% vs. 2015–2019, before inflation
- Average household income
- $96,802
- Median home value
- $360,200
- Jobs located here
- 5,669
- Daytime population
- 17,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Plumas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Plumas County, CA growing?
Population estimates put Plumas County at 18,583 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 8,054 households. Against the 2015–2019 survey, median household income rose 19.3%, before inflation.
How much do households in Plumas County, CA spend?
Households in Plumas County spend about $138.2M a year on rent and homeowner costs, $46.7M on groceries and $29.7M on food away from home. Relative to the U.S., household spending in Plumas County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in Plumas County, CA?
Of the business types scored in Plumas County, fast food and sandwich shops (57), medical and dental practices (56) and convenience stores (53) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #843 of 2,222 scored counties.
How does Plumas County, CA compare with the U.S.?
Median household income in Plumas County is $66,031, 18% below the U.S. median of $80,734. The population fell 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $360,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (2.9 times the U.S. rate) and lowest for medical and dental practices (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Plumas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Plumas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Plumas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Plumas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.