Fitness and classes · County · California
Gyms and studios in Shasta County, CA
Competitor counts, household spending and official business counts for gyms and studios in Shasta County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #994 of 2,088 scored counties
#38 of 55 scored counties in California
- Listings
- 108
- 14 chain locations (13%)
- Official establishments
- 42
- +40.0% since 2019
- Household spending a year
- $73.5M
- On memberships, classes and admissions · $1,032 a household
- Spending per listing
- $680K
- 3% above the U.S.
- Listings per 10k households
- 15.2
- 2% above the U.S.
- Population, 2025
- 181,648
- −0.3% since 2020
See the gyms and studios around any address in Shasta County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,032 per household (5% above the U.S. average), households in Shasta County spend about $73.5M a year on memberships, classes and admissions. Spread across 108 gyms and studios, that is $680K per location, 3% above the U.S. figure of $662K.
Shasta County has 108 gyms and studios on map listings as of September 2026. Chain locations make up 13% of them, against 20% across the U.S. Per 10,000 households, that is 15.2, 2% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Shasta County was 42 in 2023, up 40.0% from 2019. That is one for every 1,696 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.5M have gone to businesses classed as fitness centers and recreation instruction in Shasta County.
Between 2020 and 2025, the population of Shasta County declined 0.3%, against +3.1% for the U.S. The Groundwork market score for gyms and studios in Shasta County is 51 (upper middle), #994 of 2,088 scored counties and #38 of 55 scored counties in California.
How Shasta County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shasta County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.2 | 17.1 | 14.9 |
| Spending per listing | $680K | $837K | $662K |
| Households per official establishment | 1,696 | 1,281 | 1,641 |
| Official establishment growth, 2019–2023 | +40.0% | +14.7% | +8.2% |
| Population growth, 2020–2025 | −0.3% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,032 | $1,435 | $983 |
| Median household income | $72,636 | $99,122 | $80,734 |
| Groundwork market score | 51 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 42+40.0% over the period
- Employees, 2023
- 514
- Annual payroll, 2023
- $9.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10814 chain locations
- Listings at the U.S. rate for this spending
- 111The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.5M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Shasta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shasta County
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shasta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across California
Every California market ranked →The highest-scoring counties in California for gyms and studios, numbered among those based in California, with Shasta County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 92 | 20 | 7.0 | $1.4M | +8.2% | #7 of 2,088 |
| 2Madera County, CA | 84 | 50 | 11.0 | $952K | +7.4% | #35 of 2,088 |
| 3Calaveras County, CA | 82 | 26 | 14.1 | $823K | +2.8% | #54 of 2,088 |
| 4San Joaquin County, CA | 80 | 328 | 13.4 | $942K | +5.5% | #71 of 2,088 |
| 5Amador County, CA | 79 | 24 | 14.9 | $755K | +3.2% | #84 of 2,088 |
| 6San Benito County, CA | 78 | 25 | 12.2 | $1.3M | +8.6% | #86 of 2,088 |
| 7Merced County, CA | 78 | 98 | 11.4 | $796K | +5.1% | #97 of 2,088 |
| 8Colusa County, CA | 77 | 5 | 6.7 | $1.5M | −0.1% | #100 of 2,088 |
| 9Tulare County, CA | 77 | 147 | 10.3 | $950K | +2.4% | #107 of 2,088 |
| 10Tehama County, CA | 76 | 20 | 8.1 | $1.1M | −1.7% | #124 of 2,088 |
| 38Shasta County, CA | 51 | 108 | 15.2 | $680K | −0.3% | #994 of 2,088 |
Other business types in Shasta County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes51
- Gyms50
- Yoga, Pilates and fitness studios48
- Martial arts and dance studios61
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Shasta County, CA?
Map listings as of September 2026 show 108 gyms and studios in Shasta County. 14 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 42 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 40.0% from 2019.
How much do households in Shasta County, CA spend on memberships, classes and admissions?
About $73.5M a year, or $1,032 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 108 gyms and studios on map listings, it comes to $680K per location. It is estimated from the incomes of the 71,232 households in Shasta County and national spending patterns by income.
How does Shasta County, CA compare with the U.S. for gyms and studios?
Shasta County has 15.2 gyms and studios per 10,000 households, 2% above the U.S. rate of 14.9. Spending per location is $680K, 3% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Shasta County would have about 111, against 108 on map listings. There is one business with payroll in the industry for every 1,696 households, against one for every 1,641 across the U.S. The official count rose 40.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Shasta County, CA growing?
Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shasta County scores 51 for gyms and studios (upper middle), #994 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shasta County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Shasta County
Screening a site or an acquisition in Shasta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.