Groundwork

Real estate · County · California

Real estate businesses in Shasta County, CA

The real estate businesses in Shasta County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,799 of 2,229 scored counties
#34 of 55 scored counties in California

Listings
291
22 chain locations (8%)
Official establishments
133
+7.3% since 2019
Household spending a year
$1.2B
On rent and homeowner costs · $17,425 a household
Housing spending per listing (U.S. = 100)
98
2% below the U.S.
Listings per 10k households
40.9
6% above the U.S.
Population, 2025
181,648
−0.3% since 2020

See the real estate businesses around any address in Shasta County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Shasta County scores 37 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,799 of 2,229 scored counties and #34 of 55 scored counties in California. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 291 real estate businesses in Shasta County. Chain locations make up 8% of them, against 6% across the U.S. That comes to 40.9 for every 10,000 households, 6% above the U.S. rate of 38.5.

At $17,425 per household (5% above the U.S. average), households in Shasta County spend about $1.2B a year on rent and homeowner costs. Housing spending per office is 2% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

In 2023, official counts showed 133 businesses with payroll in Shasta County classed as real estate agents, property managers, mortgage lenders and inspectors, up 7.3% from 2019. That is one for every 536 households, against one for every 414 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $686K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Shasta County. Population estimates put the population change in Shasta County from 2020 to 2025 at −0.3%, against +3.1% for the U.S.

How Shasta County compares

The same measures for California and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Shasta County, CA compared with California and the U.S.
MeasureShasta CountyCaliforniaU.S.
Listings per 10k households40.949.038.5
Housing spending per listing (U.S. = 100)9894100
Households per official establishment536293414
Official establishment growth, 2019–2023+7.3%+13.8%+15.8%
Population growth, 2020–2025−0.3%−0.4%+3.1%
Spending per household on rent and homeowner costs$17,425$19,977$16,661
Median household income$72,636$99,122$80,734
Groundwork market score3732

Official counts and lending

Businesses

Official establishments, 2019 to 2023
124 → 133+7.3% over the period
Employees, 2023
438
Annual payroll, 2023
$26.6M
One-person businesses, 2023
726Businesses with no payroll
Map listings, September 2026
29122 chain locations
Listings at the U.S. rate for this spending
287The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$686K

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Shasta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Shasta County

Population, 2025 estimate
181,648−0.3% since 2020
Households
71,232
Median age
42.5
Homes lived in by their owners
66%
Vehicles per household
2.0
Land area
3,776 sq. mi.
People per square mile
48
Median household income
$72,636+32.9% vs. 2015–2019, before inflation
Average household income
$98,245
Median home value
$366,400
Jobs located here
65,820
Daytime population
181,391Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Shasta County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate across California

Every California market ranked →

The highest-scoring counties in California for real estate businesses, numbered among those based in California, with Shasta County marked.

Top counties in California

Counties in California ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Yuba County, CA853211.2359+8.2%#7 of 2,229
2Inyo County, CA721214.9270−4.4%#162 of 2,229
3Colusa County, CA671013.3301−0.1%#292 of 2,229
4Merced County, CA6421024.4157+5.1%#424 of 2,229
5Trinity County, CA631017.9203−2.3%#455 of 2,229
6Kings County, CA618519.3203+1.0%#540 of 2,229
7Glenn County, CA591717.3219−2.6%#610 of 2,229
8Tulare County, CA5634724.2163+2.4%#775 of 2,229
9Madera County, CA5613229.1140+7.4%#787 of 2,229
10San Joaquin County, CA5486835.4124+5.5%#882 of 2,229
34Shasta County, CA3729140.998−0.3%#1,799 of 2,229

Other business types in Shasta County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Shasta County, CA?

Shasta County has 291 real estate businesses on map listings as of September 2026. 22 of them (8%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 133 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 7.3% from 2019. Official counts also show 726 one-person businesses without payroll.

How much do households in Shasta County, CA spend on rent and homeowner costs?

About $1.2B a year, or $17,425 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). For the 291 real estate businesses on map listings, housing spending per office is 2% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 71,232 households in Shasta County and national spending patterns by income.

How does Shasta County, CA compare with the U.S. for real estate businesses?

Shasta County has 40.9 real estate businesses per 10,000 households, 6% above the U.S. rate of 38.5. The index of housing spending per office is 98, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Shasta County would have about 287, against 291 on map listings. There is one business with payroll in the industry for every 536 households, against one for every 414 across the U.S. The official count rose 7.3% from 2019 to 2023, against +15.8% for the U.S.

How fast is Shasta County, CA growing?

Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shasta County scores 37 for real estate businesses (lower middle), #1,799 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Shasta County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Shasta County

Screening a site or an acquisition in Shasta County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.