Metro area profile · California
Redding, CA metro area market data
Population, household spending and competition for 56 business types in the Redding metro area, each scored against other metro areas.
- Population, 2025
- 181,648
- −0.3% since 2020
- Households
- 71,232
- Median household income
- $72,636
- +32.9% vs. 2015–2019, before inflation
- Median home value
- $366,400
- Jobs located here
- 65,820
- Highest market score
- 69
- Funeral homes, #76 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Redding metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Redding metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 181,648 people live in the Redding metro area, in 71,232 households. Between 2020 and 2025, the population of the Redding metro area declined 0.3%, against +3.1% for the U.S. The median household income in the Redding metro area is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Redding metro area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
The highest Groundwork market scores in the Redding metro area are for funeral homes (69), fast food and sandwich shops (59) and martial arts and dance studios (58). The Redding metro area ranks #76 of 377 scored metro areas for funeral homes.
The Redding metro area is made up of one county, Shasta County. For its number of households, the Redding metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (twice the U.S. rate) and the fewest for bakeries and dessert shops (36% below the U.S. rate).
All 56 business types in the Redding metro area
Highest Groundwork market score first. Each score compares the Redding metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 69 | #76 of 377 | 10 | 1.4 | $1.2M | 175 | 7 |
| Fast food and sandwich shops | 59 | #138 of 387 | 79 | 11.1 | $3.4M | 112 | 130 |
| Martial arts and dance studios | 58 | #117 of 387 | 37 | 5.2 | $2M | 98 | 12 |
| Child care and preschools | 58 | #133 of 387 | 36 | 5.1 | $1.3M | 125 | 47 |
| Bakeries and dessert shops | 56 | #144 of 387 | 45 | 6.3 | $6M | 145 | 49 |
| Gyms, studios and classes | 53 | #151 of 387 | 108 | 15.2 | $680K | 103 | 42 |
| Real estate agents and brokers | 51 | #175 of 387 | 197 | 27.7 | Index only | 116 | 62 |
| Barbershops | 50 | #192 of 387 | 32 | 4.5 | $2.2M | 115 | Under 3 |
| Clothing and shoe stores | 48 | #213 of 387 | 88 | 12.4 | $1.4M | 111 | 44 |
| Hair salons | 47 | #219 of 387 | 181 | 25.4 | $382K | 89 | 23 |
| Pizza | 46 | #227 of 387 | 58 | 8.1 | $4.6M | 91 | 130 |
| Convenience stores | 46 | #228 of 387 | 63 | 8.8 | $6.7M | 85 | 10 |
| Clothing, shoes and laundry | 46 | #231 of 387 | 133 | 18.7 | $933K | 106 | 47 |
| Gyms | 46 | #232 of 387 | 56 | 7.9 | $1.3M | 101 | 30 |
| Yoga, Pilates and fitness studios | 45 | #212 of 347 | 15 | 2.1 | $4.9M | 121 | 30 |
| Restaurants and cafes | 45 | #218 of 387 | 693 | 97.3 | $389K | 105 | 319 |
| Real estate | 44 | #243 of 387 | 291 | 40.9 | Index only | 98 | 133 |
| Salons, barbers and spas | 44 | #260 of 387 | 354 | 49.7 | $195K | 92 | 59 |
| Car washes and detailing | 42 | #263 of 387 | 37 | 5.2 | $2.1M | 83 | 12 |
| Collision repair and body shops | 41 | #254 of 381 | 23 | 3.2 | $3.4M | 109 | 24 |
| Sit-down restaurants | 41 | #268 of 387 | 376 | 52.8 | $717K | 108 | 139 |
| Grocery and convenience stores | 38 | #278 of 387 | 130 | 18.3 | $3.2M | 95 | 50 |
| Primary care and pediatrics | 38 | #280 of 387 | 47 | 6.6 | $1.9M | 106 | 142 |
| Landscaping and lawn care | 37 | #264 of 385 | 41 | 5.8 | $2.2M | 75 | 65 |
| Oil change and quick lube | 36 | #220 of 290 | 9 | 1.3 | $8.6M | 63 | 6 |
| Property management | 36 | #307 of 374 | 31 | 4.4 | Index only | 72 | 36 |
| Doctors, dentists and clinics | 36 | #310 of 387 | 596 | 83.7 | $149K | 98 | 286 |
| Spas and skin care | 36 | #323 of 387 | 91 | 12.8 | $760K | 87 | 15 |
| Nail salons | 36 | #332 of 387 | 41 | 5.8 | $1.7M | 101 | 20 |
| Tire shops | 35 | #289 of 386 | 34 | 4.8 | $2.3M | 91 | 20 |
| Veterinarians | 35 | #296 of 384 | 32 | 4.5 | $2.1M | 77 | 22 |
| Dentists and orthodontists | 34 | #324 of 387 | 97 | 13.6 | $916K | 93 | 64 |
| Insurance agencies | 33 | #289 of 387 | 125 | 17.5 | $1.1M | 89 | 74 |
| Pet grooming and boarding | 32 | #319 of 386 | 43 | 6.0 | $1.6M | 61 | 16 |
| Electricians | 31 | #342 of 383 | 19 | 2.7 | $10.2M | 85 | 64 |
| Pet businesses | 30 | #336 of 387 | 115 | 16.1 | $581K | 66 | 45 |
| House cleaning | 30 | #338 of 375 | 23 | 3.2 | $3.9M | 61 | 32 |
| Chiropractors | 30 | #346 of 386 | 49 | 6.9 | $1.8M | 76 | 25 |
| Auto repair shops | 29 | #338 of 387 | 203 | 28.5 | $381K | 86 | 107 |
| Lawn, cleaning and pest control | 29 | #343 of 387 | 77 | 10.8 | $1.2M | 70 | 112 |
| Grocery stores | 28 | #331 of 387 | 46 | 6.5 | $9.1M | 98 | 40 |
| Auto repair and car care | 27 | #342 of 387 | 350 | 49.1 | $221K | 82 | 149 |
| Pet stores | 26 | #350 of 382 | 26 | 3.7 | $2.6M | 57 | 7 |
| Physical therapy | 26 | #355 of 386 | 50 | 7.0 | $1.8M | 74 | 35 |
| Roofing and gutters | 26 | #358 of 381 | 29 | 4.1 | $6.7M | 79 | 30 |
| Coffee shops and cafes | 25 | #365 of 387 | 104 | 14.6 | $2.6M | 70 | 49 |
| Optometrists and eye care | 24 | #364 of 386 | 37 | 5.2 | $2.4M | 77 | 16 |
| Pest control | 22 | #331 of 345 | 13 | 1.8 | $6.9M | 68 | 15 |
| Gas stations | 22 | #358 of 387 | 121 | 17.0 | $1.6M | 68 | 95 |
| Mortgage brokers and lenders | 22 | #371 of 373 | 62 | 8.7 | Index only | 51 | 23 |
| HVAC and plumbing | 22 | #377 of 387 | 66 | 9.3 | $2.9M | 62 | 68 |
| Home repair trades | 21 | #382 of 387 | 114 | 16.0 | $1.7M | 70 | 162 |
| Laundromats | 14 | #355 of 364 | 15 | 2.1 | $8.3M | 66 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $41.4M | 264 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $29.6M | 121 | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.1 | Index only | Too few | 4 |
Household spending in the Redding metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.4M | $1,086 | 113 |
| Gasoline and other fuels | $197.4M | $2,771 | 107 |
| Food away from home | $269.5M | $3,784 | 93 |
| Groceries | $420.1M | $5,897 | 93 |
| Personal care products and services | $69.1M | $971 | 97 |
| Child care and other personal services | $45.1M | $633 | 109 |
| Memberships, classes and admissions | $73.5M | $1,032 | 105 |
| Medical and dental services | $88.9M | $1,247 | 97 |
| Pets | $66.8M | $938 | 103 |
| Clothing, shoes and related services | $124.1M | $1,742 | 85 |
| Vehicle insurance | $139.5M | $1,958 | 100 |
| Home repairs, maintenance and insurance | $194.7M | $2,733 | 91 |
| Lawn care, cleaning and other household services | $90.3M | $1,268 | 90 |
| Rent and homeowner costs | $1.2B | $17,425 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Redding metro area
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Redding metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Redding metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Redding metro area 1
- Shasta County, CA181,436 people
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- Stockton-Lodi, CA metro area797,334 people
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Questions
How fast is the Redding, CA metro area growing?
Population estimates put the Redding metro area at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. Against the 2015–2019 survey, median household income rose 32.9%, before inflation.
How much do households in the Redding, CA metro area spend?
Households in the Redding metro area spend about $1.2B a year on rent and homeowner costs, $420.1M on groceries and $269.5M on food away from home. Relative to the U.S., household spending in the Redding metro area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Which business types have the highest market scores in the Redding, CA metro area?
Of the business types scored in the Redding metro area, funeral homes (69), fast food and sandwich shops (59) and martial arts and dance studios (58) have the highest Groundwork market scores. For funeral homes, that ranks #76 of 377 scored metro areas.
How does the Redding, CA metro area compare with the U.S.?
Median household income in the Redding metro area is $72,636, 10% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $366,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (twice the U.S. rate) and lowest for bakeries and dessert shops (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Redding metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Redding metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Redding metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Redding metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.