Groceries and convenience · County · California
Grocery stores in Shasta County, CA
How Shasta County, CA compares with other counties and the U.S. for grocery stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,168 of 2,070 scored counties
#21 of 55 scored counties in California
- Listings
- 46
- 17 chain locations (37%)
- Official establishments
- 40
- +11.1% since 2019
- Household spending a year
- $420.1M
- On groceries · $5,897 a household
- Spending per listing
- $9.1M
- 2% below the U.S.
- Listings per 10k households
- 6.5
- 4% below the U.S.
- Population, 2025
- 181,648
- −0.3% since 2020
See the grocery stores around any address in Shasta County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Shasta County comes to about $420.1M a year: $5,897 per household, 7% below the U.S. average. That is about $9.1M of household spending for each store on map listings, 2% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
There are 46 grocery stores on map listings in Shasta County as of September 2026. Of those, 17 are chain locations, or 37%, against 37% across the U.S. Per 10,000 households, that is 6.5, 4% below the U.S. rate of 6.8.
In 2023, official counts showed 40 businesses with payroll in Shasta County classed as supermarkets and grocery stores, up 11.1% from 2019. That is one for every 1,781 households, against one for every 2,053 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.5M have gone to businesses classed as supermarkets and grocery stores in Shasta County.
Population estimates put the population change in Shasta County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Shasta County scores 45 (lower middle) on the Groundwork market score for grocery stores, ranking #1,168 of 2,070 scored counties and #21 of 55 scored counties in California.
How Shasta County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shasta County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 7.2 | 6.8 |
| Spending per listing | $9.1M | $9.1M | $9.3M |
| Households per official establishment | 1,781 | 1,684 | 2,053 |
| Official establishment growth, 2019–2023 | +11.1% | +4.0% | 0.0% |
| Population growth, 2020–2025 | −0.3% | −0.4% | +3.1% |
| Spending per household on groceries | $5,897 | $6,548 | $6,319 |
| Median household income | $72,636 | $99,122 | $80,734 |
| Groundwork market score | 45 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 40+11.1% over the period
- Employees, 2023
- 1,523
- Annual payroll, 2023
- $52.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4617 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.5M
SBA-backed loans to businesses classed as supermarkets and grocery stores in Shasta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shasta County
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shasta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across California
Every California market ranked →The highest-scoring counties in California for grocery stores, numbered among those based in California, with Shasta County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Placer County, CA | 80 | 74 | 4.7 | $14.6M | +8.9% | #184 of 2,070 |
| 2El Dorado County, CA | 69 | 38 | 5.0 | $13.5M | +0.6% | #427 of 2,070 |
| 3Solano County, CA | 66 | 77 | 4.9 | $13.4M | +0.6% | #498 of 2,070 |
| 4Riverside County, CA | 66 | 464 | 6.0 | $10.6M | +5.0% | #513 of 2,070 |
| 5Contra Costa County, CA | 63 | 242 | 5.8 | $12.1M | +0.3% | #588 of 2,070 |
| 6Santa Clara County, CA | 62 | 404 | 6.1 | $12.3M | −0.9% | #609 of 2,070 |
| 7Orange County, CA | 62 | 619 | 5.7 | $12M | −1.1% | #610 of 2,070 |
| 8San Diego County, CA | 61 | 657 | 5.6 | $11.9M | −0.6% | #643 of 2,070 |
| 9San Benito County, CA | 60 | 19 | 9.2 | $7.4M | +8.6% | #693 of 2,070 |
| 10Calaveras County, CA | 56 | 11 | 6.0 | $10.3M | +2.8% | #802 of 2,070 |
| 21Shasta County, CA | 45 | 46 | 6.5 | $9.1M | −0.3% | #1,168 of 2,070 |
Other business types in Shasta County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores53
- Grocery stores45
- Convenience stores62
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Shasta County, CA?
As of September 2026, map listings count 46 grocery stores in Shasta County. 17 of them (37%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 40 businesses with payroll classed as supermarkets and grocery stores in 2023, up 11.1% from 2019.
How much do households in Shasta County, CA spend on groceries?
About $420.1M a year, or $5,897 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 46 grocery stores on map listings, it comes to $9.1M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 71,232 households in Shasta County and national spending patterns by income.
How does Shasta County, CA compare with the U.S. for grocery stores?
Shasta County has 6.5 grocery stores per 10,000 households, 4% below the U.S. rate of 6.8. Spending per store is $9.1M, 2% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Shasta County would have about 45, against 46 on map listings. There is one business with payroll in the industry for every 1,781 households, against one for every 2,053 across the U.S. The official count rose 11.1% from 2019 to 2023, against 0.0% for the U.S.
How fast is Shasta County, CA growing?
Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shasta County scores 45 for grocery stores (lower middle), #1,168 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shasta County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Shasta County
Screening a site or an acquisition in Shasta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.