County profile · California
Santa Clara County, CA market data
Population, household spending and competition for 56 business types in Santa Clara County, each scored against other counties.
- Population, 2025
- 1,914,391
- −0.9% since 2020
- Households
- 659,353
- Median household income
- $164,281
- +32.4% vs. 2015–2019, before inflation
- Median home value
- $1,490,600
- Jobs located here
- 1,140,081
- Highest market score
- 82
- Home inspectors, #7 of 415 scored counties
A site report maps the competitors on map listings around any address in Santa Clara County by name and distance, and the households and spending within reach. Or open the report at the center of Santa Clara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,914,391 people live in Santa Clara County, in 659,353 households. Population estimates put the population change in Santa Clara County from 2020 to 2025 at −0.9%, against +3.1% for the U.S. The median household income in Santa Clara County is $164,281 a year, twice the U.S. median of $80,734. That rose 32.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Santa Clara County spend the most on child care and other personal services (an index of 228, where 100 is the U.S. average) and the least on vehicle insurance (98).
The highest Groundwork market scores in Santa Clara County are for home inspectors (82), pet grooming and boarding businesses (80) and veterinarians (80). Santa Clara County ranks #7 of 415 scored counties for home inspectors.
Santa Clara County is part of the San Jose-Sunnyvale-Santa Clara metro area. For its number of households, Santa Clara County has the most map listings, relative to the U.S., for dentists and orthodontists (82% above the U.S. rate) and the fewest for funeral homes (67% below the U.S. rate).
All 56 business types in Santa Clara County
Highest Groundwork market score first. Each score compares Santa Clara County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home inspectors | 82 | #7 of 415 | 16 | 0.2 | Index only | 380 | 16 |
| Pet grooming and boarding | 80 | #57 of 1,461 | 154 | 2.3 | $6.4M | 250 | 92 |
| Veterinarians | 80 | #84 of 1,485 | 178 | 2.7 | $5.5M | 203 | 125 |
| Convenience stores | 79 | #181 of 2,261 | 304 | 4.6 | $16.4M | 208 | 122 |
| Car washes and detailing | 78 | #73 of 1,451 | 152 | 2.3 | $5.2M | 208 | 74 |
| Pet businesses | 78 | #98 of 2,200 | 471 | 7.1 | $2.1M | 237 | 262 |
| Pet stores | 77 | #74 of 974 | 94 | 1.4 | $10.4M | 231 | 45 |
| Urgent care and walk-in clinics | 76 | #20 of 325 | 34 | 0.5 | $35.3M | 144 | 30 |
| Tire shops | 76 | #149 of 1,530 | 181 | 2.7 | $4.4M | 176 | 84 |
| Oil change and quick lube | 75 | #32 of 479 | 28 | 0.4 | $28.4M | 207 | 37 |
| Funeral homes | 75 | #126 of 1,472 | 48 | 0.7 | $2.1M | 306 | 32 |
| Barbershops | 75 | #132 of 1,356 | 237 | 3.6 | $4M | 212 | 34 |
| Pest control | 74 | #57 of 699 | 66 | 1.0 | $18.8M | 184 | 63 |
| Landscaping and lawn care | 74 | #148 of 1,493 | 208 | 3.2 | $6M | 203 | 508 |
| HVAC and plumbing | 72 | #165 of 1,707 | 388 | 5.9 | $7M | 148 | 512 |
| Roofing and gutters | 70 | #154 of 1,177 | 139 | 2.1 | $19.6M | 232 | 141 |
| Grocery and convenience stores | 70 | #427 of 2,402 | 924 | 14.0 | $5.4M | 159 | 460 |
| Physical therapy | 69 | #232 of 1,422 | 262 | 4.0 | $4.6M | 190 | 247 |
| Electricians | 68 | #186 of 1,160 | 134 | 2.0 | $20.3M | 169 | 480 |
| Home repair trades | 68 | #256 of 2,057 | 661 | 10.0 | $4.1M | 170 | 1,133 |
| Gas stations | 68 | #451 of 2,358 | 457 | 6.9 | $4M | 166 | 333 |
| Lawn, cleaning and pest control | 66 | #308 of 1,771 | 454 | 6.9 | $2.7M | 163 | 1,017 |
| Auto repair and car care | 66 | #491 of 2,401 | 2,134 | 32.4 | $373K | 139 | 975 |
| Gyms | 62 | #443 of 1,792 | 522 | 7.9 | $2.7M | 208 | 309 |
| Pizza | 62 | #569 of 2,090 | 439 | 6.7 | $8.7M | 171 | 1,609 |
| Grocery stores | 62 | #609 of 2,070 | 404 | 6.1 | $12.3M | 133 | 338 |
| Collision repair and body shops | 61 | #410 of 1,327 | 214 | 3.2 | $3.7M | 121 | 186 |
| Fast food and sandwich shops | 61 | #670 of 2,222 | 756 | 11.5 | $5M | 165 | 1,609 |
| Auto repair shops | 61 | #688 of 2,378 | 1,449 | 22.0 | $549K | 123 | 727 |
| Gyms, studios and classes | 60 | #572 of 2,088 | 1,189 | 18.0 | $1.2M | 180 | 686 |
| Yoga, Pilates and fitness studios | 58 | #225 of 777 | 211 | 3.2 | $6.7M | 165 | 309 |
| Martial arts and dance studios | 58 | #425 of 1,334 | 456 | 6.9 | $3.1M | 154 | 377 |
| Child care and preschools | 56 | #647 of 1,611 | 668 | 10.1 | $1.3M | 130 | 803 |
| Laundromats | 55 | #322 of 785 | 124 | 1.9 | $14.2M | 113 | 61 |
| Chiropractors | 55 | #588 of 1,490 | 471 | 7.1 | $2.5M | 106 | 246 |
| House cleaning | 54 | #328 of 847 | 180 | 2.7 | $6.9M | 108 | 446 |
| Mortgage brokers and lenders | 54 | #351 of 887 | 330 | 5.0 | Index only | 124 | 137 |
| Primary care and pediatrics | 54 | #705 of 1,656 | 528 | 8.0 | $2.3M | 128 | 1,210 |
| Hair salons | 54 | #943 of 2,339 | 1,675 | 25.4 | $565K | 131 | 625 |
| Clothing and shoe stores | 53 | #923 of 2,087 | 1,000 | 15.2 | $1.8M | 138 | 612 |
| Nail salons | 51 | #652 of 1,328 | 425 | 6.4 | $2.2M | 133 | 328 |
| Bakeries and dessert shops | 51 | #880 of 1,889 | 728 | 11.0 | $5.2M | 126 | 834 |
| Restaurants and cafes | 51 | #1,122 of 2,405 | 8,564 | 129.9 | $445K | 120 | 4,104 |
| Optometrists and eye care | 50 | #674 of 1,302 | 357 | 5.4 | $3.4M | 107 | 183 |
| Property management | 49 | #454 of 910 | 231 | 3.5 | Index only | 124 | 666 |
| Salons, barbers and spas | 49 | #1,205 of 2,385 | 3,275 | 49.7 | $289K | 136 | 1,206 |
| Spas and skin care | 48 | #953 of 1,769 | 851 | 12.9 | $1.1M | 127 | 214 |
| Clothing, shoes and laundry | 48 | #1,192 of 2,210 | 1,561 | 23.7 | $1.1M | 128 | 756 |
| Dry cleaners | 47 | #291 of 507 | 122 | 1.9 | $14.4M | 92 | 83 |
| Sit-down restaurants | 45 | #1,414 of 2,405 | 5,287 | 80.2 | $722K | 109 | 1,703 |
| Coffee shops and cafes | 40 | #1,378 of 2,063 | 1,091 | 16.5 | $3.5M | 94 | 764 |
| Doctors, dentists and clinics | 40 | #1,666 of 2,394 | 6,553 | 99.4 | $183K | 120 | 3,464 |
| Insurance agencies | 38 | #1,539 of 2,272 | 1,077 | 16.3 | $1.2M | 93 | 562 |
| Real estate agents and brokers | 38 | #1,687 of 2,176 | 2,640 | 40.0 | Index only | 111 | 1,139 |
| Real estate | 37 | #1,786 of 2,229 | 3,217 | 48.8 | Index only | 115 | 2,124 |
| Dentists and orthodontists | 27 | #1,719 of 1,886 | 1,575 | 23.9 | $761K | 77 | 1,548 |
Household spending in Santa Clara County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $795.4M | $1,206 | 126 |
| Gasoline and other fuels | $1.8B | $2,749 | 106 |
| Food away from home | $3.8B | $5,786 | 142 |
| Groceries | $5B | $7,547 | 119 |
| Personal care products and services | $946.1M | $1,435 | 143 |
| Child care and other personal services | $873.4M | $1,325 | 228 |
| Memberships, classes and admissions | $1.4B | $2,145 | 218 |
| Medical and dental services | $1.2B | $1,818 | 141 |
| Pets | $981.7M | $1,489 | 164 |
| Clothing, shoes and related services | $1.8B | $2,667 | 130 |
| Vehicle insurance | $1.3B | $1,910 | 98 |
| Home repairs, maintenance and insurance | $2.7B | $4,131 | 137 |
| Lawn care, cleaning and other household services | $1.2B | $1,878 | 133 |
| Rent and homeowner costs | $16B | $24,229 | 145 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Santa Clara County
- Population, 2025 estimate
- 1,914,391−0.9% since 2020
- Households
- 659,353
- Median age
- 39.6
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 1,291 sq. mi.
- People per square mile
- 1,473
- Median household income
- $164,281+32.4% vs. 2015–2019, before inflation
- Average household income
- $227,008
- Median home value
- $1,490,600
- Jobs located here
- 1,140,081
- Daytime population
- 2,082,732Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Clara County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Santa Clara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Santa Clara County, CA growing?
Population estimates put Santa Clara County at 1,914,391 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 659,353 households. Against the 2015–2019 survey, median household income rose 32.4%, before inflation.
How much do households in Santa Clara County, CA spend?
Households in Santa Clara County spend about $16B a year on rent and homeowner costs, $5B on groceries and $3.8B on food away from home. Relative to the U.S., household spending in Santa Clara County runs highest on child care and other personal services (an index of 228, where 100 is the U.S. average) and lowest on vehicle insurance (98).
Which business types have the highest market scores in Santa Clara County, CA?
Of the business types scored in Santa Clara County, home inspectors (82), pet grooming and boarding businesses (80) and veterinarians (80) have the highest Groundwork market scores. For home inspectors, that ranks #7 of 415 scored counties.
How does Santa Clara County, CA compare with the U.S.?
Median household income in Santa Clara County is $164,281, twice the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,490,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for dentists and orthodontists (82% above the U.S. rate) and lowest for funeral homes (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Santa Clara County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Clara County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in Santa Clara County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Clara County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.