County profile · California
San Benito County, CA market data
Population, household spending and competition for 56 business types in San Benito County, each scored against other counties.
- Population, 2025
- 70,082
- +8.6% since 2020
- Households
- 20,561
- Median household income
- $114,394
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $793,400
- Jobs located here
- 17,302
- Highest market score
- 97
- Gas stations, #1 of 2,358 scored counties
A site report maps the competitors on map listings around any address in San Benito County by name and distance, and the households and spending within reach. Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 70,082 people live in San Benito County, in 20,561 households. Population estimates show San Benito County grew 8.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in San Benito County is $114,394 a year, 42% above the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in San Benito County spend the most on child care and other personal services (an index of 166, where 100 is the U.S. average) and the least on clothing, shoes and related services (107, still above the U.S.).
The highest Groundwork market scores in San Benito County are for gas stations (97), chiropractors (95) and convenience stores (95). San Benito County ranks #1 of 2,358 scored counties for gas stations.
San Benito County is part of the San Jose-Sunnyvale-Santa Clara metro area. For its number of households, San Benito County has the most map listings, relative to the U.S., for collision repair and body shops (58% above the U.S. rate) and the fewest for medical and dental practices (51% below the U.S. rate).
All 56 business types in San Benito County
Highest Groundwork market score first. Each score compares San Benito County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 97 | #1 of 2,358 | 8 | 3.9 | $9M | 379 | 10 |
| Chiropractors | 95 | #3 of 1,490 | 5 | 2.4 | $6.4M | 267 | 3 |
| Convenience stores | 95 | #8 of 2,261 | 9 | 4.4 | $15.7M | 199 | Under 3 |
| Physical therapy | 94 | #2 of 1,422 | 7 | 3.4 | $4.6M | 190 | 3 |
| Optometrists and eye care | 93 | #1 of 1,302 | 6 | 2.9 | $5.3M | 170 | Under 3 |
| Veterinarians | 92 | #5 of 1,485 | 6 | 2.9 | $4.2M | 156 | 4 |
| Pet businesses | 90 | #6 of 2,200 | 22 | 10.7 | $1.2M | 132 | 7 |
| Car washes and detailing | 89 | #9 of 1,451 | 6 | 2.9 | $5M | 197 | 3 |
| Pet grooming and boarding | 89 | #10 of 1,461 | 8 | 3.9 | $3.2M | 125 | 3 |
| Barbershops | 89 | #21 of 1,356 | 8 | 3.9 | $3.2M | 167 | Under 3 |
| Gyms | 84 | #37 of 1,792 | 9 | 4.4 | $3.6M | 274 | 6 |
| Spas and skin care | 84 | #41 of 1,769 | 18 | 8.8 | $1.4M | 160 | Under 3 |
| Pizza | 82 | #56 of 2,090 | 14 | 6.8 | $7.2M | 142 | 38 |
| Primary care and pediatrics | 82 | #66 of 1,656 | 8 | 3.9 | $4M | 224 | 25 |
| Fast food and sandwich shops | 82 | #95 of 2,222 | 21 | 10.2 | $4.8M | 157 | 38 |
| Clothing and shoe stores | 81 | #146 of 2,087 | 22 | 10.7 | $2.1M | 162 | 7 |
| Doctors, dentists and clinics | 80 | #104 of 2,394 | 86 | 41.8 | $372K | 244 | 49 |
| Auto repair shops | 80 | #117 of 2,378 | 47 | 22.9 | $633K | 142 | 23 |
| Grocery and convenience stores | 80 | #188 of 2,402 | 38 | 18.5 | $3.7M | 110 | 12 |
| Yoga, Pilates and fitness studios | 78 | #30 of 777 | 6 | 2.9 | $5.4M | 132 | 6 |
| Gyms, studios and classes | 78 | #86 of 2,088 | 25 | 12.2 | $1.3M | 194 | 13 |
| Martial arts and dance studios | 77 | #66 of 1,334 | 10 | 4.9 | $3.2M | 159 | 7 |
| Auto repair and car care | 77 | #181 of 2,401 | 74 | 36.0 | $402K | 150 | 36 |
| Clothing, shoes and laundry | 75 | #249 of 2,210 | 34 | 16.5 | $1.3M | 151 | 11 |
| Child care and preschools | 73 | #191 of 1,611 | 14 | 6.8 | $1.4M | 141 | 18 |
| Insurance agencies | 73 | #393 of 2,272 | 25 | 12.2 | $2M | 161 | 17 |
| Sit-down restaurants | 72 | #326 of 2,405 | 113 | 55.0 | $891K | 134 | 40 |
| Hair salons | 71 | #266 of 2,339 | 50 | 24.3 | $505K | 117 | 11 |
| Funeral homes | 70 | #239 of 1,472 | 5 | 2.4 | $623K | 92 | Under 3 |
| Restaurants and cafes | 70 | #405 of 2,405 | 209 | 101.6 | $482K | 130 | 99 |
| Roofing and gutters | 69 | #171 of 1,177 | 5 | 2.4 | $14.1M | 167 | 10 |
| Nail salons | 67 | #209 of 1,328 | 10 | 4.9 | $2.5M | 151 | 10 |
| Landscaping and lawn care | 67 | #308 of 1,493 | 12 | 5.8 | $2.7M | 92 | 22 |
| Dentists and orthodontists | 67 | #361 of 1,886 | 24 | 11.7 | $1.3M | 135 | 18 |
| Salons, barbers and spas | 67 | #391 of 2,385 | 87 | 42.3 | $290K | 136 | 23 |
| Collision repair and body shops | 65 | #326 of 1,327 | 10 | 4.9 | $3M | 97 | 7 |
| Tire shops | 65 | #403 of 1,530 | 10 | 4.9 | $3M | 119 | 8 |
| Coffee shops and cafes | 63 | #503 of 2,063 | 22 | 10.7 | $4.6M | 124 | 21 |
| Bakeries and dessert shops | 62 | #471 of 1,889 | 20 | 9.7 | $5M | 121 | 24 |
| House cleaning | 61 | #232 of 847 | 7 | 3.4 | $4.6M | 73 | 9 |
| HVAC and plumbing | 61 | #460 of 1,707 | 14 | 6.8 | $5M | 106 | 35 |
| Lawn, cleaning and pest control | 61 | #473 of 1,771 | 21 | 10.2 | $1.5M | 92 | 36 |
| Home repair trades | 60 | #583 of 2,057 | 28 | 13.6 | $2.5M | 104 | 69 |
| Grocery stores | 60 | #693 of 2,070 | 19 | 9.2 | $7.4M | 80 | 10 |
| Mortgage brokers and lenders | 59 | #271 of 887 | 11 | 5.3 | Index only | 101 | 5 |
| Real estate agents and brokers | 53 | #913 of 2,176 | 85 | 41.3 | Index only | 93 | 20 |
| Real estate | 51 | #1,050 of 2,229 | 100 | 48.6 | Index only | 100 | 43 |
| Electricians | 49 | #626 of 1,160 | 9 | 4.4 | $7.8M | 65 | 24 |
| Laundromats | Not scored | Not scored | 4 | 1.9 | $11.3M | 91 | 4 |
| Property management | Not scored | Not scored | 4 | 1.9 | Index only | 195 | 11 |
| Pet stores | Not scored | Not scored | 3 | 1.5 | $8.5M | 187 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $16.2M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $45.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $29.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in San Benito County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.8M | $1,448 | 151 |
| Gasoline and other fuels | $72.3M | $3,518 | 136 |
| Food away from home | $100.7M | $4,897 | 120 |
| Groceries | $141.3M | $6,874 | 109 |
| Personal care products and services | $25.2M | $1,227 | 122 |
| Child care and other personal services | $19.8M | $963 | 166 |
| Memberships, classes and admissions | $32.1M | $1,563 | 159 |
| Medical and dental services | $32M | $1,554 | 121 |
| Pets | $25.4M | $1,236 | 136 |
| Clothing, shoes and related services | $45.3M | $2,205 | 107 |
| Vehicle insurance | $50.6M | $2,460 | 126 |
| Home repairs, maintenance and insurance | $70.6M | $3,433 | 114 |
| Lawn care, cleaning and other household services | $32.5M | $1,580 | 112 |
| Rent and homeowner costs | $432.6M | $21,038 | 126 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in San Benito County
- Population, 2025 estimate
- 70,082+8.6% since 2020
- Households
- 20,561
- Median age
- 36.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.5
- Land area
- 1,389 sq. mi.
- People per square mile
- 48
- Median household income
- $114,394+31.6% vs. 2015–2019, before inflation
- Average household income
- $143,684
- Median home value
- $793,400
- Jobs located here
- 17,302
- Daytime population
- 57,797Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Benito County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is San Benito County, CA growing?
Population estimates put San Benito County at 70,082 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 20,561 households. Against the 2015–2019 survey, median household income rose 31.6%, before inflation.
How much do households in San Benito County, CA spend?
Households in San Benito County spend about $432.6M a year on rent and homeowner costs, $141.3M on groceries and $100.7M on food away from home. Relative to the U.S., household spending in San Benito County runs highest on child care and other personal services (an index of 166, where 100 is the U.S. average) and lowest on clothing, shoes and related services (107, still above the U.S.).
Which business types have the highest market scores in San Benito County, CA?
Of the business types scored in San Benito County, gas stations (97), chiropractors (95) and convenience stores (95) have the highest Groundwork market scores. For gas stations, that ranks #1 of 2,358 scored counties.
How does San Benito County, CA compare with the U.S.?
Median household income in San Benito County is $114,394, 42% above the U.S. median of $80,734. The population rose 8.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $793,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (58% above the U.S. rate) and lowest for medical and dental practices (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in San Benito County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Benito County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in San Benito County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Benito County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.