Groundwork

Pets · Metro area · California

Pet businesses in the San Jose-Sunnyvale-Santa Clara, CA metro area

The pet businesses in the San Jose-Sunnyvale-Santa Clara, CA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 80 out of 100: High

Ranked #13 of 387 scored metro areas
#5 of 25 scored metro areas based in California

Listings
493
119 chain locations (24%)
Official establishments
270
+2.3% since 2019
Household spending a year
$1B
On pets · $1,481 a household
Spending per listing
$2M
2.3 times the U.S.
Listings per 10k households
7.3
30% below the U.S.
Population, 2025
1,984,473
−0.6% since 2020

See the pet businesses around any address in the San Jose-Sunnyvale-Santa Clara metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The San Jose-Sunnyvale-Santa Clara metro area scores 80 (high) on the Groundwork market score for pet businesses, ranking #13 of 387 scored metro areas and #5 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for pet businesses.

Map listings as of September 2026 show 493 pet businesses in the San Jose-Sunnyvale-Santa Clara metro area. Chain locations make up 24% of them, against 17% across the U.S. Per 10,000 households, that is 7.3, 30% below the U.S. rate of 10.4.

Household spending on pets in the San Jose-Sunnyvale-Santa Clara metro area comes to about $1B a year: $1,481 per household, 63% above the U.S. average. That is about $2M of household spending for each business on map listings, 2.3 times the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the San Jose-Sunnyvale-Santa Clara metro area was 270 in 2023, up 2.3% from 2019. That is one for every 2,518 households, against one for every 1,852 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $17.6M have gone to businesses classed as pet care, veterinarians and pet stores in the San Jose-Sunnyvale-Santa Clara metro area. Population estimates show the San Jose-Sunnyvale-Santa Clara metro area declined 0.6% from 2020 to 2025, against +3.1% for the U.S.

How the San Jose-Sunnyvale-Santa Clara metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in San Jose-Sunnyvale-Santa Clara, CA metro area compared with California and the U.S.
MeasureSan Jose-Sunnyvale-Santa Clara metro areaCaliforniaU.S.
Listings per 10k households7.39.310.4
Spending per listing$2M$1.2M$878K
Households per official establishment2,5181,8751,852
Official establishment growth, 2019–2023+2.3%+11.6%+11.4%
Population growth, 2020–2025−0.6%−0.4%+3.1%
Spending per household on pets$1,481$1,149$909
Median household income$162,111$99,122$80,734
Groundwork market score8068

Official counts and lending

Businesses

Official establishments, 2019 to 2023
270+2.3% over the period
Employees, 2023
3,108
Annual payroll, 2023
$167.6M
One-person businesses, 2023
937Businesses with no payroll
Map listings, September 2026
493119 chain locations
Listings at the U.S. rate for this spending
1,147The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$17.6M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the San Jose-Sunnyvale-Santa Clara metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the San Jose-Sunnyvale-Santa Clara metro area

Population, 2025 estimate
1,984,473−0.6% since 2020
Households
679,914
Median age
39.5
Homes lived in by their owners
55%
Vehicles per household
1.9
Land area
2,680 sq. mi.
People per square mile
735
Median household income
$162,111+32.4% vs. 2015–2019, before inflation
Average household income
$224,488
Median home value
$1,447,800
Jobs located here
1,157,383
Daytime population
2,140,529Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the San Jose-Sunnyvale-Santa Clara metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across California

Every California market ranked →

The highest-scoring metro areas in California for pet businesses, numbered among those based in California, with the San Jose-Sunnyvale-Santa Clara metro area marked.

Top metro areas in California

Metro areas in California ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stockton-Lodi, CA881877.6$1.4M+5.5%#2 of 387
2Fresno, CA842597.0$1.4M+3.2%#6 of 387
3Merced, CA82687.9$1.1M+5.1%#10 of 387
4Riverside-San Bernardino-Ontario, CA811,3619.4$1.1M+3.5%#12 of 387
5San Jose-Sunnyvale-Santa Clara, CA804937.3$2M−0.6%#13 of 387
6Visalia, CA801067.4$1.2M+2.4%#15 of 387
7Bakersfield-Delano, CA802288.0$1.1M+2.3%#16 of 387
8Hanford-Corcoran, CA79255.7$1.6M+1.0%#17 of 387
9Yuba City, CA776310.2$949K+3.3%#23 of 387
10Sacramento-Roseville-Folsom, CA768389.5$1.2M+3.2%#25 of 387

Other business types in the San Jose-Sunnyvale-Santa Clara metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the San Jose-Sunnyvale-Santa Clara, CA metro area?

There are 493 pet businesses on map listings in the San Jose-Sunnyvale-Santa Clara metro area as of September 2026. 119 of them (24%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 270 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 2.3% from 2019. Another 937 one-person businesses have no payroll, by official counts.

How much do households in the San Jose-Sunnyvale-Santa Clara, CA metro area spend on pets?

About $1B a year, or $1,481 per household. That is 63% above the U.S. average (an index of 163, where 100 is the U.S. average). Spread across the 493 pet businesses on map listings, it comes to $2M per business. It is estimated from the incomes of the 679,914 households in the San Jose-Sunnyvale-Santa Clara metro area and national spending patterns by income.

How does the San Jose-Sunnyvale-Santa Clara, CA metro area compare with the U.S. for pet businesses?

The San Jose-Sunnyvale-Santa Clara metro area has 7.3 pet businesses per 10,000 households, 30% below the U.S. rate of 10.4. Spending per business is $2M, 2.3 times the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the San Jose-Sunnyvale-Santa Clara metro area would have about 1,147, against 493 on map listings. There is one business with payroll in the industry for every 2,518 households, against one for every 1,852 across the U.S. The official count rose 2.3% from 2019 to 2023, against +11.4% for the U.S.

How fast is the San Jose-Sunnyvale-Santa Clara, CA metro area growing?

Population estimates put the San Jose-Sunnyvale-Santa Clara metro area at 1,984,473 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 679,914 households. The median household income in the San Jose-Sunnyvale-Santa Clara metro area is $162,111 a year, twice the U.S. median of $80,734. That rose 32.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Jose-Sunnyvale-Santa Clara metro area scores 80 for pet businesses (high), #13 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the San Jose-Sunnyvale-Santa Clara metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the San Jose-Sunnyvale-Santa Clara metro area

Screening a site or an acquisition in the San Jose-Sunnyvale-Santa Clara metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.