County profile · California
San Francisco County, CA market data
How San Francisco County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 826,079
- −5.6% since 2020
- Households
- 363,970
- Median household income
- $140,970
- +25.4% vs. 2015–2019, before inflation
- Median home value
- $1,394,500
- Jobs located here
- 747,999
- Highest market score
- 80
- Veterinarians, #82 of 1,485 scored counties
A site report maps the competitors on map listings around any address in San Francisco County by name and distance, and the households and spending within reach. Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
San Francisco County has an estimated 826,079 people and 363,970 households. Between 2020 and 2025, the population of San Francisco County declined 5.6%, against +3.1% for the U.S. Median household income in San Francisco County is $140,970, 75% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
Relative to the U.S., household spending in San Francisco County runs highest on child care and other personal services (an index of 207, where 100 is the U.S. average) and lowest on vehicle insurance (54).
Of the business types scored in San Francisco County, veterinarians (80), home inspectors (79) and pest control companies (79) have the highest Groundwork market scores. For veterinarians, that ranks #82 of 1,485 scored counties.
San Francisco County is part of the San Francisco-Oakland-Fremont metro area. Against the U.S., map listings per household run highest for coffee shops and cafes (2.7 times the U.S. rate) and lowest for tire shops (82% below the U.S. rate).
All 56 business types in San Francisco County
Highest Groundwork market score first. Each score compares San Francisco County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 80 | #82 of 1,485 | 54 | 1.5 | $9.3M | 340 | 46 |
| Home inspectors | 79 | #13 of 415 | 9 | 0.2 | Index only | 350 | 8 |
| Pest control | 79 | #27 of 699 | 13 | 0.4 | $48.9M | 478 | 12 |
| Landscaping and lawn care | 79 | #81 of 1,493 | 81 | 2.2 | $7.8M | 268 | 79 |
| HVAC and plumbing | 78 | #73 of 1,707 | 99 | 2.7 | $14M | 295 | 162 |
| Lawn, cleaning and pest control | 76 | #109 of 1,771 | 170 | 4.7 | $3.7M | 223 | 274 |
| Home repair trades | 75 | #97 of 2,057 | 207 | 5.7 | $6.7M | 277 | 390 |
| Convenience stores | 75 | #286 of 2,261 | 150 | 4.1 | $17.4M | 220 | 61 |
| Roofing and gutters | 74 | #100 of 1,177 | 37 | 1.0 | $37.6M | 444 | 52 |
| Urgent care and walk-in clinics | 72 | #34 of 325 | 18 | 0.5 | $34.3M | 140 | 16 |
| Electricians | 72 | #125 of 1,160 | 71 | 2.0 | $19.6M | 163 | 176 |
| Pet businesses | 71 | #238 of 2,200 | 261 | 7.2 | $1.9M | 218 | 157 |
| Barbershops | 70 | #227 of 1,356 | 156 | 4.3 | $3.1M | 165 | 16 |
| Pet stores | 69 | #180 of 974 | 74 | 2.0 | $6.8M | 149 | 28 |
| Pet grooming and boarding | 66 | #313 of 1,461 | 108 | 3.0 | $4.6M | 182 | 83 |
| Funeral homes | 65 | #344 of 1,472 | 25 | 0.7 | $2M | 296 | 9 |
| Mortgage brokers and lenders | 64 | #184 of 887 | 116 | 3.2 | Index only | 183 | 55 |
| Chiropractors | 64 | #347 of 1,490 | 187 | 5.1 | $3.3M | 138 | 96 |
| House cleaning | 63 | #181 of 847 | 76 | 2.1 | $8.4M | 131 | 183 |
| Physical therapy | 62 | #379 of 1,422 | 137 | 3.8 | $4.5M | 188 | 154 |
| Oil change and quick lube | 60 | #150 of 479 | 5 | 0.1 | $47.7M | 347 | 6 |
| Car washes and detailing | 60 | #451 of 1,451 | 40 | 1.1 | $6M | 236 | 15 |
| Tire shops | 60 | #506 of 1,530 | 24 | 0.7 | $9.9M | 397 | 11 |
| Gas stations | 60 | #729 of 2,358 | 106 | 2.9 | $5.2M | 218 | 77 |
| Martial arts and dance studios | 58 | #426 of 1,334 | 230 | 6.3 | $3.1M | 152 | 140 |
| Gyms | 57 | #633 of 1,792 | 336 | 9.2 | $2.1M | 161 | 173 |
| Auto repair and car care | 57 | #864 of 2,401 | 554 | 15.2 | $430K | 160 | 264 |
| Optometrists and eye care | 55 | #546 of 1,302 | 153 | 4.2 | $4M | 129 | 84 |
| Gyms, studios and classes | 54 | #839 of 2,088 | 766 | 21.0 | $918K | 139 | 313 |
| Pizza | 53 | #884 of 2,090 | 284 | 7.8 | $6.9M | 135 | 973 |
| Fast food and sandwich shops | 53 | #1,006 of 2,222 | 449 | 12.3 | $4.3M | 142 | 973 |
| Child care and preschools | 52 | #762 of 1,611 | 329 | 9.0 | $1.3M | 133 | 489 |
| Auto repair shops | 51 | #1,130 of 2,378 | 419 | 11.5 | $569K | 128 | 221 |
| Grocery and convenience stores | 50 | #1,189 of 2,402 | 718 | 19.7 | $3.6M | 107 | 411 |
| Primary care and pediatrics | 49 | #859 of 1,656 | 274 | 7.5 | $2.3M | 127 | 705 |
| Hair salons | 49 | #1,222 of 2,339 | 959 | 26.3 | $505K | 117 | 265 |
| Nail salons | 45 | #824 of 1,328 | 229 | 6.3 | $2.1M | 127 | 186 |
| Collision repair and body shops | 41 | #867 of 1,327 | 78 | 2.1 | $3.1M | 99 | 68 |
| Salons, barbers and spas | 40 | #1,713 of 2,385 | 1,916 | 52.6 | $253K | 119 | 601 |
| Yoga, Pilates and fitness studios | 39 | #567 of 777 | 200 | 5.5 | $3.5M | 87 | 173 |
| Spas and skin care | 39 | #1,274 of 1,769 | 489 | 13.4 | $991K | 113 | 132 |
| Grocery stores | 35 | #1,500 of 2,070 | 348 | 9.6 | $7.5M | 81 | 350 |
| Laundromats | 34 | #567 of 785 | 115 | 3.2 | $7.9M | 63 | 36 |
| Property management | 31 | #774 of 910 | 201 | 5.5 | Index only | 74 | 459 |
| Dentists and orthodontists | 31 | #1,607 of 1,886 | 619 | 17.0 | $998K | 101 | 624 |
| Clothing and shoe stores | 31 | #1,681 of 2,087 | 967 | 26.6 | $934K | 74 | 372 |
| Bakeries and dessert shops | 30 | #1,614 of 1,889 | 557 | 15.3 | $3.5M | 84 | 616 |
| Real estate agents and brokers | 30 | #2,021 of 2,176 | 1,535 | 42.2 | Index only | 99 | 691 |
| Real estate | 30 | #2,066 of 2,229 | 1,861 | 51.1 | Index only | 103 | 1,356 |
| Doctors, dentists and clinics | 29 | #2,120 of 2,394 | 4,471 | 122.8 | $138K | 91 | 1,679 |
| Dry cleaners | 28 | #451 of 507 | 82 | 2.3 | $11M | 70 | 66 |
| Clothing, shoes and laundry | 26 | #1,952 of 2,210 | 1,568 | 43.1 | $576K | 65 | 474 |
| Restaurants and cafes | 23 | #2,233 of 2,405 | 7,980 | 219.2 | $244K | 66 | 3,232 |
| Coffee shops and cafes | 22 | #1,947 of 2,063 | 1,088 | 29.9 | $1.8M | 48 | 558 |
| Sit-down restaurants | 22 | #2,282 of 2,405 | 4,680 | 128.6 | $417K | 63 | 1,693 |
| Insurance agencies | 20 | #2,079 of 2,272 | 482 | 13.2 | $793K | 63 | 288 |
Household spending in San Francisco County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $238.3M | $655 | 68 |
| Gasoline and other fuels | $550.8M | $1,513 | 58 |
| Food away from home | $2B | $5,358 | 132 |
| Groceries | $2.6B | $7,154 | 113 |
| Personal care products and services | $484.6M | $1,332 | 133 |
| Child care and other personal services | $438.2M | $1,204 | 207 |
| Memberships, classes and admissions | $703.4M | $1,933 | 197 |
| Medical and dental services | $617.5M | $1,697 | 132 |
| Pets | $499.8M | $1,373 | 151 |
| Clothing, shoes and related services | $903.3M | $2,482 | 121 |
| Vehicle insurance | $382.1M | $1,050 | 54 |
| Home repairs, maintenance and insurance | $1.4B | $3,821 | 127 |
| Lawn care, cleaning and other household services | $635.8M | $1,747 | 124 |
| Rent and homeowner costs | $8.3B | $22,743 | 137 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in San Francisco County
- Population, 2025 estimate
- 826,079−5.6% since 2020
- Households
- 363,970
- Median age
- 41.4
- Homes lived in by their owners
- 38%
- Vehicles per household
- 1.1
- Land area
- 47 sq. mi.
- People per square mile
- 17,777
- Median household income
- $140,970+25.4% vs. 2015–2019, before inflation
- Average household income
- $206,854
- Median home value
- $1,394,500
- Jobs located here
- 747,999
- Daytime population
- 1,133,228Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Francisco County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is San Francisco County, CA growing?
Population estimates put San Francisco County at 826,079 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 363,970 households. Median household income rose 25.4% from the 2015–2019 survey, before inflation.
How much do households in San Francisco County, CA spend?
Households in San Francisco County spend about $8.3B a year on rent and homeowner costs, $2.6B on groceries and $2B on food away from home. Set against the U.S., households in San Francisco County spend the most on child care and other personal services (an index of 207, where 100 is the U.S. average) and the least on vehicle insurance (54).
Which business types have the highest market scores in San Francisco County, CA?
The highest Groundwork market scores in San Francisco County are for veterinarians (80), home inspectors (79) and pest control companies (79). San Francisco County ranks #82 of 1,485 scored counties for veterinarians.
How does San Francisco County, CA compare with the U.S.?
The median household income in San Francisco County is $140,970 a year, 75% above the U.S. median of $80,734. The population fell 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,394,500, against $332,700 for the U.S. For its number of households, San Francisco County has the most map listings, relative to the U.S., for coffee shops and cafes (2.7 times the U.S. rate) and the fewest for tire shops (82% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in San Francisco County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Francisco County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in San Francisco County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.