Food and drink · Metro area · California
Bakeries and dessert shops in the San Francisco-Oakland-Fremont, CA metro area
The bakeries and dessert shops in the San Francisco-Oakland-Fremont, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #257 of 387 scored metro areas
#9 of 25 scored metro areas based in California
- Listings
- 2,012
- 553 chain locations (27%)
- Official establishments
- 2,073
- All snack bars and retail bakeries · +2.2% since 2019
- Household spending a year
- $9.3B
- On food away from home · $5,335 a household
- Spending per listing
- $4.6M
- 12% above the U.S.
- Listings per 10k households
- 11.5
- 17% above the U.S.
- Population, 2025
- 4,630,041
- −2.4% since 2020
See the bakeries and dessert shops around any address in the San Francisco-Oakland-Fremont metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,012 bakeries and dessert shops in the San Francisco-Oakland-Fremont metro area. Chain locations make up 27% of them, against 35% across the U.S. Per 10,000 households, that is 11.5, 17% above the U.S. rate of 9.8.
Households in the San Francisco-Oakland-Fremont metro area spend about $9.3B a year on food away from home, or $5,335 per household, 31% above the U.S. average. Spread across 2,012 bakeries and dessert shops, that is $4.6M per shop, 12% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 2,073 businesses with payroll classed as snack bars and retail bakeries in the San Francisco-Oakland-Fremont metro area in 2023, up 2.2% from 2019. That is one for every 841 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 198 one-person businesses have no payroll, by official counts. Since fiscal 2022, 76 SBA-backed loans worth $38.4M have gone to businesses classed as snack bars and retail bakeries in the San Francisco-Oakland-Fremont metro area.
Population estimates show the San Francisco-Oakland-Fremont metro area declined 2.4% from 2020 to 2025, against +3.1% for the U.S. For bakeries and dessert shops, the San Francisco-Oakland-Fremont metro area has a Groundwork market score of 43 (lower middle): #257 of 387 scored metro areas and #9 of 25 scored metro areas based in California.
How the San Francisco-Oakland-Fremont metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Francisco-Oakland-Fremont metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 11.7 | 9.8 |
| Spending per listing | $4.6M | $3.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 841 | 916 | 1,369 |
| Official establishment growth, 2019–2023 | +2.2% | +14.4% | +24.6% |
| Population growth, 2020–2025 | −2.4% | −0.4% | +3.1% |
| Spending per household on food away from home | $5,335 | $4,559 | $4,070 |
| Median household income | $136,027 | $99,122 | $80,734 |
| Groundwork market score | 43 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 2,073All snack bars and retail bakeries · +2.2% over the period
- Employees, 2023
- 24,542
- Annual payroll, 2023
- $657.9M
- One-person businesses, 2023
- 198All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 2,012553 chain locations
- Listings at the U.S. rate for this spending
- 2,245The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 76
- Amount
- $38.4M
SBA-backed loans to businesses classed as snack bars and retail bakeries in the San Francisco-Oakland-Fremont metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the San Francisco-Oakland-Fremont metro area
- Population, 2025 estimate
- 4,630,041−2.4% since 2020
- Households
- 1,744,070
- Median age
- 41.3
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.7
- Land area
- 2,470 sq. mi.
- People per square mile
- 1,881
- Median household income
- $136,027+28.3% vs. 2015–2019, before inflation
- Average household income
- $194,370
- Median home value
- $1,140,700
- Jobs located here
- 2,497,939
- Daytime population
- 4,885,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Francisco-Oakland-Fremont metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across California
Every California market ranked →The highest-scoring metro areas in California for bakeries and dessert shops, numbered among those based in California, with the San Francisco-Oakland-Fremont metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba City, CA | 73 | 40 | 6.5 | $6M | +3.3% | #23 of 387 |
| 2Stockton-Lodi, CA | 63 | 219 | 8.9 | $4.8M | +5.5% | #91 of 387 |
| 3Vallejo, CA | 59 | 139 | 8.8 | $5.1M | +0.6% | #127 of 387 |
| 4Redding, CA | 56 | 45 | 6.3 | $6M | −0.3% | #144 of 387 |
| 5Merced, CA | 54 | 65 | 7.6 | $4.7M | +5.1% | #162 of 387 |
| 6Sacramento-Roseville-Folsom, CA | 54 | 840 | 9.5 | $4.7M | +3.2% | #163 of 387 |
| 7San Jose-Sunnyvale-Santa Clara, CA | 52 | 748 | 11.0 | $5.2M | −0.6% | #178 of 387 |
| 8Riverside-San Bernardino-Ontario, CA | 46 | 1,516 | 10.5 | $4M | +3.5% | #237 of 387 |
| 9San Francisco-Oakland-Fremont, CA | 43 | 2,012 | 11.5 | $4.6M | −2.4% | #257 of 387 |
| 10Modesto, CA | 41 | 170 | 9.6 | $4.2M | +0.7% | #268 of 387 |
Other business types in the San Francisco-Oakland-Fremont metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes38
- Sit-down restaurants31
- Fast food and sandwich shops59
- Pizza58
- Coffee shops and cafes28
- Bakeries and dessert shops43
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the San Francisco-Oakland-Fremont, CA metro area?
The San Francisco-Oakland-Fremont metro area has 2,012 bakeries and dessert shops on map listings as of September 2026. 553 of them (27%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 2,073 businesses with payroll classed as snack bars and retail bakeries in 2023, up 2.2% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 198 one-person businesses without payroll.
How much do households in the San Francisco-Oakland-Fremont, CA metro area spend on food away from home?
About $9.3B a year, or $5,335 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 2,012 bakeries and dessert shops on map listings, it comes to $4.6M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 1,744,070 households in the San Francisco-Oakland-Fremont metro area and national spending patterns by income.
How does the San Francisco-Oakland-Fremont, CA metro area compare with the U.S. for bakeries and dessert shops?
The San Francisco-Oakland-Fremont metro area has 11.5 bakeries and dessert shops per 10,000 households, 17% above the U.S. rate of 9.8. Spending per shop is $4.6M, 12% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the San Francisco-Oakland-Fremont metro area would have about 2,245, against 2,012 on map listings. There is one business with payroll in the industry for every 841 households, against one for every 1,369 across the U.S. The official count rose 2.2% from 2019 to 2023, against +24.6% for the U.S.
How fast is the San Francisco-Oakland-Fremont, CA metro area growing?
Population estimates put the San Francisco-Oakland-Fremont metro area at 4,630,041 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 1,744,070 households. Median household income in the San Francisco-Oakland-Fremont metro area is $136,027, 68% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Francisco-Oakland-Fremont metro area scores 43 for bakeries and dessert shops (lower middle), #257 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Francisco-Oakland-Fremont metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the San Francisco-Oakland-Fremont metro area
Screening a site or an acquisition in the San Francisco-Oakland-Fremont metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.